Description of Getresponse Email Marketing Ratings
Getresponse is primarily an email Advertising program that allows you to: Email Marketing Ratings
Import and host a mailing list and also capture data onto it
generate newsletters that could be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does it provide all of the crucial stuff you’d expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down into the crucial qualities to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email support and various online tutorials / tools.
Regrettably, the phone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer these two channels – if phone support is a deal-breaker for you then you may want to contemplate Aweber, which still provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I have not had to use it quite often (a good thing) but when I have I have discovered it to be a bit of a mixed bag (less of a good thing). Some of the live chat service I have received has been outstanding, and I haven’t had to wait too long to talk to an agent; the email support .
Some of the feedback I’ve got from our readers will suggest that there do need to be improvements made in terms of the caliber of support Getresponse offer. As with a number of these kinds of businesses, I expect it boils down to that you get on the day. Email Marketing Ratings
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot individuals who didn’t engage with an e-newsletter that you shipped and put them in a section of readers which you can then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action in your emails, and period your future mailouts according to this information
’email ROI’: by incorporating some tracking code into your post-sales page on your website, you can discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user information – you could click one of your readers and see in which they signed up from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates provided from the box look somewhat dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough with all the controls provided; and naturally there is nothing to stop you simply designing your own HTML email template and importing the code for this.
Furthermore, there are a lot of templates to choose from — over 500 — and they are presented in easy-to-understand categories, so it is generally pretty straightforward to locate a good starting point to get a template and edit it until you’re happy with the plan.
If you are really not pleased with the templates provided by Getresponse, there’s also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options are not so extensive (only 11 templates are supplied – well short of the 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements that could be created in this region. Email Marketing Ratings
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you — you can put them up so that immediately after someone signs up to a mailing list, they receive a welcome message in the company; a week after they can receive a discount offer for some of your goods or services; three weeks later they could obtain an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the example above, and action-based messages may be triggered by user actions or information, for example:
contributors to particular lists
changes connected preferences
finished transactions / goals
changes in user information
Lately Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a certain link etc..
This type of functionality goes way beyond what has traditionally been on offer from autoresponders, and lets you make a user travel which may be customised to the nth level.
To get a fast overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available to the pricier plans – the’Pro’ program and up. Email Marketing Ratings
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads in the event, instead of simply directing people to some (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse offers something very beneficial in this regard that most of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, which could simply be displayed 1,000 times per month.
Also, and very importantly, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the system indicates a sample of your users different versions of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they’re unquestionably a useful feature – then it is definitely worth looking at one of the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on for an extra $15 a month, but quite frustratingly, even though the add-on allows you to display an unlimited amount of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I’d just go for one of the more expensive plans (which I guess is what Getresponse would like you to do) .
Getresponse was ahead of its rivals for quite some time with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a reactive record of your e-newsletter – you simply hit a’mobile preview’ button to get an instant snapshot of your email resembles on a smartphone (see picture right).
Not just this but you can’flip’ the smartphone trailer around, so that you can preview what your own email looks like when the screen is used in either portrait or landscape style. Email Marketing Ratings
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is that the necessity to export data to CSV and back to your email marketing instrument as a way to do mailouts (or the need to export data from the email marketing tool in your CRM to add leads to it).
When I saw Getresponse recently introducing a brand new CRM attribute into their plans I was intrigued – that could possibly eliminate all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it to perform quite basic tasks: you could create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how to use this functionality is as follows:
It is possible to add a contact to a particular stage on a sales pipeline based on the page of your website that they finished a form ;
you could then send a automated email tailored to that pipeline period a couple of days afterwards;
and based on the actions they took in regards to this email (clicking on a certain link etc) you could automatically move them on another phase of the pipeline and invite invite them into a webinar.
It is very clever stuff, and that I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a record of the communication from the contact’s history. There’s now no way of doing so with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And oddly, if you click on a contact in a deal pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you’ve sent to your leads are not displayed. To see this, you need to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a deal directly to a pipeline and then input the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the stuff it can perform on the automation side is impressive. I am optimistic that this attribute becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation tactic, the notion of having your email database along with your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very competitive too compared to established webinar solutions. For example, among the primary webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might also buy webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you will need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key rivals, especially once you consider you could link it in with a built in CRM tool (more about this in a minute ). Email Marketing Ratings
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always a very important thing to look at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability rates; but Getresponse seems pretty open about this, with this to say about it on their own website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers jointly, nevertheless, we’re proud to say our overall deliverability rate currently stands at 99%.
Obviously you are going to have to take the company’s word for this, but assuming it’s true, it is a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of each message in your email analytics – that is something that I have not struck on rival products’ metrics. A thumbs up for this.
I do have to pull Getresponse up on something relating to deliverability however: to guarantee a high deliverability speed, it’s a good idea to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I’ve not encountered any deliverability problems utilizing the less costly plans, competing products do not make you invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or a’double opt-in’ process.
If you utilize one opt-in procedure, the individual registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the person registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one opt-in process is that it makes it very easy for users to subscribe to a mailing list; it also generally increases conversion rate and so the number of subscribers on your list. A double opt-in procedure is best for verifying that the people subscribing to your list are using real email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated according to a list containing just real email addresses).
The fantastic news is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds pretty fine — but to tell the truth, I think there’s a lot of room for improvement with respect to Getresponse form templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to switch forms on or off on particular devices or individual pages of your website. In the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I link my Getresponse to some growth-hacking instrument called Sumo (this enables me to switch pop-ups off for cellular users, as well as display forms exactly as I’d love to and on the pages I want). Email Marketing Ratings
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain performance a little bit tricky at times).
1 place I feel that might be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of articles and move them around an e-newsletter, in practice it is quite clunky to use and can cause accidental deletion of content, or positioning of it in the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will make for a useful tool – it is just that the execution of it might be somewhat better.
Additionally, as explained above, the CRM instrument could be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day free trial that Getresponse supplies is fully operational and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the number of subscribers it is possible to send to 1000. It would be useful if that could be raised a little, as it might help potential users try the tool out in more’real world’ scenarios.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, several additional types of plan to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists exceed 100,000 email addresses: that starts at $1199, with accurate pricing based on requirements (if you are interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than many competing platforms. Email Marketing Ratings
Distinctions of Every Plan
All the Getresponse plans cover the important basics — key characteristics include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
Landing pages – you can simply avail of landing pages which allow split testing and boundless views if you’re on a’Guru’ plan or greater
Webinars – this performance is not accessible whatsoever on the’Email’ plan and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you have a reasonably high number of email addresses onto your database.
For example, if you have a mailing list containing between 9,000 and 10,000 documents that you want to send an infinite number of mails per month to, you’ll find that hosting it with Getresponse prices $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses in your own database but on how many emails you send per month too. If you’re happy to set a limit on the amount of mails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service I could think of that comes from considerably cheaper is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi provides a slightly cheaper, if less operational offering for $12 per month.
Two final things to be aware of about the pricing :
Some competing providers — notably Mailchimp – offer free accounts for users that have a few documents (but these do not supply the entire assortment of features that you get on a paid plan).
As mentioned earlier, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about features? Email Marketing Ratings
Getresponse represents one of the more cost-effective tactics to host and communicate with an email .
It’s also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any competing product that delivers this’all round’ proposition, and it is what proceeds to persuade us to utilize it for Style Factory’s email marketing.
Some improvements to Getresponse do need to be made however, particularly where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements can be made into the data capture types too, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the support offering.
Overall though I speed Getresponse very tremendously – you receive substantial bang for your dollar with this product.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some situations, significantly so) whilst offering just as much, if not more functionality as them.
The reductions you get when paying for a couple of decades of support are extremely generous – you’ll be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not offered by any similar products.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing characters on its site and providing deliverability statistics for person e-newsletters that you send.
It offers a very flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really readily.
It comes with a helpful landing page founder – but keep in mind you need to be on a more expensive strategy to get the fully functional version of the.
You can test all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms supplied aren’t responsive and you can not control when and in which they are displayed on your site.
CRM performance has to be improved substantially before it could be thought of as a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those provided by competing goods.
The pricing arrangement is a little perplexing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial restricts the amount of readers you’ll be able to send messages to to 1000.
The landing page addition doesn’t let you execute A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Email Marketing Ratings