Description of Getresponse Email Marketing Software Alternatives Customer Support
Getresponse is primarily an email marketing program Which Allows you to: Email Marketing Software Alternatives Customer Support
Import and host a mailing list and catch data onto it
generate newsletters that could be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point at which it is getting more of an’all-purpose’ marketing solution.
Besides email advertising, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive out there.
Not only does this provide all of the crucial stuff you would expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email service and various online tutorials / tools.
Sadly, the telephone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer both of these stations – if telephone support is a deal-breaker for you then you may wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I have never needed to use it quite often (a fantastic thing) but once I have I’ve discovered it for a small mixed bag (less of a fantastic thing). Some of those live chat service I have received was outstanding, and I have not needed to wait too much time to chat with a broker; the email service less so.
Some of the comments I’ve got from our readers will indicate that there do need to be improvements made in terms of the quality of support Getresponse offer. Much like a lot of these types of businesses, I expect it often boils down to who you get daily. Email Marketing Software Alternatives Customer Support
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot individuals who didn’t engage with an e-newsletter you sent and set them in a section of readers that you may then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action in your mails, and period your prospective mailouts according to this info
’email ROI’: by adding some monitoring code to your post-sales page on your site, you can find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail advertising.
Per-user info – you could click one of your readers and see in which they signed from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales tracking) but Getresponse’s reporting application is definitely one of most featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates provided out of the box seem somewhat dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can alter fonts, designs and vision easily enough using the controls provided; and naturally there is nothing to prevent you simply designing your own HTML email template and importing the code for this.
Additionally, you will find tons of templates to choose from — over 500 — and they are presented in easy-to-understand classes, therefore it is generally pretty straightforward to locate a good beginning point to get a template and then edit it before you are delighted with the plan.
If you are really not pleased with the templates offered by Getresponse, there is also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options aren’t so extensive (just 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements which could be made in this area. Email Marketing Software Alternatives Customer Support
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you personally — you can set them up so that immediately after someone signs up to a mailing list, they get a welcome message from your company; a week later they can get a discount offer for a number of your products or services; three months later they could receive an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the example above, and action-based messages can be triggered by user actions or advice, such as:
subscriptions to certain lists
changes connected preferences
completed trades / targets
changes in consumer information
Recently Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a certain link etc..
This type of functionality goes far beyond what has traditionally been available from autoresponders, and allows you to make an individual journey that can be customised to the nth degree.
For a fast overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available on the pricier programs – the’Guru’ plan and upward. Email Marketing Software Alternatives Customer Support
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads if, instead of simply directing individuals to some (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse offers something quite beneficial in this regard that the majority of its competitors do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create one landing page, that could simply be displayed 1,000 times per month.
Additionally, and above all, you can’t use the landing page A/B testing performance on the least expensive Getresponse plan (where the machine indicates a sample of your customers different versions of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you are serious about landing pages – plus they are certainly a useful feature – then it’s definitely worth considering one of the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on for an additional $15 per month, but very frustratingly, although the add-on allows you to show an infinite number of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for one of the more expensive programs (which I suppose is what Getresponse would like you to do) .
Getresponse was ahead of its rivals for quite some time using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit a’cellphone preview’ button to get an instant snapshot of your email resembles on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone trailer around, so that you can preview what your email looks like when the screen is used in either portrait or landscape style. Email Marketing Software Alternatives Customer Support
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is the necessity to export information to CSV and back to your email marketing instrument as a way to perform mailouts (or the need to export info from your email marketing tool in your CRM to add prospects to it).
So when I saw Getresponse recently introducing a new CRM feature in their plans I was intrigued – this could potentially do away with all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it to perform quite basic jobs: you could create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline phase.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your site they completed a form ;
you could then send a automated email tailored to this pipeline stage a few days afterwards;
and dependent on the actions they took with regard to that email (clicking on a particular link etc) you can automatically move them on another phase of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front there are a few big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a record of the communication from the contact’s history. There is now no method of doing so with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And oddly, when you click on a contact in a deal pipeline, you can not see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you’ve delivered to your leads are not displayed. To see this, you need to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a bargain directly to a pipeline and enter the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the stuff it can do on the automation aspect is remarkable. I am optimistic that this feature gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the notion of having your email database along with your webinar tool under precisely the same roof is very attractive.
The pricing is also very competitive too compared to established webinar solutions. By way of example, among the leading webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might also buy webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key rivals, particularly when you believe you could link it in using a built-in CRM tool (more on this in a minute ). Email Marketing Software Alternatives Customer Support
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is obviously an important point to look at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability prices; but Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we’re often asked about the quality of our deliverability speed. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers jointly, however, we’re pleased to say our general deliverability rate now stands at 99%.
Obviously you’re going to need to choose the organization’s term for this, but assuming it is accurate, it’s a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of every message in your email analytics – this is something that I haven’t encountered on rival products’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on something relating to deliverability however: to guarantee a high deliverability speed, it’s a good idea to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I’ve not encountered any deliverability problems utilizing the cheaper plans, competing goods do not force you to invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in process, the individual signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one opt-in process is that it makes it very easy for users to subscribe to your mailing list; additionally, it generally increases conversion speed and so the amount of readers on your record. A dual opt-in procedure is better for verifying that the people subscribing to your record are using real email addresses and leads to cleaner data and more precise stats (because open rates etc. ) are calculated according to a list containing only real email addresses).
Now, the good news is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds pretty fine — but to tell the truth, I think there is a lot of room for improvement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controls are offered by Getresponse to change forms on or off on particular devices or pages of your site. In the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I connect my Getresponse to some growth-hacking tool called Sumo (this enables me to change pop-ups off for mobile users, as well as display forms exactly as I’d love to and on the pages I want). Email Marketing Software Alternatives Customer Support
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain performance just a little bit tricky at times).
1 place I think that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of articles and move them around an e-newsletter, in practice it’s fairly clunky to use and may cause accidental deletion of content, or placement of it in the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will make for a helpful instrument – it is only that the implementation of it might be somewhat better.
Also, as described above, the CRM tool might be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is completely operational and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product I don’t use” scenario.
The only down side to this free trial is that it limits the number of readers you can send to to 1000. It would be useful if that could be raised a bit, as it might help potential users try the tool out in more’real world’ scenarios.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, many additional kinds of strategy to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users whose lists exceed 100,000 email addresses: this starts at $1199, using accurate pricing depending on requirements (if you are interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Email Marketing Software Alternatives Customer Support
Distinctions of Every Strategy
Each of the Getresponse plans cover the important fundamentals — key features include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
Landing pages – you can only avail of all landing pages which allow split testing and boundless views if you are on a’Guru’ plan or higher
Webinars – that functionality isn’t accessible at all around the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly if you have a reasonably high number of email addresses on your database.
By way of example, in case you have a mailing list containing between 9,000 and 10,000 documents which you want to send an unlimited number of emails each month to, then you might discover that hosting it with Getresponse prices $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses on your own database but on the number of emails you send per month also. If you’re happy to set a limit on the amount of emails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially higher than Getresponse’s.
The only well-known service that I can think of that comes from considerably cheaper is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your listing, it may sometimes be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less functional offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing providers — especially Mailchimp – provide free account for users that have a small number of records (but these don’t supply the entire range of features that you get on a paid plan).
As stated before, if you are prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about features? Email Marketing Software Alternatives Customer Support
Getresponse represents among the more cost-effective ways to host and speak using an email .
It is also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any rival product that offers this’all around’ proposition, and it’s what continues to persuade us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements can be made to the data capture forms also, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the service offering.
All in all though I speed Getresponse very highly – you receive considerable bang for your buck with this product.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are happy to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in some situations, significantly so) whilst offering as much, if not more performance as them.
The discounts you receive when paying for a couple of years of service are very generous – you’ll be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its reporting and thorough split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its website and supplying deliverability statistics for individual e-newsletters that you send.
It offers a very flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters really easily.
It comes with a helpful landing page creator – but keep in mind that you need to be on a more expensive plan to get the fully operational version of this.
You are able to test out all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms provided aren’t responsive and you can not control when and in which they are displayed on your website.
CRM functionality needs to be improved substantially before it can be considered a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those provided by competing goods.
The pricing arrangement is a little perplexing, with customers having to cover something of a premium to get the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t let you execute A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Software Alternatives Customer Support