Description of Getresponse Email Marketing Sending Software
Getresponse is primarily an email Advertising program Which Allows you to: Email Marketing Sending Software
Import and host a mailing list and capture data on it
generate newsletters which can be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing alternative.
Besides email marketing, it also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does it provide all the crucial stuff you would expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let us drill down to the crucial qualities to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email service and assorted online tutorials / resources.
Sadly, the phone service has been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer you both of these stations – if phone support is a deal-breaker for you then you might want to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse service, I have not had to use it quite often (a fantastic thing) but when I’ve I have found it for a small mixed bag (less of a good thing). A number of those live chat support I’ve received has been outstanding, and I haven’t had to wait too long to talk to an agent; the email support .
Some of the comments I have from our readers does suggest that there do need to be improvements made in terms of the quality of support Getresponse offer. Much like a number of these types of businesses, I anticipate it often boils down to that you get on the day. Email Marketing Sending Software
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of track – open speed, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify people who did not engage with an e-newsletter you shipped and set them in a section of readers which you can then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action on your mails, and period your future mailouts based on this information
’email ROI’: by adding some monitoring code into your post-sales webpage on your site, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user information – you could click on one of your readers and see in which they signed from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales tracking) but Getresponse’s reporting application is definitely one of most fully featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied out of the box look a bit dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough with all the controls provided; and naturally there is nothing to stop you simply designing your own HTML email template and importing the code for this.
Additionally, you will find tons of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, therefore it is generally pretty straightforward to find a good beginning point for a template and edit it until you are delighted with the plan.
If you are really not pleased with the templates offered by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options are not so extensive (just 11 templates are supplied – well short of their 700+ available for routine newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely some improvements which could be created in this area. Email Marketing Sending Software
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you — you can set them up so that instantly after someone signals up to your mailing list, they receive a welcome message in your business; a week after they can receive a discount deal for a number of your goods or services; 3 weeks after they could obtain an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the illustration above, and action-based messages can be triggered by user actions or information, such as:
contributors to certain lists
changes connected preferences
completed transactions / goals
changes in consumer data
Recently Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a specific link etc..
This type of functionality goes way beyond what’s traditionally been on offer from autoresponders, and allows you to make a user journey which may be customised to the nth level.
For a fast overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more advanced marketing automation features are only available on the more expensive programs – the’Pro’ program and up. Email Marketing Sending Software
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads if, rather than simply directing people to some (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse provides something quite beneficial in this respect that the majority of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just create one landing page, which can only be displayed 1,000 times a month.
Also, and very importantly, you can’t use the landing page A/B testing functionality on the least expensive Getresponse plan (where the machine indicates a sample of your users different variations of your landing page, calculates conversion rates, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they are unquestionably a helpful feature – then it’s definitely worth considering one of the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an extra $15 a month, however very frustratingly, although the add-on allows you to display an unlimited number of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for one of the more expensive programs (which I suppose is exactly what Getresponse want you to do) .
Getresponse was before its rivals for quite some time using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit a’mobile preview’ button for a quick snapshot of what your email looks like on a smartphone (see image right).
Not just this but you can’flip’ the smartphone preview around, so you can preview what your email looks like when the display is employed in either portrait or landscape mode. Email Marketing Sending Software
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is that the necessity to export data to CSV and straight back into your email marketing instrument as a way to perform mailouts (or the need to export data from your email marketing tool in your CRM to include prospects to it).
When I saw Getresponse recently introducing a brand new CRM attribute into their plans I was intrigued – this could possibly do away with all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it to perform rather basic jobs: you could create sales pipelines, add contacts to these and monitor activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
You can add a contact to a particular point on a sales pipeline depending on the page of your website they completed a form ;
you could then send a automated email tailored to this pipeline period a couple of days later;
and based on the action they took in regards to this email (clicking on a particular link etc) you could automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It is very smart stuff, and that I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a list of the communication in the contact’s history. There is now no method of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And strangely, if you click a contact within a deal pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you have sent to your prospects aren’t displayed. To see this, you need to go from the CRM section of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and input the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the stuff it can do on the automation side is remarkable. I am optimistic that this attribute becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the idea of having your email database along with your webinar tool under the exact same roof is extremely attractive.
The pricing is also very aggressive too by comparison to established webinar solutions. By way of example, among the primary webinar providers, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan permits you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can also purchase webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key competitors, especially once you consider you could connect it in using a built in CRM tool (more about that in a minute ). Email Marketing Sending Software
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is obviously an important point to look at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability rates; but Getresponse seems pretty open about that, with this to say about it in their own site:
At GetResponse we are often asked about the quality of our deliverability rate. Because deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For our clients jointly, nevertheless, we are pleased to say our overall deliverability rate now stands at 99%.
Obviously you are going to need to choose the organization’s term for this, but assuming it is accurate, it’s a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of every message in your email analytics – this is something that I have not encountered on competing goods’ metrics. A thumbs up for this.
I do need to pull Getresponse up on something concerning deliverability nevertheless: to guarantee a high deliverability speed, it is advisable to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I have not encountered any deliverability difficulties using the less costly plans, competing goods do not force you to invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you use use a single opt-in procedure, the person registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one sampling procedure is that it makes it very simple for users to sign up for a mailing list; additionally, it generally increases conversion speed and therefore the amount of subscribers on your record. A double opt-in procedure is better for verifying that the folks subscribing to your record are using real email addresses and contributes to cleaner information and more accurate stats (because open rates etc. are calculated based on a list comprising just real email addresses).
The fantastic news is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds pretty good — but to tell the truth, I think there is a great deal of room for improvement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controls are provided by Getresponse to switch forms off or on on particular devices or pages of your website. At the light of Google’s new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I connect my Getresponse into some growth-hacking tool named Sumo (that enables me to change pop-ups off for cellular users, as well as display forms precisely as I’d like to and onto the pages I need ). Email Marketing Sending Software
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality just a little bit tricky at times).
1 place I feel that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of articles and move them about an e-newsletter, in practice it’s quite clunky to use and can cause accidental deletion of content, or positioning of it at the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does make for a useful instrument – it’s only that the implementation of it could be somewhat better.
Also, as explained above, the CRM instrument might be far better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial which Getresponse provides is completely functional and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is that it restricts the amount of readers you can send to to 1000. It would be useful if this could be increased a bit, as it would help prospective users try the tool out in more’real-world’ scenarios.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional types of strategy to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: this starts at $1199, using accurate pricing based on requirements (if you are interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Email Marketing Sending Software
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant fundamentals — key features include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
Landing pages – you can only avail of landing pages which allow split testing and unlimited views if you are on a’Guru’ program or higher
Webinars – this functionality is not available at all on the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly in case you’ve got a fairly high number of email addresses on your own database.
By way of instance, if you’ve got a mailing list comprising between 9,000 and 10,000 documents that you wish to send an unlimited number of emails per month to, you’ll discover that hosting it with Getresponse prices $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your own database but on how many emails you send a month too. If you are delighted to set a limit on the number of mails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service I can think of that comes from significantly cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your list, it may sometimes be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less functional offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing providers — especially Mailchimp – offer free account for users with a few records (but these don’t offer the full assortment of features that you get on a paid plan).
As stated earlier, if you’re prepared to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Email Marketing Sending Software
Getresponse represents one of the more cost-effective ways to host and speak using an email .
It’s also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any rival product that delivers this’all round’ proposal, and it is what continues to persuade us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made however, particularly where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it should be. A lot of improvements could be made into the data capture forms too, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the service offering.
Overall though I speed Getresponse very tremendously – you get substantial bang for your dollar with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to utilize an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst supplying just as much, or even more performance as them.
The reductions you get when paying upfront for one or two decades of support are very generous – you’ll be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its own reporting and thorough split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing figures on its website and providing deliverability data for individual e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really readily.
It includes a helpful landing page founder – but bear in mind that you need to be on a more expensive plan to get the fully functional version of this.
You are able to test out all its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can not control when and in which they’re displayed on your site.
CRM performance needs to be improved considerably before it can be considered a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those provided by competing goods.
The pricing structure is a little confusing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial limits the number of subscribers you can send messages to to 1000.
The landing page addition does not allow you to execute A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Sending Software