Primary Capabilities Email Marketing Report
Aweber provides you with the Following key features:
the capacity to import / host an email database
a vast range of templates
a few marketing automation performance
responsive email designs
RSS / blog to-email functionality
phone, email and live chat service
integrations with third party apps Email Marketing Report
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email support and Live chat service is all available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide email and/or live chat support.
Additionally, there’s no hoops to Go through to contact support – relevant phone number and email details can be seen quite easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Advertising, then this type of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing provider.
In terms of The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its own Competitors, Aweber supply one of the largest collections of e-newsletters templates accessible: you will find over 700 available.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not adore all of The designs – some of them seem slightly dated. I would consider them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with just a little bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the option of communicating your own also. Email Marketing Report
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters that get sent out according to a schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, although you can take advantage of this attribute with any material which has an RSS feed.
This functionality is Particularly useful for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters containing their newest posts (or, indeed, a monthly digest of blog posts). Essentially, it means you can power your newsletters from your website – this is a large time-saver.
It’s worth noting that You can not use the normal Aweber template designs for RSS-to-email purposes – you need to choose from a set of templates which are made specifically for this purpose.
On the other hand, you will find quite Some of these to pick from – over most other e-marketing solutions I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something that works fine, but I believe there is definitely some large room for improvement here.
1 thing that you can’t use in Aweber templates that you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for example, your emails are very likely to seem more consistently and display more faithfully across email customers – but merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be great to see a few of the templates freshened up a little, and the addition of some appealing web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your data, you are Given the option to add your subscribers to a particular pair of autoresponders, and tag them. Not all competing goods permit the addition of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you will Need to answer some questions regarding how you collected the data you’re importing. If your list is on the larger side, you can also have to wait until it is reviewed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email marketing options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on user activities: email opens, connect clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user activities — specifically opens and clickthroughs — along with the application of tags to ascertain what should be routed to whom and when (see above).
But I Think this functionality needs to go somewhat further really – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behaviour can activate mailouts.
For instance, at Getresponse, you may use triggers like buy, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is playing a little bit of catch up with its rivals here. Email Marketing Report
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user activities – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it is merely’okay’.
On the other hand it is very Straightforward To install follow up mails based on time period – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders based on user activities and purchases is a bit more complicated compared to key competitors Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or combine automation principles with tagging to make autoresponders act in quite funky ways. . .but if you would like to make use of autoresponders in actually advanced ways, you’re likely going to should look at other goods, particularly Getresponse, which supplies’marketing automation’ functionality that pops up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this time of smartphones and tablets, this definitely is a fantastic feature.
One minor Gripe I have yet regarding the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or comparable. The absence of this operation isn’t a dealbreaker by any means, but it does slow you down a little, particularly if you’re sending a great deal of campaigns every month.
Split testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of every , and sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you create a few different variations of your email (using either different content or subject headers), send them to a sample of your data, and your e-marketing option will roll the best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you were able to create and examine four variants of an email (making Awber’s split testing functionality better than many major competitors; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their sales team that it is coming back during the next few months, but if you think you’re likely to need this operation desperately you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. In addition to being able to monitor key stats such as open rate, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / information, including
that the growth of lists over the years
an overview of sign up approaches
where people are opening your email (i.e., geographical location)
the background of an individual’s action – you can see past opens and clicks etc. at a per-subscriber level
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or even Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both offer better reporting interfaces.
Together with the latter two goods you Appear to have the ability to get more of an overview of information in 1 spot, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp present all the reporting information on one dashboard (which you can then use to drill down to specifics). Email Marketing Report
A Great feature of Aweber is that the Flexibility it gives you about how you need to handle the opt-in procedure.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; dual opt-in is if they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is good to see Aweber being flexible in this respect – not all of competing solutions provide their clients with this selection.
Aweber Offers a decent selection of integrations with different solutions. There are over 400 integrations available which allow you to join Aweber to various kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so forth.
Some of them involve dedicated widgets; others involve including a snippet of code into a site; others involve a sync tool such as Zapier.
It’s rare that Aweber will plug to other applications quite as easily as Mailchimp (which seems to be the default option’standard’ email marketing choice for a great deal of programs ), but you should not have too much trouble getting Aweber to operate with a wide range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty straightforward. You may produce sections not only based on the contents of any field in your database, but also on user action too – emails opened, web pages visited, links clicked, products purchased and in the future. It is all very flexible and simple to use.
It is a bit tricky however To work out how to reach the screen where you make the sections – you basically have to go to some’manage subscribers’ section, search for some subscribers and then save the search as a segment.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at the same time, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For example, say you’re a dealership having a mailing list containing a field called’car model.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to those three sections in 1 go.
In an ideal world you would only be Able to choose the relevant segments and deliver the message to those 3 groups. With Aweber though – this is not possible. You would have to either send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude certain segments from the broadcast; therefore finally it’s a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far greater way.
Overall I’d say Aweber is a Solid email marketing tool.
It is not the best product of its Kind accessible, but it’s reasonably priced, easy to use and comprises many of the key features you’d expect from an email marketing alternative.
The main aspects of the product That would nudge me Aweber’s direction are its ease-of-use and thorough support. The latter may be especially important for some potential users, especially those starting out in e-marketing with no truckload of specialized abilities (you likely won’t get stuck, but if you do, you can speak with an actual person being on an actual phone line about your issue ).
In Addition, It’s not too Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but if you have not made your mind up on if this is actually the e-marketing solution for you, here is a simple breakdown of the key advantages and disadvantages of using it: Email Marketing Report
Disadvantages of using Aweber
Split testing is presently disabled.
There are cheaper options out there that offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude multiple sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some key competing products and according to Aweber’s Stevie awards for client support, should be high.
It is reasonably priced – whilst not the most expensive product of its kind on the market, it is cheaper than many comparable options.
It enables you to choose whether to subscribe people to your list on a single or double opt-in basis.
It’s good import functionality, with the choice to import a wide range of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party tools and programs.
It includes an extremely large assortment of templates – more than its key competitors.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting information is relatively easy and you may use both field contents and consumer action (email opens, hyperlinks clicked etc.) to create your segments.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You’ll have to call Aweber for a quotation.
A 14% discount is available In case you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Structure that prospective users might like is that all attributes are available on all plans – unlike any competing goods you don’t need to be on more expensive plans to unlock certain functionality.
Nevertheless, The performance on Aweber – as we will see below – isn’t necessarily as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the same price as Mailchimp
slightly more costly than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is more basic nonetheless ).
It is worth noting that the above Comparisons don’t really apply to very small lists nonetheless – if you’ve got a little email database, a number of the competing goods are better value.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses as outlined previously, but they restrict the amount of e-newsletters which you can send them. For the interest of a comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these plans are similar in terms of send volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber cheaper, occasionally more expensive. But generally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Of course, pricing is not exactly the Only factor you should base your decision on. . .the more important thing to work out is what bang you get for your buck.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you naturally is to avail of its free trial. Email Marketing Report