Main Capabilities Email Marketing Services
Aweber provides you with all the Following key attributes:
the ability to import / server an email database
a vast assortment of templates
a few marketing automation performance
responsive email designs
RSS / website to-email performance
telephone, email and live chat service
integrations with third-party apps Email Marketing Services
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email service and Live chat service is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide live or email chat service.
Additionally, there’s no hoops to Go through to get support – relevant phone number and email details may be viewed quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Advertising, then this sort of simple accessibility to good-quality support is a strong argument in favour of using Aweber as your e mail marketing supplier.
In terms of The access to support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its own Competitors, Aweber provide one of the biggest sets of e-newsletters templates accessible: there are more than 700 accessible.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The designs – some of them seem slightly dated. I would consider them to be marginally better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with just a bit of tweaking you should be able to find a suitable one for the e-newsletters. There is, of course, always the choice of coding your own also. Email Marketing Services
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters that get sent out based on your schedule that you define. Back in Aweber, this is called’Blog broadcasts’, though technically you can use this attribute with any content that has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters comprising their newest posts (or, indeed, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from your site – this is a large time-saver.
It is worth noting that You can not use the standard Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates which are specifically designed for this purpose.
On the plus side, there are quite A few of these to pick from – over most other e-marketing alternatives I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something which works fine, but I think there is definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates that you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for example, your emails are very likely to seem more consistently and exhibit more faithfully across email clients – however only using web safe fonts may make templates look a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it would be nice to see some of the templates freshened up a little, and the inclusion of some appealing web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your data, you’re Given the option to add your readers to a particular pair of autoresponders, and label them. Not all competing goods allow the inclusion of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you may Have to answer some questions regarding how you gathered the data you’re importing. If your list is on the larger side, you can also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a feature Which is increasingly offered by email marketing solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically look for a flowchart where emails are sent based on user activities: email opens, link clicks, site visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user activities — specifically opens and clickthroughs — and the program of tags to determine what needs to be sent to whom and when (see above).
However, I Think this functionality needs to go a bit further actually – tools such as Getresponse and Mailchimp supply considerably more flexibility in regards to which types of user behavior can trigger mailouts.
By way of instance, in Getresponse, you can use triggers like purchase, special page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is playing a bit of catch up with its competitors here. Email Marketing Services
Autoresponders – a series of Follow up emails which are automatically triggered by time or user activities – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’alright’.
On the plus side It’s very easy To install follow up emails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days later and also a’follow us on social websites’ email a week after is extremely straightforward. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders based on user actions and buys is a little more complicated than with key competitors Mailchimp and Getresponse.
Using Aweber, you can create ‘targets’ or combine automation principles with tagging to create autoresponders act in very funky ways. . .but if you want to make use of autoresponders in actually advanced ways, you’re likely going to need to look at other products, especially Getresponse, which supplies’advertising automation’ performance that pops up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this time of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have however regarding the responsive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or similar. The lack of the functionality is not a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a lot of campaigns each month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the operation of every , and sending the’best’ version to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a couple of different variations of your email (using either differing content or theme headers), send them to a sample of your data, along with your e-marketing solution will roll the very best performing version automatically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you could create and test four variants of an email (making Awber’s split testing functionality better than most major competitors; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I have been assured by their own sales staff that it’s coming back during the next few months, but if you think you’re likely to need this operation urgently you might be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. Along with being able to monitor key stats such as open Pace, clickthroughs and bounces, you can also look in a lot of additional useful analytics / information, including
that the Increase of lists over the years
an overview of sign up approaches
where people are opening your email (i.e., geographical location)
the history of an individual’s action – you can see past clicks and opens etc. in a per-subscriber degree
And much else besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting ports.
With the latter two goods you Appear to be able to acquire more of an summary of information in one spot, especially when looking at the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp present most of the reporting information on a single dashboard (which you can then use to drill down to specifics). Email Marketing Services
A Great feature of Aweber is that the Flexibility it provides you around how you want to handle the opt-in procedure.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is subscribed instantly after finishing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all of competing solutions provide their customers with this selection.
Aweber Provides a decent range of integrations with other solutions. You will find more than 400 integrations available which allow you to join Aweber to various kinds of cloud-based software – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so forth.
A number of these involve dedicated widgets; others involve including a snippet of code into a website; others demand a sync tool such as Zapier.
It is rare that Aweber will plug into other applications quite as easily as Mailchimp (which seems to be the default’standard’ email advertising choice for a great deal of apps), but you should not have too much difficulty getting Aweber to work with a wide range of other SaaS (software as a service) apps.
Information in Aweber is Pretty simple. You may produce sections not only depending on the contents of any field in your database, but also on user activity also – mails opened, web pages visited, links clicked, products bought and in the future. It is all very flexible and easy to use.
It is a little bit tricky however To work out how to reach the screen where you make the sections – you basically have to go to some’handle subscribers’ section, search for a number of subscribers and then save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber does not let You broadcast emails to multiple sections at the same time, however. This may cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of instance, say you are a dealership having a mailing list containing a field called’car model.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to those three sections in 1 go.
In an Perfect world you would only be Able to select the applicable segments and deliver the message to those 3 classes. With Aweber however – this isn’t possible. You’d have to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the air; therefore ultimately it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater way.
Overall I would say Aweber is a Strong email marketing instrument.
It’s not exactly the best product of its own Kind available, but it is reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing alternative.
The primary aspects of the Item That will nudge me in Aweber’s direction are its own ease-of-use and thorough support. The latter may be especially critical for some potential customers, especially those starting out in e-marketing without a truckload of technical abilities (you probably won’t get stuck, but if you do, you can talk to a real person being on an actual phone line about your problem).
Additionally, it’s not too Expensive compared to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but if you have not made your mind up on whether this is actually the e-marketing alternative for you, here’s a brief breakdown of the key advantages and disadvantages of utilizing it: Email Marketing Services
Benefits of using Aweber
Split testing is presently disabled.
There are cheaper options on the market that offer much more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude multiple segments at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing goods and based on Aweber’s Stevie awards for customer support, should be high.
It is reasonably priced – whilst not the cheapest product of its type on the market, it is more affordable than several comparable solutions.
It enables you to select whether to subscribe people to your list on a single or double opt-in basis.
It has good export performance, with the option to import a broad range of file types and also add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a good range of third party tools and programs.
It includes an extremely large range of templates – over its key rivals.
Setting up simple time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting features are powerful.
Segmenting data is relatively easy and you may use both field contents and user activity (email opens, hyperlinks clicked etc.) to make your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You’ll need to call Aweber to get a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Construction that prospective users may enjoy is that all of features are available on all programs – unlike some competing products you do not have to be on more expensive plans to unlock certain functionality.
Nevertheless, The performance available on Aweber – as we’ll see below – is not necessarily as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same price as Mailchimp
slightly more costly than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s feature set is more basic however).
It is worth noting that the aforementioned Comparisons don’t really apply to very little lists however – if you have a small email database, several of the competing products are greater value.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which permit you to host the very same quantities of email addresses as outlined previously, but they limit the number of e-newsletters which it is possible to send to them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor plans that permit unlimited broadcasts since these plans are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber more economical, sometimes more expensive. But generally I’d say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing is not exactly the Only variable you need to base your decision on. . .the more important thing to work out is what bang you get for your dollar.
So let’s Look at several Aweber features.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is for you of course is to avail of its free trial. Email Marketing Services