Description of Getresponse Email Marketing Providers
Getresponse is primarily an email Advertising program that allows you to: Email Marketing Providers
Import and host a mailing list and also catch data onto it
generate newsletters that can be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it is getting more of an’all-in-one’ marketing solution.
Besides email marketing, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does this provide all of the key stuff you’d expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down to the key features to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email support and assorted online tutorials / tools.
Regrettably, the telephone service has been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer these two channels – if telephone service is a deal-breaker for you then you might want to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the quality of Getresponse service, I have never needed to use it very frequently (a good thing) but when I have I have discovered it for a bit of a mixed bag (less of a good thing). A number of the live chat service I’ve received was outstanding, and I have not had to wait too long to chat with a broker; the email service .
Some of the feedback I’ve got from our readers will indicate that there do need to be improvements made concerning the caliber of support Getresponse offer. Much like a lot of these kinds of businesses, I expect it often boils down to that you get daily. Email Marketing Providers
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so forth – but also to that you will find some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to spot people who did not engage with an e-newsletter you shipped and put them in a section of readers which you may then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it on your mails, and time your prospective mailouts according to this information
’email ROI’: by adding some tracking code to your post-sales page on your website, you can find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user information – you can click one of your readers and see in which they signed from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales tracking) however Getresponse’s reporting tool is decidedly one of most fully featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided out of the box seem a bit dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough using the controls provided; and naturally there’s nothing to stop you simply designing your HTML email template and importing the code for it.
Additionally, you will find a lot of templates to choose from — around 500 — and they are presented in easy-to-understand categories, therefore it’s generally pretty straightforward to locate a good starting point to get a template and edit it until you are delighted with the plan.
If you are really not pleased with the templates offered by Getresponse, there is also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options aren’t so extensive (only 11 templates are provided – well short of the 700+ available for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements that could be made in this region. Email Marketing Providers
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you personally — you can set them up so that instantly after someone signals up to a mailing list, they receive a welcome message from your company; a week after they can get a discount deal for a number of your products or services; 3 weeks later they could obtain an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles like the example above, and also action-based messages can be triggered by user actions or information, such as:
subscriptions to certain lists
changes connected preferences
completed transactions / targets
changes in user data
Lately Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a certain link etc..
This kind of performance goes way beyond what has traditionally been on offer from autoresponders, and allows you to create a user travel that may be customised to the nth level.
For a quick overview I’d suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available on the pricier plans – the’Pro’ program and up. Email Marketing Providers
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads in the event, rather than simply directing individuals to some (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse offers something very useful in this respect that the majority of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce one landing page, which could simply be displayed 1,000 times per month.
Additionally, and very importantly, you can’t use the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the system indicates a sample of your customers different versions of your landing page, calculates conversion rates, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – and they’re certainly a useful attribute – then it’s definitely worth considering one of the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on for an extra $15 a month, however quite frustratingly, although the add-on allows you to display an infinite number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the more expensive programs (which I guess is exactly what Getresponse would like one to do!) .
Getresponse was ahead of its rivals for quite a while with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’cellphone preview’ button to get an instant snapshot of what your email looks like on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone trailer around, so you can preview what your own email looks like when the screen is employed in either portrait or landscape mode. Email Marketing Providers
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is the need to export data to CSV and back to your email marketing tool in order to do mailouts (or the necessity to export info from the email marketing tool into your CRM to include prospects to it).
When I watched Getresponse lately introducing a new CRM attribute into their plans I was intrigued – this could potentially eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it in order to carry out rather basic tasks: you could create sales pipelines, add contacts to these and monitor activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this functionality is as follows:
You can add a contact to a particular point on a sales pipeline based on the page of your site they finished a form ;
you could then send a automated email tailored to that pipeline stage a couple of days later;
and based on the actions they took with regard to that email (clicking on a certain link ) you can automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front — there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a record of this communication from the contact’s history. There’s now no method of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And oddly, when you click on a contact in a bargain pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications which you have sent to your leads are not displayed. To observe this, you have to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to add a bargain right to a pipeline and input the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new feature and the things it can do on the automation aspect is impressive. I’m optimistic that this attribute gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the idea of getting your email database and your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very aggressive also compared to based webinar solutions. By way of example, among the leading webinar services, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might even buy webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key rivals, especially when you believe that you can link it in using a built-in CRM tool (more on this in a moment). Email Marketing Providers
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously a very important point to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we are often asked about the quality of our deliverability speed. Because deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients jointly, nevertheless, we’re proud to say our general deliverability rate now stands at 99%.
Obviously you’re going to need to choose the organization’s word for this, but supposing it’s true, it is a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of each message on your email analytics – this is something I have not encountered on competing goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on one thing concerning deliverability however: to ensure a high deliverability rate, it’s advisable to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I have not encountered any deliverability difficulties using the cheaper plans, competing products don’t force you to invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you utilize one opt-in process, the person signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the individual registering to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it very easy for users to subscribe to your mailing list; it also generally increases conversion speed and therefore the amount of readers on your record. A dual opt-in procedure is best for verifying the folks subscribing to a record are using actual email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. are calculated based on a list containing just real email addresses).
Now, the fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing products. So a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds quite good — but to be honest, I think there’s a lot of room for advancement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being viewed on).
Furthermore, no controls are offered by Getresponse to switch forms on or off on particular devices or pages of your website. In the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I link my Getresponse into some growth-hacking tool called Sumo (that enables me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d love to and onto the webpages I need ). Email Marketing Providers
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain performance a bit tricky at times).
1 area I feel that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of articles and transfer them about an e-newsletter, in practice it is quite user friendly to use and may lead to accidental deletion of material, or positioning of it at the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does make for a helpful tool – it’s just that the execution of it might be somewhat better.
Additionally, as explained above, the CRM instrument could be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is completely operational and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity that I do not use” scenario.
The only down side to this free trial is the fact that it restricts the amount of readers it is possible to send to 1000. It would be good if this could be increased a little, as it would help prospective users try the tool out in more’real-world’ scenarios.
There are three chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, several additional types of plan to choose from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists transcend 100,000 email addresses: that starts at $1199, with accurate pricing based on prerequisites (if you are interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than many competing platforms. Email Marketing Providers
Distinctions of Every Strategy
Each of the Getresponse plans cover the important fundamentals — key features include:
The ability to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ programs up
landing pages – you can only avail of all landing pages which enable split testing and unlimited views if you are on a’Guru’ program or higher
Webinars – this performance is not available at all around the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially in case you’ve got a fairly high number of email addresses on your own database.
By way of instance, if you have a mailing list comprising between 9,000 and 10,000 documents which you want to send an unlimited number of emails each month to, then you might discover that hosting it using Getresponse prices $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses on your database however on how many emails you send per month also. If you’re delighted to limit the amount of mails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The only well-known service I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your list, it might occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less functional offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — especially Mailchimp – provide free account for users with a small number of documents (but these do not offer the entire assortment of features that you get on a paid plan).
As mentioned earlier, if you’re prepared to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Email Marketing Providers
Getresponse represents one of the more cost-effective ways to host and speak using an email database.
It is also one of the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any rival product that delivers this’all round’ proposition, and it’s what continues to convince us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do have to be made however, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements can be made into the data capture types also, particularly for users wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the service offering.
All in all though I speed Getresponse very tremendously – you receive substantial bang for your dollar with this item.
Listed below are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you’re pleased to utilize an’Email’ plan, Getresponse is cheaper than many of its key competitors (in some cases, significantly so) whilst supplying just as much, if not more functionality as them.
The discounts you receive when paying for a couple of years of service are extremely generous – you will be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its reporting and thorough split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its own site and providing deliverability data for individual e-newsletters that you send.
It provides a very flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters really readily.
It comes with a useful landing page founder – but keep in mind you have to be on a more expensive strategy to get the fully functional version of the.
You can test all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can not control when and in which they’re displayed on your site.
CRM functionality needs to be improved substantially before it can be thought of as a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those supplied by competing goods.
The pricing structure is a bit confusing, with users having to cover something of a superior to access the landing page creator tool.
The free trial limits the number of readers you can send messages into 1000.
The landing page addition doesn’t let you perform A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Providers