Description of Getresponse Email Marketing Research
Getresponse is primarily an email Advertising program that allows you to: Email Marketing Research
Import and host a mailing list and capture data on it
create newsletters that could be sent to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it is getting more of an’all-purpose’ marketing solution.
In addition to email advertising, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does it provide all the crucial stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down into the key features to learn.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email support and assorted online tutorials / tools.
Sadly, the telephone service has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer these two channels – if telephone support is a deal-breaker for you you might want to consider Aweber, which still supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have not had to use it quite frequently (a fantastic thing) but once I’ve I have discovered it for a small mixed bag (less of a good thing). A number of those live chat service I have received has been excellent, and I have not needed to wait too much time to chat with a broker; the email support .
Some of the feedback I have from our readers will indicate that there do need to be improvements made concerning the caliber of support Getresponse offer. Much like a lot of these kinds of businesses, I anticipate it boils down to who you get daily. Email Marketing Research
Getresponse offers some very comprehensive reporting and analytics options. You get all the basics of course – open speed, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify individuals who didn’t participate with an e-newsletter that you shipped and put them in a section of subscribers which you can then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action in your mails, and time your future mailouts based on this information
’email ROI’: by adding some monitoring code into your post-sales webpage on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user info – you could click on one of your readers and see where they signed up from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales monitoring ) but Getresponse’s reporting tool is definitely one of most fully featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided out of the box seem a bit dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, designs and imagery easily enough with all the controls supplied; and of course there’s nothing to prevent you designing your own HTML email template and importing the code for it.
Furthermore, you will find tons of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, so it’s generally pretty simple to find a good beginning point to get a template and then edit it before you’re happy with the design.
If you are really not pleased with the templates offered by Getresponse, there’s also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t very extensive (only 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements which could be created in this region. Email Marketing Research
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you personally — you can set them up so that instantly after somebody signs up to a mailing list, they get a welcome message from the company; a week after they can get a discount offer for some of your goods or services; three months later they could receive an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the example above, and also action-based messages can be triggered by user actions or information, for example:
subscriptions to particular lists
changes in contact tastes
completed transactions / targets
changes in consumer data
Lately Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a certain link .
This kind of performance goes way beyond what’s traditionally been available from autoresponders, and allows you to create a user travel which may be customised to the nth degree.
For a fast overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available on the pricier programs – the’Guru’ plan and upward. Email Marketing Research
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads if, instead of simply directing people to a (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse provides something very beneficial in this respect that most of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, which could only be displayed 1,000 times a month.
Additionally, and above all, you can’t utilize the landing page A/B testing functionality on the cheapest Getresponse program (whereby the system shows a sample of your users different variations of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they are unquestionably a helpful feature – then it’s definitely worth considering one of the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an additional $15 a month, however quite frustratingly, even though the add-on allows you to display an infinite number of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is what Getresponse want you to do!) .
Getresponse was before its rivals for quite some time using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’mobile preview’ button for a quick snapshot of your email looks like on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone preview around, so you can preview what your email looks like when the screen is employed in either portrait or landscape style. Email Marketing Research
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is the necessity to export information to CSV and back to your email marketing tool as a way to perform mailouts (or the need to export data from your email marketing tool in your CRM to add leads to it).
So when I saw Getresponse recently introducing a brand new CRM attribute into their plans I was intrigued – that could potentially do away with all that info exporting and importing, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it to carry out quite basic jobs: you can create sales pipelines, add contacts to these and monitor activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a specific stage on a revenue pipeline depending on the page of your website they completed a form ;
you can then send them a automated email tailored to that pipeline stage a few days later;
and dependent on the action they took with regard to that email (clicking on a certain link ) you can automatically move them on another stage of the pipeline and invite invite them into a webinar.
It is very clever stuff, and I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front — there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a list of the communication from the contact’s history. There is currently no way of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And oddly, if you click on a contact in a bargain pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects aren’t displayed. To observe this, you have to go from the CRM part of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing so doesn’t display their history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and input the contact details of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the things it can do on the automation aspect is impressive. I am hopeful that this attribute becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the idea of having your email database along with your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very aggressive too compared to established webinar solutions. By way of instance, one of the primary webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan allows you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You might also purchase webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key competitors, especially once you consider you could link it in using a built in CRM tool (more on this in a minute ). Email Marketing Research
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously a very important thing to check at when choosing an email marketing tool.
Not all email advertising providers are that forthright in their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it in their own website:
At GetResponse we’re often asked about the quality of the deliverability speed. Since deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers collectively, nevertheless, we are pleased to say our general deliverability rate now stands at 99%.
Clearly you are going to have to choose the organization’s term for this, but supposing it is true, it’s a good speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of each message in your email analytics – that is something that I haven’t encountered on competing goods’ metrics. A thumbs up for it.
I do need to pull Getresponse up on one thing relating to deliverability nevertheless: to ensure a high deliverability speed, it is advisable to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I have not struck any deliverability difficulties using the cheaper plans, competing products don’t make you invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double opt-in’ process.
If you use use one opt-in process, the individual signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single sampling procedure is that it makes it really easy for users to sign up for your mailing list; it also generally increases conversion rate and therefore the number of readers on your list. A double opt-in procedure is best for verifying that the folks subscribing to your record are using real email addresses and leads to cleaner data and more accurate stats (because open rates etc. are calculated based on a list containing just real email addresses).
The fantastic news is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds pretty fine — but to be honest, I think there’s a great deal of room for improvement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controls are offered by Getresponse to change forms off or on on particular devices or individual pages of your website. In the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I link my Getresponse to a growth-hacking instrument named Sumo (this allows me to change pop-ups off for cellular users, as well as display forms precisely as I’d love to and on the webpages I want). Email Marketing Research
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality just a bit tricky at times).
1 place I think that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of content and transfer them about an e-newsletter, in practice it’s quite user friendly to use and may cause accidental deletion of content, or positioning of it in the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will result in a helpful instrument – it is just that the implementation of it might be rather better.
Additionally, as explained above, the CRM tool could be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is fully operational and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is the fact that it restricts the number of readers it is possible to send to 1000. It would be good if this could be increased a little, as it might help potential users try the tool out in more’real world’ scenarios.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, many additional kinds of strategy to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists transcend 100,000 email addresses: this begins at $1199, using exact pricing based on requirements (if you are considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than most competing platforms. Email Marketing Research
Distinctions of Each Plan
All the Getresponse plans cover the significant basics — key characteristics include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
landing pages – you can simply avail of landing pages that allow split testing and unlimited views if you’re on a’Pro’ program or higher
Webinars – this performance isn’t accessible whatsoever on the’Email’ strategy and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially in case you have a fairly large number of email addresses onto your own database.
For example, if you have a mailing list comprising between 9,000 and 10,000 records which you want to send an infinite number of emails each month to, then you might find that hosting it using Getresponse costs $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your own database but on how many emails you send per month too. If you are happy to limit the amount of mails sent via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The only well-known service that I can think of that comes in considerably more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your list, it might occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less operational offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing providers — notably Mailchimp – provide free accounts for users that have a small number of records (but these don’t supply the entire range of features that you get on a paid plan).
As mentioned before, if you are prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about attributes? Email Marketing Research
Getresponse represents among the more cost-effective ways to host and speak using an email database.
It’s also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any rival product that delivers this’all around’ proposition, and it is what continues to persuade us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, especially where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture forms too, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the service offering.
Overall though I speed Getresponse very tremendously – you get considerable bang for your dollar with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are happy to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in some cases, substantially so) whilst supplying as much, or even more functionality as them.
The reductions you get when paying for a couple of years of service are extremely generous – you’ll be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing characters on its site and providing deliverability statistics for person e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters very readily.
It includes a useful landing page founder – but bear in mind you have to be on a more expensive strategy to get the fully functional version of the.
You are able to try out all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms provided aren’t responsive and you can’t control when and where they are displayed on your site.
CRM performance has to be improved substantially before it can be considered a substitute for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those provided by competing products.
The pricing arrangement is a little confusing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial limits the amount of readers you can send messages into 1000.
The landing page addition doesn’t let you perform A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Research