Primary Features Email Marketing Reviews
Aweber provides you with the Following key features:
the capacity to import / server the email database
a vast assortment of templates
a few marketing automation performance
responsive email designs
RSS / website to-email functionality
phone, email and live chat service
integrations with third-party programs Email Marketing Reviews
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email support and Live chat service is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide live or email chat support.
Additionally, there’s no hoops to Go through to get support – relevant phone number and email details may be viewed very easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Marketing, then this sort of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitions, Aweber provide one of the biggest sets of e-newsletters templates available: you will find over 700 available.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The designs – some of them seem slightly dated. I would believe them to be slightly better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that with just a bit of tweaking you should be able to obtain a proper one for your e-newsletters. There’s, of course, always the option of communicating your own too. Email Marketing Reviews
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters which get sent out based on your schedule that you specify. Back in Aweber, this can be called’Blog broadcasts’, though you can use this attribute with any content that has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, indeed, a monthly digest of blog posts). In essence, it means you can power your newsletters from the website – this can be a large time-saver.
It’s worth noting however that You can not use the standard Aweber template layouts for RSS-to-email purposes – you have to pick from a set of templates that are made specifically for this function.
On the other hand, you will find quite Some of these to pick from – more than most other e-marketing alternatives I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something that works fine, but I believe there is definitely some large space for improvement here.
1 thing that you can not use in Aweber templates that you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for example, your emails are likely to seem more consistently and exhibit more reliably across email customers – however only using web safe fonts may make templates look a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it would be great to see some of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you’re Given the option to add your readers to a certain pair of autoresponders, and label them. Not all competing products permit the inclusion of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you will Have to answer a few questions regarding how you gathered the information you’re importing. If your list is on the larger side, you may also have to wait until it’s assessed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically design a flowchart where emails are routed based on user actions: email opens, connect clicks, website visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature which to a level provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user activities — specifically opens and clickthroughs — along with the application of tags to ascertain what needs to be routed to whom and when (see above).
But I Think this functionality needs to go somewhat further really – tools like Getresponse and Mailchimp provide much more flexibility when it comes to which kinds of user behaviour can activate mailouts.
By way of instance, at Getresponse, you may use triggers such as buy, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is playing a little bit of catch up with its rivals here. Email Marketing Reviews
Autoresponders – a Collection of Follow up emails that are automatically triggered by time or user activities – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s merely’alright’.
On the plus side it is very easy To install follow up emails based on time interval – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days afterwards and a’follow us on social websites’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders based on user actions and buys is a bit more complex than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘targets’ or combine automation principles with tagging to create autoresponders behave in quite funky ways. . .but if you would like to take advantage of autoresponders in actually advanced ways, you’re likely going to need to appear at other products, especially Getresponse, which supplies’marketing automation’ performance that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this day and age of tablets and smartphones, this can be a fantastic feature.
1 minor Gripe I have yet seeing the reactive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on phone’ button or similar. The absence of the functionality isn’t a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a lot of campaigns each month.
Split testing (also called A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the operation of eachand every sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you produce a few different versions of your email (using either differing content or subject headers), send them to a sample of your data, along with your e-marketing solution will roll out the best performing version automatically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you could make and examine four variants of an email (making Awber’s split testing functionality better than most leading competitors; Getresponse being a notable exception).
For some Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales staff that it’s coming back over the next few months, but if you think you are going to need this operation urgently you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to being able to monitor key stats such as open rate, clickthroughs and bounces, you can also look in a lot of other useful analytics / advice, such as
the growth of lists over the years
an Summary of sign up methods
where individuals are opening your email (i.e., geographical place )
the background of an individual’s action – you can see past opens and clicks etc. at a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two products you Appear to have the ability to acquire more of an overview of information in 1 spot, particularly when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present most of their reporting information onto a single dashboard (which you can then use to drill down to specifics). Email Marketing Reviews
A nice feature of Aweber is the Flexibility it gives you about how you want to handle the opt-in process.
You Can Opt to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed instantly after completing a form; dual opt-in is when they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s good to see Aweber being flexible in this respect – not all competing options provide their customers with this selection.
Aweber Offers a decent range of integrations with different solutions. You will find more than 400 integrations available which enable you to connect Aweber to different kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
A number of them involve committed widgets; others involve including a snippet of code into a site; others demand a sync tool such as Zapier.
It is rare that Aweber will plug to other applications quite as easily as Mailchimp (which appears to be the default’standard’ email advertising choice for a lot of programs ), but you shouldn’t have too much difficulty getting Aweber to operate with a wide selection of other SaaS (software as a service) apps.
Segmenting data in Aweber is Pretty simple. You can create segments not only depending on the contents of any field in your database, but also on user action too – emails opened, web pages visited, links clicked, goods purchased and in the future. It’s all very flexible and easy to use.
It’s a bit tricky however To work out how to reach the screen where you create the segments – you basically have to visit a’handle subscribers’ section, search for a number of readers and then save the search as a segment.
To be honest, some options (such As Getresponse) use a similar approach to segment creation – but others (like Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Unfortunately Aweber does not let You broadcast emails to multiple segments at once, however. This may cause problems for some users who have a need to’pick and mix’ segments in mailouts on a normal basis.
For example, say you are a dealership with a mailing list comprising a field known as’car model.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to those three segments in 1 go.
In an Perfect world you would just be Able to select the relevant segments and deliver the message to all those 3 classes. With Aweber though – this isn’t possible. You would have to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude certain segments from the air; so finally it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far better manner.
Overall I would say Aweber is a Strong email marketing tool.
It’s not the best product of its own Kind available, but it is reasonably priced, simple to use and contains most of the main features you’d expect from an email marketing solution.
The primary Facets of the product That will nudge me in Aweber’s leadership are its ease-of-use and thorough support. The latter may be especially important for some potential users, especially those starting out in e-marketing with no truckload of specialized abilities (you probably won’t have stuck, but if you do, you can speak with an actual person being on a real phone line about your issue ).
In Addition, It’s not too Expensive compared to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you haven’t made up your mind on whether this is the e-marketing solution for you, here is a brief breakdown of the key pros and cons of using it: Email Marketing Reviews
Benefits of using Aweber
Split testing is currently disabled.
There are cheaper options on the market which offer much more features in the marketing automation section – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some key competing goods and based on Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – whilst not the most expensive product of its kind out there, it’s cheaper than many similar solutions.
It enables you to select whether to subscribe people to your listing on a single or double opt-in basis.
It has good import performance, with the option to import a wide range of file types and also add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a fantastic range of third party tools and apps.
It includes a very large range of templates – more than its key rivals.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting features are powerful.
Segmenting information is relatively easy and you may use both field contents and consumer action (email opens, hyperlinks clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You’ll need to call Aweber for a quote.
A 14% discount can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that prospective users may enjoy is that all of features are available on all plans – unlike any competing products you do not need to be on more expensive plans to unlock specific functionality.
That said, The performance available on Aweber – as we will see below – isn’t necessarily as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the exact same price as Mailchimp
marginally more costly than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is more basic however).
It is worth noting that the above Comparisons don’t really apply to very small lists nonetheless – if you have a little email database, several of these competing goods are greater value.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which allow you to host the very same amounts of email addresses as outlined above, but they restrict the number of e-newsletters which it is possible to send them. For the sake of a comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these programs are similar in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber cheaper, sometimes more expensive. But generally I’d say Aweber is priced about in the center of the e-marketing solution scale.
Of course, pricing Isn’t exactly the Only variable you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you naturally is to avail of its free trial. Email Marketing Reviews