Description of Getresponse Email Marketing Software Acquires
Getresponse is primarily an email Advertising program that allows you to: Email Marketing Software Acquires
Import and host a mailing list and capture data on it
create newsletters that can be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing alternative.
Besides email marketing, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does it provide all the key stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down to the key qualities to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email service and assorted online tutorials / tools.
Regrettably, the telephone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer you these two channels – if telephone service is a deal-breaker for you you may wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I’ve not had to use it quite frequently (a good thing) but when I have I have discovered it to be a small mixed bag (less of a good thing). A number of those live chat service I’ve received was outstanding, and I haven’t needed to wait too long to chat with an agent; the email service less so.
Some of the comments I have from our readers does indicate that there do have to be improvements made in terms of the caliber of service Getresponse offer. Much like a number of these kinds of companies, I anticipate it often boils down to that you get daily. Email Marketing Software Acquires
Getresponse offers some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify people who didn’t participate with an e-newsletter that you shipped and put them in a section of subscribers which you can then email again with a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action in your mails, and period your future mailouts based on this info
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user info – you can click one of your subscribers and see where they signed up from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (particularly around sales monitoring ) however Getresponse’s reporting application is definitely one of most fully featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided from the box look somewhat dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough with all the controls provided; and naturally there is nothing to prevent you designing your own HTML email template and minding the code for this.
Furthermore, there are a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, therefore it’s generally pretty simple to find a good starting point for a template and then edit it before you’re delighted with the design.
If you’re really not pleased with the templates offered by Getresponse, there’s also the choice of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options are not very extensive (just 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely a few improvements that could be made in this area. Email Marketing Software Acquires
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you personally — you can set them up so that immediately after someone signs up to your mailing list, they get a welcome message from the business; a week later they can receive a discount deal for some of your goods or services; three weeks later they could receive an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the illustration above, and action-based messages can be triggered by user actions or advice, for example:
subscriptions to certain lists
changes in contact preferences
completed transactions / goals
changes in user data
Lately Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a specific link etc..
This type of functionality goes way beyond what has traditionally been on offer from autoresponders, and allows you to create an individual travel that can be customised to the nth level.
For a fast overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available to the more expensive programs – the’Guru’ plan and upward. Email Marketing Software Acquires
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads if, instead of simply directing people to a (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse offers something quite useful in this regard that the majority of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, which can only be displayed 1,000 times per month.
Additionally, and above all, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the machine shows a sample of your users different versions of your landing page, computes conversion speeds, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they’re certainly a useful attribute – then it is definitely worth looking at one of the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an extra $15 per month, but quite frustratingly, even though the add-on allows you to show an infinite amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive programs (which I suppose is what Getresponse would like you to do) .
Getresponse was before its competitors for quite a while using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a reactive preview of your e-newsletter – you just hit a’mobile preview’ button for a quick snapshot of what your email looks like on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone preview around, so you may preview what your own email looks like when the display is used in either portrait or landscape mode. Email Marketing Software Acquires
Customer Relationship Management
Among the most frustrating aspects of using many famous CRM tools is that the need to export data to CSV and back into your email marketing instrument in order to do mailouts (or the need to export data from the email marketing tool in your CRM to add prospects to it).
So when I watched Getresponse recently introducing a brand new CRM attribute into their plans I was intrigued – this could potentially do away with all that info exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it to perform rather basic jobs: you can create sales pipelines, add contacts to these and track activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a specific point on a sales pipeline depending on the page of your site they completed a form on;
you can then send a automated email tailored to that pipeline stage a few days later;
and based on the action they took with regard to this email (clicking on a particular link etc) you can automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and that I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or client; doing so keeps a record of the communication in the contact’s history. There’s now no method of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And strangely, when you click a contact within a deal pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications which you have sent to your leads aren’t displayed. To see this, you have to go from the CRM section of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing this does not display their history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and then input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new feature and the stuff it could perform on the automation aspect is remarkable. I’m optimistic that this attribute becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the notion of having your email database along with your webinar tool under the exact same roof is extremely attractive.
The pricing is also very aggressive too by comparison to established webinar solutions. By way of instance, one of the primary webinar providers, Gotowebinar, fees $199 a month to host webinars with as much as 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan permits you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can also buy webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key competitors, particularly once you believe that you can connect it in using a built-in CRM tool (more about that in a minute ). Email Marketing Software Acquires
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always a very important point to check at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it on their site:
At GetResponse we’re often asked about the quality of our deliverability rate. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers collectively, nevertheless, we’re proud to say our overall deliverability rate now stands at 99%.
Obviously you are going to need to take the organization’s term for this, but assuming it is true, it’s a good rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse really provides you the deliverability rate of every message on your email analytics – that is something that I have not struck on competing products’ metrics. A thumbs up for it.
I do have to pull Getresponse up on one thing concerning deliverability however: to ensure a high deliverability rate, it is advisable to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability difficulties using the less costly plans, competing goods don’t force you to invest in a more expensive plan to avail of this feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you use use a single opt-in procedure, the person registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the person registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one sampling procedure is that it makes it very simple for users to sign up for a mailing list; additionally, it generally increases conversion speed and therefore the amount of subscribers on your record. A double opt-in process is better for verifying the people subscribing to your list are using actual email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. ) are calculated based on a list comprising only real email addresses).
Now, the good news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds quite fine — but to be honest, I think there is a lot of room for advancement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controllers are provided by Getresponse to change forms on or off on specific devices or pages of your site. In the light of Google’s new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I link my Getresponse into some growth-hacking tool called Sumo (that enables me to change pop-ups off for cellular users, as well as display forms precisely as I’d love to and onto the webpages I want). Email Marketing Software Acquires
Overall, Getresponse is really simple to use. It’s certainly easy enough to do all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain performance a bit tricky at times).
One place I feel that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of content and move them around an e-newsletter, in practice it’s fairly clunky to use and may lead to accidental deletion of content, or placement of it at the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does result in a useful tool – it is just that the implementation of it could be rather better.
Additionally, as explained above, the CRM instrument could be better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial that Getresponse provides is fully functional and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity I do not use” scenario.
The only down side to the free trial is that it limits the amount of readers it is possible to send to to 1000. It would be useful if that could be raised a little, as it would help prospective users try out the tool in more’real world’ situations.
There are three main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of them, several additional kinds of plan to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists exceed 100,000 email addresses: that begins at $1199, with exact pricing based on requirements (if you are considering the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Email Marketing Software Acquires
Distinctions of Every Plan
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
Landing pages – you can simply avail of all landing pages that enable split testing and unlimited views if you are on a’Guru’ program or higher
Webinars – that functionality isn’t accessible whatsoever around the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly if you’ve got a fairly high number of email addresses onto your database.
For example, if you have a mailing list containing between 9,000 and 10,000 documents which you want to send an unlimited number of emails per month to, you might discover that hosting it using Getresponse costs $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your database but on how many emails you send a month also. If you’re delighted to limit the number of emails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The sole well-known service I can think of that comes in significantly more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your list, it might sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less operational offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing providers — especially Mailchimp – provide completely free accounts for users with a few records (but these don’t offer the entire range of features that you get on a paid program ).
As mentioned before, if you’re prepared to pay upfront for 1 or two years, you can avail of significant discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about features? Email Marketing Software Acquires
Getresponse represents among the more cost-effective ways to host and communicate with an email .
It’s also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any rival product that delivers this’all around’ proposal, and it is what proceeds to persuade us to utilize it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture types too, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the support offering.
Overall though I rate Getresponse very tremendously – you get considerable bang for your dollar with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some situations, significantly so) whilst supplying as much, or even more performance as them.
The reductions you get when paying upfront for a couple of years of service are very generous – you’ll be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its own reporting and comprehensive split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its own site and supplying deliverability data for individual e-newsletters you send.
It offers a very flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters very easily.
It comes with a useful landing page founder – but keep in mind you need to be on a more expensive plan to get the fully functional version of the.
You are able to test out all its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms provided are not responsive and you can’t control when and where they are displayed on your site.
CRM performance needs to be improved considerably before it could be considered a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those supplied by competing products.
The pricing arrangement is a bit perplexing, with users having to cover something of a superior to get the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages into 1000.
The landing page add-on does not let you perform A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Software Acquires