Introduction Email Marketing Services For Business
When I asked you to name an email Marketing tool, what could you say? Email Marketing Services For Business
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email marketing has been Dominated by the same big players for the previous decade. Which means they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I will be tearing MailerLite from limb To limb to see if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Email Marketing Services For Business
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information such as your company name, site, Industry, address, business size, record size and also the type of material you plan to send.
Then, you need to confirm your Site (or domain name).
This remains part of the acceptance process, and MailerLite will Simply inquire which email is related to that domain in order that they can email you a confirmation link.
Once you’ve completed these Steps, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you’re a good match for their services.
(In other words, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to create campaigns and perform with the attributes, but you won’t be able to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these steps are not perfect for getting started, it Does help prevent malicious users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with The majority of your email advertising.
(We will get to automations shortly, do not worry.)
But if it is a new blog post, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several options.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, together with the option of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends new content to readers using your site’s RSS feed.
Apart from a few added choices, most of these will follow Exactly the same step-by-step procedure of a normal campaign.
So let us walk you through it.
Once you click to create your campaign, you’ll be asked to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from among their pre-designed email templates — that will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, however, the layouts are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll select the first template in the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Types of articles to your email, including videos, product columns, and social links.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ options where you can choose your classes or segments.
The advanced tab also allows you To build segment-like rules on-the-fly, in case your targeting is not quite perfect.
Finally, right before sending, then you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that is immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Email Marketing Services For Business
Handling Your Subscribers
Having granular control over your subscribers is arguably among The most essential aspects of any email marketing program today.
Because highly personalized efforts are necessary if You’re looking to increase opens, clicks, and, most importantly, your own conversions.
And while most providers allow you to”label” subscribers in order To target them effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dashboard, you’ll notice two Options; Segments and Groups.
Segments are basically rules.
Your readers belong to a segment only when they fulfill the Specified rules, and are automatically inserted or removed accordingly.
Here’s what setting up a rule looks like:
Notice the way you can also combine Rules, as well as an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Unlike Segments, Groups are updated manually or via an Automation principle — which we will get to in a minute — and they have no value aside from what you call them.
As you Begin to use this platform, you’ll Start to understand Where Segments and Groups are generally used, but MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to bulge multiple contributors together according to a common denominator.
Somewhat confusing, I will admit… but I believe it’s a fair trade-off For the added flexibility. In any case, they are optional.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their particular fields, such as title, business, and country.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers along with Your custom field information in distinct columns… or may easily add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test area I created and added into a form:
I will not go too much to the shape Stuff here because I have a whole section on this below, but this is the approach I’d recommend if you wanted to use this attribute.
Again, as Soon as You’ve collected your custom field data from fresh Subscribers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I am barely scraping the surface Of what is possible with custom fields, but it’s important that you understand that this is a feature you may use.
Overall, it is fair to state MailerLite has their subscriber Direction and personalization features on stage. Email Marketing Services For Business
If you are not impressed with what you’ve seen up to Now, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it does offer a great foundation to work from if, for example most of us, you do not have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the same task; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and it is better than a few dedicated alternatives *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Adequate set of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover here.
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your website to display it on specific pages.
Despite starting off super fundamental, the form designer allows you To personalize everything from the kind style, fields, background, title, enter fields and, clearly, the button.
Form text can also be edited directly, which gives you a chance To envision your own copy in real time.
It would have been nice to have Some templates, but as you know, there is more to a form than just its physical appearance.
Clicking the’Settings’ tab will allow you to configure how the Form works, including adding additional fields and establishing a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, Which can replace the embedded kind also prevents users .
Last but certainly not least, you Can check how your form screens on mobile by switching the toggle to responsive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but as I said before, you can even create popup forms in MailerLite.
While the majority of the installation Procedure is identical, there are Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a good foundation to work from and the editor is at least as simple to use with this form type.
Clicking on the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types Now around:
Considering paid tools such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup forms.
And, like before, you can play with the styling options to get it Matched up with your branding.
Finally, you can Select the near Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have .
That is really where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation stats, and form signups.
Clicking into any campaign will Give you special reporting for this effort.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also displays a click map, so It’s possible to see your subscribers interacted with your emails compared to another.
Reports for automations will also be Accessible under the’Automations’ tab, even although I found these to be less insightful than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and many will find the available statistics more than enough to fulfill their needs.
What’s email marketing with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you’ve used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something that certainly can’t be said for every email advertising program.
After setting your trigger, you can begin adding measures to your workflow.
These measures can be anything from sending an email, adding a Postpone, a bubble break, or an action, such as transferring a contributor or upgrading their records.
Here’s a simple workflow I put together, where readers Are unsubscribed if they do not open my email within 7 days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional elements. (Split, Go To, Goal, etc.)
For Instance, there’s currently no automation for transferring Subscribers directly into a different automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It’s simply much less efficient…. yet.
Another matter of efficacy here is when generating new mails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to add your subject line that then appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, but once you’ve created your email, clicking on the ‘Done editing’ button will direct you back into the automations workflow instead of the usual sending alternatives.
Finally, your email address will be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation cube, which means it’s possible to find an idea about what it contains at a glimpse.
While this process may seem like A grind on paper, it is really much faster than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, so you’ll probably find that this downgrade in performance.
It’s quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there’s 1 Kind of automation You won’t find in MailerLite, and I think that it’s very important to highlight.
The ability to activate an automation (or measure ) based on how Subscribers interact with the pages on your website.
This Sort of behavioral targeting only is not accessible MailerLite at this time, so if it’s something you use or plan to utilize, you may want to skip this one. Email Marketing Services For Business
The Price of MailerLite is no doubt among the tools largest Selling things, and let’s face it, we all love a good bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) for up to 1,000 subscribers.
While there is some subtle Branding on your emails using this plan, it is still an amazing alternative for those starting out.
And what about the premium plans?
It ends up, at approximately half the Cost of the competition generally, MailerLite is by far among the cheapest options available on the industry. Plus, if you’re willing to pay yearly, you can also get a much better discount.
In Reality, I have not been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is among the few email marketing tools to interrupt The (very crowded) industry in the last couple of years, which is no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to beat.
Thinking about giving it a spin? Let us know how it works for you In the remarks. Email Marketing Services For Business