Description of Getresponse Email Marketing Software Advantages
Getresponse is primarily an email marketing app Which Allows you to: Email Marketing Software Advantages
Import and host a mailing list and capture data onto it
generate newsletters which could be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it is getting more of an’all-purpose’ marketing solution.
Besides email advertising, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does it provide all of the crucial stuff you’d expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down to the crucial qualities to find out.
Up until very recently Getresponse service was one of the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email support and various online tutorials / tools.
Regrettably, the phone service has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer you both of these stations – if phone service is a deal-breaker for you you may want to consider Aweber, which still supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I’ve not had to use it very frequently (a good thing) but when I have I have discovered it to be a small mixed bag (less of a fantastic thing). A number of those live chat service I’ve received has been outstanding, and I haven’t needed to wait too long to talk to an agent; the email service .
Some of the comments I’ve got from our readers will indicate that there do need to be improvements made concerning the caliber of support Getresponse offer. Much like a lot of these kinds of companies, I expect it often boils down to who you get daily. Email Marketing Software Advantages
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify people who didn’t participate with an e-newsletter you shipped and set them in a segment of subscribers that you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action on your mails, and time your future mailouts according to this info
’email ROI’: by adding some monitoring code to your post-sales webpage on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user information – you can click one of your subscribers and see in which they signed up from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales monitoring ) however Getresponse’s reporting application is definitely one of most fully featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied from the box look somewhat dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough using the controls provided; and naturally there’s nothing to prevent you designing your own HTML email template and minding the code for it.
Additionally, there are a lot of templates to choose from — around 500 — and they are presented in easy-to-understand classes, so it is generally pretty simple to find a good starting point to get a template and then edit it until you’re happy with the plan.
If you’re really not pleased with the templates provided by Getresponse, there is also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email applications options are not very extensive (only 11 templates are provided – well short of the 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely some improvements that could be made in this region. Email Marketing Software Advantages
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you personally — you can put them up so that immediately after somebody signs up to a mailing list, they get a welcome message from the company; a week later they could get a discount offer for some of your products or services; 3 months later they could obtain an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the illustration above, and action-based messages can be triggered by user actions or information, for example:
contributors to particular lists
changes connected preferences
completed transactions / goals
changes in user information
Lately Getresponse launched a brand new version of the new autoresponder functionality, called’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a certain link etc..
This kind of functionality goes way beyond what has traditionally been on offer from autoresponders, and allows you to make a user travel that may be customised to the nth level.
To get a fast overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available on the more expensive plans – the’Guru’ program and upward. Email Marketing Software Advantages
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads in the event, rather than simply directing people to some (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse provides something very useful in this regard that the majority of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce 1 landing page, that could only be displayed 1,000 times a month.
Additionally, and very importantly, you can’t use the landing page A/B testing performance on the cheapest Getresponse program (where the machine shows a sample of your customers different versions of your landing page, computes conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they’re certainly a useful attribute – then it’s definitely worth considering one of the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an extra $15 per month, however quite frustratingly, although the add-on allows you to display an unlimited number of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for one of the pricier programs (which I suppose is what Getresponse want one to do!) .
Getresponse was ahead of its competitors for quite some time using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is better than most similar products when it comes to displaying a reactive record of your e-newsletter – you just hit on a’mobile preview’ button for a quick snapshot of your email looks like on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone preview around, so that you may preview what your own email looks like when the display is used in either portrait or landscape style. Email Marketing Software Advantages
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is that the need to export data to CSV and back into your email marketing tool as a way to perform mailouts (or the necessity to export data from your email marketing tool in your CRM to add prospects to it).
When I saw Getresponse recently introducing a new CRM attribute in their plans I was intrigued – this could possibly do away with all that info exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it to carry out quite basic tasks: you could create sales pipelines, add contacts to them and monitor activity (emails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline phase.
An example of how you could use this functionality is as follows:
You can add a contact to a specific point on a sales pipeline depending on the page of your site that they completed a form on;
you could then send a automated email tailored to this pipeline period a few days afterwards;
and dependent on the actions they took with regard to that email (clicking on a particular link etc) you could automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front — there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a record of the communication from the contact’s history. There’s currently no method of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And strangely, if you click on a contact within a deal pipeline, you can not see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you’ve sent to your prospects are not displayed. To see this, you need to go from the CRM section of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing so does not display their history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is tough. You have to add contacts to a list , then go to the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a deal directly to a pipeline and then input the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the stuff it can perform on the automation side is impressive. I am optimistic that this attribute becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the notion of having your email database along with your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very competitive also compared to established webinar solutions. By way of example, one of the leading webinar providers, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might also purchase webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key competitors, especially when you believe that you can link it in using a built in CRM tool (more on that in a moment). Email Marketing Software Advantages
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously a very important point to check at when selecting an email marketing tool.
Not all email marketing providers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it in their site:
At GetResponse we’re often asked about the quality of the deliverability rate. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients collectively, nevertheless, we are pleased to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the organization’s word for this, but supposing it is true, it is a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of every message on your email analytics – this is something I have not encountered on competing products’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on one thing concerning deliverability however: to ensure a high deliverability speed, it’s a good idea to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I’ve not struck any deliverability difficulties utilizing the less costly plans, competing products don’t force you to invest in a more expensive plan to avail of this feature — it would be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you use use one opt-in procedure, the individual registering to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one sampling procedure is that it makes it very simple for users to sign up for a mailing list; it also generally increases conversion speed and so the number of subscribers on your record. A dual opt-in process is better for verifying the folks subscribing to your record are using actual email addresses and leads to cleaner information and more accurate stats (because receptive rates etc. ) are calculated based on a list comprising just real email addresses).
Now, the fantastic news is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty fine — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being viewed on).
Additionally, no controls are offered by Getresponse to switch forms off or on on particular devices or individual pages of your website. At the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I link my Getresponse into a growth-hacking instrument named Sumo (that enables me to change pop-ups off for cellular users, as well as display forms exactly as I’d love to and on the webpages I need ). Email Marketing Software Advantages
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain performance a bit tricky at times).
1 area I think that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of content and transfer them about an e-newsletter, in practice it’s fairly user friendly to use and can cause accidental deletion of content, or placement of it in the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does result in a useful tool – it’s only that the implementation of it might be rather better.
Additionally, as explained above, the CRM tool might be better from a usability point of view — adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse supplies is completely operational and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product I do not use” scenario.
The only down side to this free trial is that it limits the amount of subscribers it is possible to send to 1000. It would be useful if this could be raised a little, as it would help prospective users try out the tool in more’real world’ scenarios.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional types of strategy to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists transcend 100,000 email addresses: this starts at $1199, using exact pricing depending on prerequisites (if you are considering the”Enterprise” program, you will want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Email Marketing Software Advantages
Distinctions of Every Plan
All the Getresponse plans cover the important fundamentals — key characteristics include:
The ability to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
landing pages – you can simply avail of landing pages that allow split testing and unlimited views if you’re on a’Guru’ plan or higher
Webinars – this performance is not accessible whatsoever on the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially in case you have a fairly large number of email addresses on your own database.
By way of example, if you’ve got a mailing list containing between 9,000 and 10,000 records which you wish to send an unlimited number of emails each month to, you might discover that hosting it using Getresponse costs $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses in your database however on how many emails you send per month too. If you are happy to set a limit on the amount of mails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The sole well-known service I can think of that comes from significantly more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your listing, it might sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be the like Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less functional offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — notably Mailchimp – provide completely free account for users that have a small number of documents (but these do not offer the entire range of features that you get on a paid program ).
As stated before, if you are ready to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about attributes? Email Marketing Software Advantages
Getresponse represents one of the more cost-effective tactics to host and speak using an email .
It’s also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any competing product that offers this’all around’ proposition, and it is what continues to convince us to utilize it for Style Factory’s email advertising.
Some improvements to Getresponse do have to be made however, especially where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements can be made into the data capture forms too, particularly for users wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the service offering.
Overall though I speed Getresponse very tremendously – you receive substantial bang for your dollar with this item.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain cases, significantly so) whilst offering as much, if not more performance as them.
The discounts you receive when paying upfront for a couple of years of service are very generous – you’ll be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its reporting and comprehensive split testing features are powerful.
Getresponse is clear about deliverability rates, publishing figures on its website and providing deliverability data for individual e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and also a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone versions of your e-newsletters really readily.
It includes a useful landing page creator – but keep in mind that you have to be on a more expensive plan to get the fully operational version of the.
You are able to try out all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms provided are not responsive and you can’t control when and in which they’re displayed on your site.
CRM performance has to be improved substantially before it can be thought of as a replacement for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those supplied by competing products.
The pricing structure is a little perplexing, with users having to pay something of a premium to access the landing page creator tool.
The free trial limits the amount of subscribers you can send messages into 1000.
The landing page addition does not let you execute A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Email Marketing Software Advantages