Description of Getresponse Email Marketing Software Alternatives Cheap Email Marketing
Getresponse is primarily an email Advertising app Which Allows you to: Email Marketing Software Alternatives Cheap Email Marketing
Import and host a mailing list and capture data onto it
generate newsletters that could be delivered to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing alternative.
Besides email marketing, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does this provide all of the key stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down to the crucial features to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email service and various online tutorials / tools.
Sadly, the telephone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform providers only offer you these two channels – if phone support is a deal-breaker for you then you may want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I’ve not had to use it very often (a fantastic thing) but when I’ve I’ve discovered it to be a small mixed bag (less of a good thing). Some of the live chat support I have received was outstanding, and I have not had to wait too much time to chat with a broker; the email service .
Some of the feedback I’ve got from our readers will indicate that there do need to be improvements made in terms of the caliber of support Getresponse offer. As with a lot of these kinds of companies, I expect it boils down to that you get daily. Email Marketing Software Alternatives Cheap Email Marketing
Getresponse offers some very comprehensive reporting and analytics choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot people who did not participate with an e-newsletter you sent and put them in a segment of subscribers that you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it in your emails, and time your prospective mailouts according to this information
’email ROI’: by adding some monitoring code into your post-sales page on your site, you can discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user info – you could click on one of your readers and see where they signed up from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (particularly around sales tracking) however Getresponse’s reporting tool is definitely one of most featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied out of the box look a bit dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough with all the controls provided; and of course there is nothing to stop you designing your own HTML email template and minding the code for it.
Furthermore, you will find a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, so it is generally pretty simple to locate a good beginning point for a template and then edit it until you’re happy with the design.
If you’re really not pleased with the templates provided by Getresponse, there’s also the option of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options aren’t very extensive (just 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements which could be created in this region. Email Marketing Software Alternatives Cheap Email Marketing
Autoresponders are e-newsletters which are delivered to your readers at intervals determined by you — you can set them up so that immediately after someone signals up to your mailing list, they receive a welcome message in the company; a week after they could get a discount offer for a number of your products or services; three weeks later they could receive an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the example above, and also action-based messages may be triggered by user actions or advice, for example:
contributors to certain lists
changes connected preferences
completed transactions / goals
changes in consumer data
Lately Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a certain link .
This type of performance goes way beyond what has traditionally been available from autoresponders, and lets you create an individual journey which may be customised to the nth level.
For a fast overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available on the pricier programs – the’Guru’ plan and up. Email Marketing Software Alternatives Cheap Email Marketing
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads in the event, rather than simply directing individuals to a (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear information and a clean, well-designed data capture form.
Getresponse offers something quite beneficial in this respect that the majority of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which could only be displayed 1,000 times per month.
Also, and above all, you can not use the landing page A/B testing performance on the cheapest Getresponse plan (whereby the machine indicates a sample of your users different versions of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they are unquestionably a helpful feature – then it’s definitely worth looking at among the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an extra $15 per month, but very frustratingly, although the add-on allows you to display an infinite number of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I would just go for a few of the pricier programs (which I suppose is exactly what Getresponse would like one to do) .
Getresponse was ahead of its rivals for quite some time using its responsive email design performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a responsive record of your e-newsletter – you just hit a’cellphone preview’ button for a quick snapshot of what your email looks like on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone preview around, so that you can preview what your own email looks like when the screen is used in either portrait or landscape style. Email Marketing Software Alternatives Cheap Email Marketing
Customer Relationship Management
One of the most frustrating aspects of utilizing many famous CRM tools is that the necessity to export information to CSV and straight back into your email marketing tool as a way to perform mailouts (or the need to export info from the email marketing tool in your CRM to include leads to it).
When I saw Getresponse recently introducing a new CRM attribute in their plans I had been intrigued – that could possibly do away with all that data exporting and importing, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it in order to perform quite basic tasks: you can create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline stage.
An example of how you could use this operation is as follows:
It is possible to add a contact to a particular stage on a sales pipeline based on the page of your site they completed a form on;
you can then send a automated email tailored to this pipeline period a couple of days afterwards;
and dependent on the actions they took in regards to this email (clicking on a particular link etc) you could automatically move them on another stage of the pipeline and invite invite them into a webinar.
It is very clever stuff, and that I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front there are some big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a record of this communication from the contact’s history. There’s now no method of doing so together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And oddly, when you click on a contact in a bargain pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you’ve sent to your prospects are not displayed. To observe this, you need to go out of the CRM section of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing this does not display their history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a deal directly to a pipeline and then enter the contact information of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the stuff it can do on the automation aspect is remarkable. I am hopeful that this feature becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the idea of having your email database along with your webinar tool under the same roof is very attractive.
The pricing is also very aggressive too by comparison to established webinar solutions. For example, among the primary webinar providers, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ program allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can even purchase webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key competitors, especially once you consider that you can link it in with a built-in CRM tool (more about this in a minute ). Email Marketing Software Alternatives Cheap Email Marketing
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously an important point to check at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability rates; but Getresponse seems pretty open about that, with this to say about it on their own site:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers jointly, however, we are pleased to say our overall deliverability rate currently stands at 99%.
Obviously you are going to need to choose the company’s term for this, but supposing it is accurate, it’s a good speed and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of each message in your email analytics – this is something I haven’t encountered on competing goods’ metrics. A thumbs up for it.
I do need to pull Getresponse up on something relating to deliverability nevertheless: to ensure a high deliverability rate, it is advisable to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I have not struck any deliverability difficulties using the less costly plans, competing goods don’t force you to invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in process, the person signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one opt-in process is that it makes it really easy for users to subscribe to a mailing list; additionally, it generally increases conversion rate and so the amount of subscribers on your list. A dual opt-in process is best for verifying that the folks subscribing to your list are using real email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. ) are calculated according to a list comprising just email addresses).
Now, the fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds pretty good — but to tell the truth, I think there is a lot of room for improvement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Additionally, no controllers are offered by Getresponse to switch forms on or off on particular devices or individual pages of your site. In the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and also for popups I link my Getresponse into a growth-hacking instrument named Sumo (this enables me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d love to and onto the webpages I need ). Email Marketing Software Alternatives Cheap Email Marketing
Overall, Getresponse is really simple to use. It’s certainly easy enough to do all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain performance a little bit tricky at times).
1 place I think that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of content and move them around an e-newsletter, in practice it’s fairly user friendly to use and can cause accidental deletion of content, or placement of it in the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does result in a helpful instrument – it’s only that the execution of it could be rather better.
Also, as described above, the CRM instrument could be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial which Getresponse provides is fully operational and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product that I do not use” scenario.
The only down side to this free trial is the fact that it restricts the amount of readers you can send to to 1000. It would be useful if this could be raised a little, as it would help prospective users try the tool out in more’real world’ situations.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional kinds of strategy to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists exceed 100,000 email addresses: this begins at $1199, using accurate pricing based on prerequisites (if you are interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Email Marketing Software Alternatives Cheap Email Marketing
Distinctions of Every Strategy
All the Getresponse plans cover the significant basics — key features include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
landing pages – you can only avail of all landing pages which enable split testing and boundless views if you are on a’Pro’ plan or higher
Webinars – this performance is not accessible at all on the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly if you have a fairly high number of email addresses onto your database.
For instance, if you have a mailing list comprising between 9,000 and 10,000 documents that you want to send an unlimited number of mails each month to, then you might find that hosting it using Getresponse costs $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses in your own database however on how many emails you send a month too. If you are happy to set a limit on the amount of mails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The only well-known service that I can think of that comes in considerably cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on the size of your list, it may sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less operational offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing suppliers — especially Mailchimp – provide free accounts for users with a few records (but these do not offer the entire assortment of features that you get on a paid program ).
As mentioned before, if you are prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. However, what about features? Email Marketing Software Alternatives Cheap Email Marketing
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It is also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any competing product that offers this’all round’ proposal, and it is what continues to persuade us to use it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, particularly where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements can be made to the data capture types also, particularly for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the service offering.
All in all though I rate Getresponse very tremendously – you get considerable bang for your buck with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst offering as much, if not more functionality as them.
The discounts you get when paying upfront for one or two decades of service are extremely generous – you’ll be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its own reporting and comprehensive split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing characters on its own site and supplying deliverability statistics for person e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters very readily.
It comes with a useful landing page founder – but bear in mind that you need to be on a more expensive plan to get the fully operational version of this.
You can test all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can’t control when and in which they are displayed on your site.
CRM performance needs to be improved substantially before it can be thought of as a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those provided by competing products.
The pricing structure is a bit perplexing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial limits the amount of readers you can send messages to to 1000.
The landing page add-on does not let you execute A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Software Alternatives Cheap Email Marketing