Description of Getresponse Email Marketing Services Software
Getresponse is primarily an email marketing app that allows you to: Email Marketing Services Software
Import and host a mailing list and also capture data onto it
create newsletters that could be delivered to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is getting more of an’all-purpose’ marketing alternative.
Besides email marketing, it also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does it provide all the crucial stuff you would expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down to the key features to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email support and assorted online tutorials / resources.
Regrettably, the telephone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer you these two stations – if phone support is a deal-breaker for you you may want to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I have never needed to use it quite often (a good thing) but when I have I’ve found it for a small mixed bag (less of a fantastic thing). Some of the live chat support I have received was excellent, and I have not had to wait too much time to talk to an agent; the email support .
Some of the comments I have from our readers will suggest that there do have to be improvements made in terms of the quality of support Getresponse offer. As with a number of these kinds of businesses, I expect it often boils down to who you get on the day. Email Marketing Services Software
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot people who didn’t participate with an e-newsletter you shipped and put them in a segment of readers which you may then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it on your mails, and time your future mailouts based on this information
’email ROI’: by adding some monitoring code to your post-sales webpage on your website, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail advertising.
Per-user info – you could click on one of your readers and see in which they signed from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales tracking) however Getresponse’s reporting tool is definitely one of most fully featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied from the box look somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, designs and imagery easily enough using the controls supplied; and naturally there’s nothing to prevent you simply designing your HTML email template and minding the code for it.
Furthermore, there are tons of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, so it is generally pretty straightforward to find a good beginning point to get a template and then edit it before you’re happy with the design.
If you’re really not pleased with the templates offered by Getresponse, there’s also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options are not so extensive (just 11 templates are supplied – well short of the 700+ available for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements which could be made in this area. Email Marketing Services Software
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you personally — you can set them up so that immediately after somebody signals up to your mailing list, they receive a welcome message in the business; a week later they could receive a discount offer for a number of your products or services; 3 weeks later they could obtain an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the example above, and also action-based messages can be triggered by user actions or advice, such as:
subscriptions to particular lists
changes in contact preferences
completed trades / goals
changes in user information
Recently Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a certain link etc..
This kind of functionality goes way beyond what’s traditionally been available from autoresponders, and lets you make an individual journey that may be customised to the nth degree.
For a fast overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more advanced marketing automation features are only available on the more expensive plans – the’Guru’ program and up. Email Marketing Services Software
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads if, instead of simply directing people to some (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse offers something quite beneficial in this regard that most of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce 1 landing page, that could only be displayed 1,000 times per month.
Also, and above all, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse plan (where the system indicates a sample of your users different versions of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they are unquestionably a helpful feature – then it is definitely worth looking at among the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an additional $15 a month, however quite frustratingly, although the add-on permits you to display an unlimited number of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive plans (which I suppose is exactly what Getresponse would like one to do) .
Getresponse was before its competitors for quite some time using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a responsive record of your e-newsletter – you simply hit on a’cellphone preview’ button for an instant snapshot of what your email looks like on a smartphone (see image right).
Not just this but you can’flip’ the smartphone preview around, so you may preview what your email looks like when the display is used in either portrait or landscape mode. Email Marketing Services Software
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is the necessity to export data to CSV and straight back into your email marketing tool in order to do mailouts (or the necessity to export data from your email marketing tool in your CRM to add prospects to it).
So when I watched Getresponse lately introducing a new CRM attribute in their plans I was intrigued – this could potentially do away with all that data exporting and importing, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it to carry out rather basic tasks: you can create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how to use this functionality is as follows:
You can add a contact to a particular point on a revenue pipeline depending on the page of your website they finished a form on;
you can then send a automated email tailored to this pipeline stage a couple of days afterwards;
and dependent on the action they took in regards to that email (clicking on a certain link ) you could automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and I can not think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front — there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing so keeps a list of this communication in the contact’s history. There is currently no method of doing so with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And strangely, when you click on a contact in a deal pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you have delivered to your prospects aren’t displayed. To see this, you need to go from the CRM section of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing this doesn’t exhibit their history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is difficult. You have to add contacts to a list , then go to the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and enter the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the things it can do on the automation aspect is impressive. I am optimistic that this feature becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation strategy, the idea of getting your email database and your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very aggressive too compared to established webinar solutions. By way of example, one of the primary webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ program allows you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might also purchase webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant advantage over its key rivals, particularly when you consider that you can connect it in using a built in CRM tool (more about this in a moment). Email Marketing Services Software
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is obviously an important thing to look at when choosing an email marketing tool.
Not all email marketing providers are that forthright in their deliverability rates; but Getresponse seems pretty open about this, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients collectively, however, we’re proud to say our overall deliverability rate currently stands at 99%.
Obviously you are going to need to take the company’s term for this, but supposing it’s true, it’s a good speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually provides you the deliverability rate of each message in your email analytics – that is something that I haven’t struck on rival products’ metrics. A thumbs up for this.
I do have to pull Getresponse up on one thing relating to deliverability nevertheless: to guarantee a high deliverability speed, it is a good idea to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I’ve not encountered any deliverability problems utilizing the less costly plans, competing goods do not force you to invest in a more expensive plan to avail of this feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you use use one opt-in process, the person registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single opt-in process is that it makes it really simple for users to subscribe to a mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your list. A dual opt-in procedure is better for verifying that the people subscribing to your list are using real email addresses and contributes to cleaner data and more accurate stats (because open rates etc. ) are calculated based on a list comprising only real email addresses).
The fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing products. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds quite fine — but to tell the truth, I think there’s a lot of room for improvement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controls are provided by Getresponse to switch forms off or on on specific devices or pages of your website. At the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I connect my Getresponse into a growth-hacking instrument called Sumo (this allows me to switch pop-ups off for cellular users, as well as display forms exactly as I’d like to and on the webpages I need ). Email Marketing Services Software
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain functionality just a little bit tricky at times).
One place I feel that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of content and move them around an e-newsletter, in practice it’s quite user friendly to use and can cause accidental deletion of content, or placement of it in the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does make for a helpful instrument – it is only that the execution of it might be somewhat better.
Also, as explained above, the CRM tool might be far better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse provides is completely operational and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is that it restricts the amount of readers it is possible to send to to 1000. It would be good if this could be raised a bit, as it might help potential users try the tool out in more’real-world’ scenarios.
There are three chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of them, several additional types of plan to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: this starts at $1199, using accurate pricing based on prerequisites (if you’re considering the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than most competing platforms. Email Marketing Services Software
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant basics — key features include:
The ability to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ plans up
landing pages – you can simply avail of all landing pages which allow split testing and boundless views if you’re on a’Guru’ plan or greater
Webinars – this performance isn’t accessible at all around the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially in case you have a reasonably high number of email addresses onto your own database.
For example, in case you’ve got a mailing list containing between 9,000 and 10,000 documents which you wish to send an unlimited number of mails per month to, then you’ll discover that hosting it using Getresponse prices $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses in your database but on how many emails you send a month too. If you are delighted to set a limit on the amount of mails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially higher than Getresponse’s.
The only well-known service that I can think of that comes from considerably cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your list, it might sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less operational offering for $12 per month.
Two final things to be aware of about the pricing :
Some competing providers — especially Mailchimp – provide completely free accounts for users that have a small number of documents (but these do not supply the entire range of features that you get on a paid plan).
As mentioned before, if you are prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about features? Email Marketing Services Software
Getresponse represents one of the more cost-effective ways to host and speak with an email .
It is also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any rival product that delivers this’all round’ proposition, and it’s what proceeds to persuade us to utilize it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it should be. A lot of improvements could be made into the data capture forms also, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the support offering.
Overall though I speed Getresponse very highly – you get substantial bang for your buck with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are happy to utilize an’Email’ plan, Getresponse is cheaper than many of its key competitors (in some situations, substantially so) whilst offering as much, or even more functionality as them.
The reductions you receive when paying upfront for one or two decades of support are very generous – you will be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its reporting and thorough split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its site and supplying deliverability statistics for person e-newsletters you send.
It provides a very flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone versions of your e-newsletters really readily.
It comes with a helpful landing page creator – but bear in mind you have to be on a more expensive plan to get the fully functional version of this.
You are able to test all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can not control when and where they’re displayed on your website.
CRM functionality needs to be improved considerably before it could be thought of as a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those provided by competing goods.
The pricing structure is a bit perplexing, with users having to cover something of a superior to get the landing page creator tool.
The free trial restricts the amount of readers you can send messages into 1000.
The landing page add-on doesn’t allow you to perform A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Services Software