Description of Getresponse Email Marketing Software Alternatives 10 000 Subscribers
Getresponse is primarily an email marketing program Which Allows you to: Email Marketing Software Alternatives 10 000 Subscribers
Import and host a mailing list and also catch data onto it
create newsletters that could be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point at which it is getting more of an’all-in-one’ marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does it provide all of the crucial stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down to the key qualities to learn.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email service and assorted online tutorials / tools.
Sadly, the phone support has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer you both of these stations – if telephone support is a deal-breaker for you you may want to consider Aweber, which still supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I’ve never needed to use it very often (a fantastic thing) but once I have I’ve found it for a small mixed bag (less of a good thing). Some of the live chat service I’ve received was excellent, and I haven’t had to wait too much time to talk to a broker; the email service less so.
Some of the feedback I have from our readers does indicate that there do need to be improvements made in terms of the caliber of service Getresponse offer. As with a lot of these kinds of companies, I anticipate it often boils down to that you get daily. Email Marketing Software Alternatives 10 000 Subscribers
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot individuals who didn’t participate with an e-newsletter that you shipped and set them in a section of readers which you may then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it in your mails, and period your prospective mailouts based on this info
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your site, you can discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user information – you can click on one of your readers and see in which they signed up from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales monitoring ) but Getresponse’s reporting application is decidedly one of most fully featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied from the box seem somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough with all the controls provided; and naturally there is nothing to prevent you simply designing your own HTML email template and minding the code for it.
Additionally, there are tons of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, therefore it is generally pretty straightforward to locate a good beginning point for a template and edit it until you are delighted with the plan.
If you are really not pleased with the templates provided by Getresponse, there’s also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options aren’t very extensive (just 11 templates are supplied – well short of their 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think there are definitely a few improvements that could be created in this region. Email Marketing Software Alternatives 10 000 Subscribers
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you personally — you can set them up so that instantly after someone signs up to your mailing list, they get a welcome message in your company; a week after they can get a discount deal for some of your goods or services; 3 months after they could obtain an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the illustration above, and action-based messages may be triggered by user actions or advice, such as:
subscriptions to certain lists
changes in contact preferences
finished transactions / goals
changes in consumer information
Lately Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a certain link .
This kind of performance goes way beyond what has traditionally been on offer from autoresponders, and allows you to create a user journey which may be customised to the nth degree.
For a quick overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available on the more expensive programs – the’Guru’ program and upward. Email Marketing Software Alternatives 10 000 Subscribers
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads in the event, instead of simply directing people to a (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse offers something very beneficial in this respect that the majority of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, which can simply be displayed 1,000 times per month.
Additionally, and above all, you can’t use the landing page A/B testing performance on the least expensive Getresponse plan (whereby the machine indicates a sample of your users different versions of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – and they’re unquestionably a helpful feature – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on for an extra $15 a month, but very frustratingly, although the add-on permits you to display an unlimited amount of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive programs (which I guess is what Getresponse would like one to do) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than many similar products when it comes to displaying a responsive preview of your e-newsletter – you simply hit a’mobile preview’ button to get a quick snapshot of your email resembles on a smartphone (see image right).
Not just that but you can’flip’ the smartphone trailer around, so that you may preview what your email looks like when the display is used in either portrait or landscape mode. Email Marketing Software Alternatives 10 000 Subscribers
Customer Relationship Management
Among the most frustrating aspects of using many famous CRM tools is the need to export data to CSV and back into your email marketing tool in order to do mailouts (or the necessity to export info from the email marketing tool into your CRM to add leads to it).
So when I saw Getresponse recently introducing a new CRM attribute in their plans I had been intrigued – this could possibly eliminate all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it to carry out rather basic tasks: you can create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline stage.
An example of how to use this operation would be as follows:
It is possible to add a contact to a specific stage on a sales pipeline based on the page of your website they finished a form ;
you could then send them a automated email tailored to this pipeline period a couple of days afterwards;
and based on the actions they took with regard to this email (clicking on a particular link ) you could automatically move them on another stage of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and I can’t think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front — there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a list of the communication in the contact’s history. There is currently no way of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or clients.
And strangely, when you click on a contact within a bargain pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you have sent to your prospects aren’t displayed. To observe this, you need to go out of the CRM part of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and then enter the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new feature and the stuff it can perform on the automation aspect is impressive. I’m hopeful that this attribute becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the notion of getting your email database along with your webinar tool under precisely the same roof is very appealing.
The pricing is also very aggressive too by comparison to based webinar solutions. For example, among the leading webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan allows you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might even purchase webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant edge over its key rivals, particularly when you consider that you can connect it in with a built in CRM tool (more about this in a moment). Email Marketing Software Alternatives 10 000 Subscribers
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always a very important point to look at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it on their own site:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Because deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For our customers jointly, nevertheless, we’re proud to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the company’s word for this, but assuming it is true, it’s a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse really gives you the deliverability rate of each message in your email analytics – that is something I haven’t encountered on competing products’ metrics. A thumbs up for this.
I really do need to pull Getresponse on something concerning deliverability nevertheless: to guarantee a high deliverability speed, it’s a good idea to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I have not struck any deliverability difficulties using the cheaper plans, competing products do not force you to invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you utilize one opt-in procedure, the individual signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of one opt-in process is that it makes it really easy for users to subscribe to your mailing list; it also generally increases conversion speed and therefore the amount of readers on your list. A double opt-in procedure is best for verifying that the folks subscribing to a list are using actual email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. ) are calculated based on a list comprising only email addresses).
The fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds quite fine — but to be honest, I think there is a great deal of room for improvement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controllers are offered by Getresponse to switch forms on or off on specific devices or pages of your site. In the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I link my Getresponse into some growth-hacking tool called Sumo (this enables me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d like to and onto the pages I need ). Email Marketing Software Alternatives 10 000 Subscribers
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain performance a little bit tricky at times).
One place I think that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of content and transfer them about an e-newsletter, in practice it’s fairly user friendly to use and can lead to accidental deletion of material, or positioning of it at the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does result in a useful instrument – it is only that the execution of it could be rather better.
Additionally, as described above, the CRM instrument might be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial which Getresponse provides is completely operational and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product that I don’t use” scenario.
The only down side to the free trial is that it restricts the amount of subscribers it is possible to send to to 1000. It would be useful if this could be raised a bit, as it might help potential users try the tool out in more’real-world’ situations.
There are three main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of them, several additional types of plan to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing based on requirements (if you’re considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than most competing platforms. Email Marketing Software Alternatives 10 000 Subscribers
Distinctions of Each Strategy
Each of the Getresponse plans cover the important basics — key characteristics include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
Landing pages – you can simply avail of all landing pages which enable split testing and boundless views if you are on a’Pro’ program or higher
Webinars – this performance isn’t accessible at all around the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you have a reasonably large number of email addresses onto your database.
By way of instance, if you have a mailing list containing between 9,000 and 10,000 documents that you want to send an infinite number of emails per month to, then you might discover that hosting it using Getresponse prices $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses on your database but on the number of emails you send per month also. If you are delighted to limit the amount of mails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service that I could think of that comes in considerably cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less functional offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing suppliers — notably Mailchimp – offer completely free accounts for users that have a small number of documents (but these do not offer the full range of features that you get on a paid program ).
As mentioned before, if you are prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about features? Email Marketing Software Alternatives 10 000 Subscribers
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It is also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any competing product that delivers this’all around’ proposal, and it’s what continues to persuade us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do need to be made however, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements can be made to the data capture types too, particularly for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the support offering.
All in all though I rate Getresponse very highly – you receive substantial bang for your dollar with this product.
Listed below are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are happy to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain cases, substantially so) whilst supplying just as much, if not more functionality as them.
The discounts you get when paying for a couple of decades of service are very generous – you’ll be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its own reporting and thorough split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its website and supplying deliverability data for individual e-newsletters that you send.
It offers a very flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters very readily.
It includes a helpful landing page creator – but keep in mind that you need to be on a more expensive strategy to get the fully operational version of the.
You can test out all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can not control when and in which they are displayed on your site.
CRM functionality needs to be improved considerably before it could be considered a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those provided by competing products.
The pricing arrangement is a bit confusing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages into 1000.
The landing page addition doesn’t let you perform A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Email Marketing Software Alternatives 10 000 Subscribers