Main Capabilities Email Marketing Sample
Aweber provides you with all the Following key attributes:
the capacity to import / host an email database
a wide range of templates
a few marketing automation performance
responsive email designs
RSS / website to-email functionality
phone, email and live chat support
integrations with third party apps Email Marketing Sample
Aweber’s support is one of The stand-out features of the goods.
Phone support, email service and Live chat service is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer live or email chat support.
Furthermore, there’s no magic to Proceed through to contact support – related phone number and email details may be seen quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a novice to email Marketing, then this sort of simple access to good-quality service is a powerful argument in favour of using Aweber as your email marketing supplier.
In relation to The access to support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its Competitions, Aweber supply one of the biggest sets of e-newsletters templates accessible: there are more than 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not adore all of The designs – some of them look slightly dated. I would believe them to be marginally better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a little bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the option of coding your own too. Email Marketing Sample
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters which get sent out according to a schedule that you define. Back in Aweber, this is called’Blog broadcasts’, though you can take advantage of this attribute with any content which has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters containing their newest articles (or, really, a monthly digest of blog posts). In essence, it means you can force your newsletters from the site – this is a big time-saver.
It’s worth noting however that You can’t use the standard Aweber template designs for RSS-to-email purposes – you need to choose from a set of templates which are made specifically for this function.
On the other hand, there are quite Some of these to pick from – more than most other e-marketing alternatives I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something that works ok, but I believe there’s definitely some large space for improvement here.
One thing that you can’t use in Aweber templates which you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for instance, your mails are likely to appear more consistently and exhibit more faithfully across email customers – but merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it would be nice to see a few of the templates freshened up a bit, and also the inclusion of some attractive web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your data, you’re Given the choice to add your readers to a particular pair of autoresponders, and label them. Not all competing products allow the inclusion of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you may Need to answer some questions about how you collected the data you’re importing. If your list is on the bigger side, you can also have to wait until it’s assessed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a feature Which is offered by email marketing options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically design a flowchart where emails are routed based on user activities: email opens, connect clicks, site visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature which to a level provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user actions — namely opens and clickthroughs — along with the application of tags to determine what should be routed to whom and when (see previously ).
But I Think this functionality needs to go somewhat further really – tools such as Getresponse and Mailchimp supply considerably more flexibility when it comes to which kinds of user behavior can trigger mailouts.
For instance, at Getresponse, you can use triggers such as purchase, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is playing a bit of catch up with its competitors here. Email Marketing Sample
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user actions – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s just’okay’.
On the plus side It’s very Straightforward To install follow up mails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days later and a’follow us on social websites’ email a week later is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders according to user actions and purchases is a bit more complex compared to key competitors Mailchimp and Getresponse.
Using Aweber, you can make ‘goals’ or combine automation rules with tagging to make autoresponders behave in quite funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’re likely going to should appear at other goods, particularly Getresponse, which provides’marketing automation’ functionality that hooks up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this day and age of smartphones and tablets, this definitely is a good feature.
1 minor Gripe I have yet regarding the reactive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or comparable. The lack of this functionality isn’t a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a great deal of campaigns each month.
Split testing (also called A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the performance of each, and sending the’best’ version to the remainder of your list.
Most e-marketing tools handle This automatically for you: you produce a few different variations of your email (using either differing content or theme headers), send them into a sample of your information, along with your e-marketing option will roll the best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you were able to make and examine four variants of an email (making Awber’s split testing functionality better than most leading competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their own sales team that it is coming back during the next few months, but if you believe you are likely to want this operation urgently you might be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, you can also look at a lot of additional useful analytics / advice, such as
the Increase of lists over the years
an overview of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s action – you can see past opens and clicks etc. in a per-subscriber level
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; howeverI would argue that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two goods you Seem to have the ability to get more of an overview of information in one place, particularly when looking at the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp present all their reporting information onto a single dashboard (which you can then use to drill down to particulars ). Email Marketing Sample
A nice feature of Aweber is that the Flexibility it provides you around how you need to handle the opt-in procedure.
You Can Opt to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed instantly after finishing a form; double opt-in is when they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s fantastic to see Aweber being flexible in this regard – not all competing options provide their customers with this selection.
Aweber Provides an adequate range of integrations with other solutions. You will find over 400 integrations available which enable you to join Aweber to different types of cloud-based applications – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so on.
Some of these involve dedicated widgets; others demand including a snippet of code into a site; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug to other applications quite as easily as Mailchimp (which appears to be the default’standard’ email advertising option for a lot of programs ), but you also shouldn’t have too much trouble getting Aweber to operate with a broad selection of other SaaS (software as a service) apps.
Segmenting data in Aweber is Pretty straightforward. You can create segments not only based on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, goods bought and in the future. It’s all very flexible and easy to use.
It is a bit tricky however To work out how to reach the screen where you make the sections – you basically have to visit some’manage subscribers’ section, search for some readers and then save the search as a segment.
To be honest, some options (such As Getresponse) use a similar approach to segment creation – but others (such as Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Unfortunately Aweber does not let You broadcast emails to multiple sections at once, however. This may cause problems for some users that have a need to’pick and mix’ segments in mailouts on a regular basis.
For instance, say you are a dealership having a mailing list containing a field called’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to those three segments in 1 go.
In an Perfect world you would only be Able to select the applicable segments and deliver the message to those 3 groups. With Aweber though – this isn’t possible. You’d need to send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the air; therefore ultimately it’s a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater manner.
Overall I would say Aweber is a Strong email marketing tool.
It is not the best product of its own Kind available, but it is reasonably priced, simple to use and contains most of the key features you’d expect from an email marketing alternative.
The primary Facets of the Item That would nudge me Aweber’s leadership are its own ease-of-use and thorough support. The latter might be particularly critical for some potential users, especially those starting out in e-marketing with no truckload of specialized abilities (you likely won’t have stuck, but if you do, you can speak with an actual human being on a real telephone line about your problem).
In Addition, It’s not too Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but if you haven’t made up your mind on whether this is the e-marketing solution for you, here’s a simple breakdown of the key advantages and disadvantages of using it: Email Marketing Sample
Disadvantages of using Aweber
Split testing is presently disabled.
You can find cheaper options out there that offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude multiple sections at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some key competing goods and based on Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – whilst not the cheapest product of its kind on the market, it’s cheaper than many similar options.
It enables you to choose whether to join people to your list on a single or double click basis.
It’s good export functionality, together with the option to import a broad range of file types and insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good range of third party applications and apps.
It includes a very large assortment of templates – more than its key rivals.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting features are strong.
Segmenting information is relatively simple and you may use both field contents and consumer action (email opens, hyperlinks clicked etc.) to make your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You’ll need to call Aweber to get a quotation.
A 14% reduction is available In case you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Structure that potential users may enjoy is that all features are available on all plans – unlike some competing goods you do not have to be on more costly plans to unlock certain performance.
That said, The functionality available on Aweber – as we will see below – is not always as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
slightly more costly than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic nonetheless ).
It’s worth noting that the above Comparisons do not actually apply to very small lists nonetheless – if you have a small email database, a number of these competing goods are better value.
For example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it will cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which permit you to host the same quantities of email addresses outlined previously, but they restrict the amount of e-newsletters which you can send to them. For the interest of a fair comparison, I’ve referenced the costs for Campaign Monitor plans that allow unlimited broadcasts since these plans are similar in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced roughly in the middle of this e-marketing solution scale.
Obviously, pricing Isn’t the Only factor you should base your decision on. . .the more important consideration to work out is what bang you get for your dollar.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you of course would be to avail of its free trial. Email Marketing Sample