Description of Getresponse Email Marketing Software Alternatives Best Free Alternatives To Mailchimp
Getresponse is primarily an email Advertising app that allows you to: Email Marketing Software Alternatives Best Free Alternatives To Mailchimp
Import and host a mailing list and also catch data on it
create newsletters that can be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing solution.
Besides email advertising, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down to the crucial qualities to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email support and various online tutorials / tools.
Regrettably, the telephone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform providers only offer these two channels – if telephone service is a deal-breaker for you then you may want to contemplate Aweber, which still provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I have never needed to use it very often (a good thing) but when I have I’ve discovered it to be a small mixed bag (less of a good thing). A number of the live chat service I have received was excellent, and I haven’t had to wait too long to talk to an agent; the email support .
Some of the comments I have from our readers will suggest that there do have to be improvements made in terms of the caliber of service Getresponse offer. As with a number of these kinds of companies, I expect it boils down to who you get on the day. Email Marketing Software Alternatives Best Free Alternatives To Mailchimp
Getresponse provides some very comprehensive analytics and reporting options. You get all the basics of track – open rate, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot individuals who didn’t participate with an e-newsletter that you sent and set them in a section of subscribers that you can then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action in your emails, and period your prospective mailouts based on this info
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user info – you could click one of your subscribers and see where they signed up from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber provide some similar reporting performance (especially around sales monitoring ) however Getresponse’s reporting application is decidedly one of most featured out there (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied out of the box seem a bit dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and vision easily enough with all the controls provided; and of course there is nothing to stop you designing your HTML email template and minding the code for this.
Furthermore, you will find tons of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, so it is generally pretty straightforward to find a good beginning point for a template and edit it until you’re happy with the design.
If you’re really unhappy with the templates provided by Getresponse, there is also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options aren’t so extensive (just 11 templates are supplied – well short of the 700+ available for routine newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements that could be created in this region. Email Marketing Software Alternatives Best Free Alternatives To Mailchimp
Autoresponders are e-newsletters which are delivered to your readers at intervals determined by you personally — you can put them up so that immediately after somebody signs up to your mailing list, they get a welcome message from the company; a week after they could get a discount deal for a number of your products or services; 3 weeks later they could obtain an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the illustration above, and also action-based messages can be triggered by user actions or information, such as:
contributors to particular lists
changes in contact preferences
completed transactions / goals
changes in user information
Lately Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific offer, clicks on a certain link .
This type of functionality goes far beyond what’s traditionally been available from autoresponders, and lets you create a user journey that may be customised to the nth level.
For a fast overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available to the pricier programs – the’Pro’ plan and up. Email Marketing Software Alternatives Best Free Alternatives To Mailchimp
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads in the event, instead of simply directing individuals to some (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse provides something quite beneficial in this regard that most of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create one landing page, which could simply be displayed 1,000 times per month.
Also, and above all, you can’t use the landing page A/B testing performance on the cheapest Getresponse program (whereby the machine indicates a sample of your customers different variations of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they are unquestionably a helpful feature – then it’s definitely worth looking at one of the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an extra $15 a month, however quite frustratingly, even though the add-on permits you to display an infinite amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the pricier plans (which I suppose is what Getresponse would like you to do!) .
Getresponse was ahead of its competitors for quite a while using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a reactive record of your e-newsletter – you simply hit on a’mobile preview’ button to get a quick snapshot of what your email looks like on a smartphone (see image right).
Not just that but you can’reverse’ the smartphone preview around, so you may preview what your email looks like when the screen is employed in either portrait or landscape mode. Email Marketing Software Alternatives Best Free Alternatives To Mailchimp
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is that the need to export data to CSV and back into your email marketing instrument in order to do mailouts (or the necessity to export info from the email marketing tool into your CRM to include leads to it).
So when I watched Getresponse lately introducing a brand new CRM feature into their plans I was intrigued – that could possibly eliminate all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it in order to perform quite basic jobs: you could create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline stage.
An example of how to use this functionality is as follows:
You can add a contact to a specific stage on a revenue pipeline depending on the page of your site they completed a form ;
you can then send a automated email tailored to that pipeline stage a couple of days later;
and based on the actions they took with regard to this email (clicking on a particular link etc) you can automatically move them on another phase of the pipeline and automatically invite them into a webinar.
It’s very smart stuff, and that I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front there are a few big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a record of the communication from the contact’s history. There is now no method of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or customers.
And strangely, when you click a contact within a bargain pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you’ve sent to your prospects aren’t displayed. To see this, you need to go out of the CRM section of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing so doesn’t exhibit their history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and input the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new attribute and the stuff it can perform on the automation side is impressive. I am hopeful that this attribute gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the notion of getting your email database and your webinar tool under the exact same roof is very attractive.
The pricing is also very competitive too compared to established webinar solutions. By way of example, one of the leading webinar services, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan allows you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might also buy webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key rivals, particularly when you consider that you can connect it in using a built-in CRM tool (more on this in a minute ). Email Marketing Software Alternatives Best Free Alternatives To Mailchimp
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always a very important thing to check at when choosing an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it in their website:
At GetResponse we’re often asked about the quality of the deliverability rate. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for every mailing. For our customers jointly, however, we’re proud to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to need to take the organization’s term for this, but supposing it is accurate, it is a good rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse really gives you the deliverability rate of every message in your email analytics – that is something I haven’t encountered on rival goods’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on something relating to deliverability nevertheless: to ensure a high deliverability rate, it’s advisable to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I’ve not struck any deliverability difficulties using the less costly plans, competing products do not force you to invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in procedure, the individual registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it really easy for users to sign up for a mailing list; additionally, it generally increases conversion rate and so the amount of subscribers on your list. A dual opt-in process is best for verifying the folks subscribing to your list are using actual email addresses and contributes to cleaner information and more precise stats (because open rates etc. ) are calculated according to a list comprising only email addresses).
The fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds quite fine — but to tell the truth, I think there is a great deal of room for improvement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controls are offered by Getresponse to switch forms on or off on specific devices or individual pages of your website. At the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and also for popups I link my Getresponse to some growth-hacking tool named Sumo (this enables me to change pop-ups off for mobile users, in addition to display forms precisely as I’d like to and on the webpages I want). Email Marketing Software Alternatives Best Free Alternatives To Mailchimp
Overall, Getresponse is pretty simple to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain performance a little bit tricky at times).
1 area I think that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of articles and transfer them about an e-newsletter, in practice it’s quite user friendly to use and can lead to accidental deletion of material, or positioning of it in the incorrect part of the e-newsletter.
If you can get your head about it, and practice using it a bit, it will result in a helpful instrument – it is just that the execution of it might be rather better.
Additionally, as explained above, the CRM instrument might be better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse provides is completely functional and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a product I don’t use” scenario.
The only down side to this free trial is the fact that it restricts the amount of subscribers it is possible to send to to 1000. It would be good if that could be raised a bit, as it would help potential users try out the tool in more’real-world’ situations.
There are 3 main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional types of strategy to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: this starts at $1199, using exact pricing depending on requirements (if you are considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Email Marketing Software Alternatives Best Free Alternatives To Mailchimp
Distinctions of Every Strategy
All the Getresponse plans cover the important basics — key characteristics include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
Landing pages – you can only avail of all landing pages which enable split testing and boundless views if you are on a’Guru’ program or greater
Webinars – that functionality is not accessible at all on the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a reasonably large number of email addresses on your database.
By way of example, if you’ve got a mailing list containing between 9,000 and 10,000 records which you want to send an unlimited number of mails per month to, you’ll find that hosting it using Getresponse prices $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses in your own database but on the number of emails you send a month also. If you are happy to set a limit on the amount of emails delivered via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The only well-known service that I could think of that comes from considerably more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your listing, it might sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less operational offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing providers — especially Mailchimp – provide completely free account for users with a small number of records (but these do not supply the entire range of features that you get on a paid program ).
As stated before, if you are ready to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Email Marketing Software Alternatives Best Free Alternatives To Mailchimp
Getresponse represents one of the more cost-effective ways to host and communicate with an email database.
It is also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any rival product that delivers this’all around’ proposal, and it is what proceeds to persuade us to use it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements could be made to the data capture types also, especially for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made to the service offering.
All in all though I speed Getresponse very highly – you receive substantial bang for your buck with this item.
Listed below are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you’re pleased to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in some cases, significantly so) whilst offering just as much, if not more performance as them.
The discounts you receive when paying upfront for a couple of years of service are extremely generous – you will be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its own reporting and thorough split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its site and supplying deliverability data for individual e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and also a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters very readily.
It comes with a useful landing page creator – but bear in mind you need to be on a more expensive strategy to get the fully functional version of this.
You are able to test out all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can’t control when and in which they are displayed on your site.
CRM functionality has to be improved considerably before it can be thought of as a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those provided by competing products.
The pricing arrangement is a little perplexing, with users having to pay something of a premium to access the landing page creator tool.
The free trial limits the amount of readers you can send messages to to 1000.
The landing page addition doesn’t let you perform A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Email Marketing Software Alternatives Best Free Alternatives To Mailchimp