Background Email Marketing Services Canada
If I asked you to name an email Marketing tool, what would you say? Email Marketing Services Canada
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email advertising has been Dominated by the same large players for the last ten years. Which means that they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I’ll be tearing MailerLite from limb To limb to find out if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Email Marketing Services Canada
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information such as your company name, site, Business, address, business size, list size and also the type of material you intend to send.
Then, You Have to verify your Website (or domain name).
This remains part of the approval process, and MailerLite will Simply ask which email is related to this domain in order that they can email you a confirmation link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite team will review your application, check your Website, and determine whether you are a good match for their service.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to create campaigns and play with the features, but you will not be able to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these measures aren’t perfect for getting started, it Does help stop unscrupulous users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with Nearly all your email marketing.
(We’ll get to automations shortly, do not worry.)
But whether it is a brand new blog article, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, with the choice of altering the subject line and email articles.
– RSS effort: Create a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Aside from a few additional options, most of these will follow The exact same step-by-step procedure of a standard effort.
So let us walk you through it.
As Soon as You click to create your campaign, you’ll be requested to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from among the pre-designed email templates — which will move you to the dragn’ drop editor .
At the time of writing, there are 21 email templates to choose From which is a little on the low side, but the layouts are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will choose the first template in the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add distinct Types of articles to your email, such as videos, merchandise columns, and societal connections.
After making your changes, simply click’Done Editing’ and you’ll Be taken to the recipients’ options where you are able to select your classes or segments.
The tab also allows one To build segment-like rules on-the-fly, in case your targeting isn’t quite perfect.
Finally, before sending, you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that is instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Email Marketing Services Canada
Managing Your Clients
Having granular control over your subscribers is arguably one of The most important facets of any email marketing software today.
Because highly personalized efforts are necessary if You’re looking to increase clicks, opens, and, above all, your own conversions.
And while many providers Permit You to”tag” readers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they meet the Specified principles, and will be automatically added or eliminated so.
Here’s what establishing a rule looks like:
Notice the way you can even combine Rules, as well as another rule when the first does not exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Unlike Segments, Groups are upgraded manually or through an Automation rule — which we will get into in a minute — and they have no value besides what you call them.
As you start to use this stage, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite offers a hand in the event you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to bulge multiple subscribers collectively according to a common denominator.
A tad confusing, I’ll admit… but I feel it’s a fair trade-off For the additional flexibility. In any case, they are discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their particular fields, such as name, company, and nation.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers together with Your custom field data in distinct columns… or can simply add these fields to your forms which will only apply to prospective readers.
Here’s a screenshot of a test area I made and added into a form:
I will not go too much into the shape Stuff here since I have an entire section on this below, but this is the approach I would recommend if you wished to use this feature.
Again, once you’ve collected your custom field data from fresh Subscribers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I am barely scraping the surface Of what is possible with custom fields, but it’s important that you understand that this is a feature you can use.
Overall, it’s reasonable to state MailerLite has their contributor Management and personalization features on stage. Email Marketing Services Canada
If you are not impressed by what you have seen so far, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it does offer a fantastic foundation to work from if, like the majority of us, you don’t have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, however They all finally do the same job; collect an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual site builders, and this is already better than some dedicated alternatives *cough* WPBakery.
Together with the basic building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Adequate pair of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your website to show it on specific pages.
Despite beginning super fundamental, the form designer lets you To customize everything from the kind style, fields, background, name, enter fields and, of course, the button.
Form text may also be edited directly, which Provides you a Opportunity To envision your own backup in real-time.
It would’ve been nice to have Some templates here, but as you know, there’s more to a form than simply its appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form functions, including adding extra fields and establishing a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, Which can replace the embedded form also prevents users .
Last but surely not least, you Can assess how your form screens on mobile by switching the toggle to reactive mode.
You won’t be able to make any design changes , but it makes Sense to check, nevertheless.
So that is an overview of this Embedded form but like I said before, you may even create popup forms in MailerLite.
While the majority of this setup process is identical, you will find Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a good foundation to work from and the editor is at least as simple to use with this form type.
Clicking on the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types This time around:
Contemplating paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup types.
And, as before, you can play with the styling options to get it Matched up with your own branding.
Finally, you can choose the near Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have both.
That is really where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation stats, and form signups.
Clicking into any campaign will Give you special reporting for this effort.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the average user…
…but if you really want To dig into the numbers, you can click into different areas of the report for a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also shows a click map, so It’s possible to see your subscribers interacted with your emails compared to one another.
Reports for automations are also Accessible under the’Automations’ tab, though I found these to be less insightful than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and most will get the available statistics more than enough to meet their demands.
What’s email marketing with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you’ve ever used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something that certainly can not be said for each and every email advertising software.
After establishing your trigger, you can begin adding measures to your workflow.
These steps can be anything from sending an email, including a Delay, a bubble break, or an action, like moving a contributor or upgrading their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed when they do not open my email within seven days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional components. (Split, Go To, Goal, etc.)
For Instance, there’s currently no automation for transferring Subscribers directly into a different automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into different groups that activate new automation workflows. It is simply not as effective…. yet.
Another question of efficacy here is when creating new emails In the automation workflow builder.
After having an email block to The workflow, you’ll be asked to put in your topic line that appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, but as Soon as You’ve created your email, clicking on the ‘Done editing’ button will direct you straight back to the automations workflow rather than the usual sending alternatives.
Finally, your email will be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email within your automation block, so it’s possible to find an idea of what it contains at a glimpse.
While this process may seem like A grind on newspaper, it’s really much faster than what I’m used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, you will likely find this a downgrade in functionality.
It is quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there is 1 type of automation You won’t find in MailerLite, also that I think it’s very important to highlight.
The ability to activate an automation (or measure ) based on how Subscribers interact with the pages on your site.
This kind of behavioral targeting only is not available in MailerLite right now, so if it’s something you use or plan to use, you might want to skip this one. Email Marketing Services Canada
The cost of MailerLite is one of the tools largest Selling things, and let us face it, we all love a good deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While there is some subtle Branding on your mails using this plan, it is still an wonderful alternative for anyone starting out.
And what about the premium programs?
It turns out, at approximately half of the Price of the rivalry on average, MailerLite is undoubtedly among the cheapest options on the market. Plus, if you’re willing to pay annually, you can also get an even better discount.
In fact, I have not been able to locate anything that does the same job, cheaper.
MailerLite is among those very few email marketing tools to disrupt The (very crowded) sector in recent decades, which is no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you From the comments. Email Marketing Services Canada