Primary Features Email Marketing Providers
Aweber provides you with all the Following key features:
the capacity to import / host an email database
a vast range of templates
a few marketing automation performance
responsive email layouts
RSS / blog to-email performance
telephone, email and live chat service
integrations with third-party apps Email Marketing Providers
Aweber’s support is one of The stand-out features of the goods.
Phone support, email service and Live chat support is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide live or email chat support.
Additionally, there’s no hoops to Go through to contact support – relevant phone number and email details can be viewed very easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a novice to email Advertising, then this sort of easy accessibility to good-quality support is a strong argument in favour of using Aweber as your e mail marketing supplier.
In terms of The access to support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its Competitors, Aweber supply one of the biggest sets of e-newsletters templates available: you will find more than 700 available.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not adore all of The designs – some of them look slightly dated. I’d consider them to be slightly better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that using a little bit of tweaking you should be able to obtain a proper one for the e-newsletters. There is, of course, always the option of communicating your own too. Email Marketing Providers
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters which get sent out according to your schedule that you define. In Aweber, this can be called’Blog broadcasts’, although technically you can use this feature with any material which has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters containing their newest articles (or, indeed, a monthly digest of blog posts). Essentially, it means you can force your newsletters from your site – this can be a large time-saver.
It is worth noting that You can not use the normal Aweber template designs for RSS-to-email functions – you need to pick from a set of templates which are made specifically for this purpose.
On the other hand, there are quite Some of these to pick from – more than most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something that works fine, but I think there is definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates which you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for example, your emails are very likely to appear more consistently and exhibit more faithfully across email clients – however merely using web safe fonts can make templates look a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it’d be nice to find some of the templates freshened up a little, and the addition of some attractive web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your data, you’re Given the choice to add your subscribers to a certain pair of autoresponders, and label them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you will Need to answer some questions regarding how you collected the information you are importing. If your listing is on the bigger side, you may also need to wait until it’s assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally look for a flowchart where emails are sent based on consumer activities: email opens, link clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature which to a degree provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user activities — namely opens and clickthroughs — and the program of tags to ascertain what needs to be routed to whom and when (see previously ).
But I Think this functionality should go somewhat further actually – tools such as Getresponse and Mailchimp provide considerably more flexibility when it comes to which types of user behaviour can trigger mailouts.
By way of example, in Getresponse, you can use triggers such as buy, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is definitely playing a little bit of catch up with its competitors here. Email Marketing Providers
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user activities – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s just’alright’.
On the plus side It’s very Straightforward To set up follow up mails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social websites’ email a week later is extremely easy. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders based on user activities and buys is a little more complicated compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘targets’ or unite automation principles with tagging to create autoresponders behave in very funky ways. . .but if you would like to make use of autoresponders in actually advanced ways, you’re likely going to should look at other goods, especially Getresponse, which provides’advertising automation’ functionality that pops up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this time of smartphones and tablets, this can be a fantastic feature.
1 minor Gripe I have yet regarding the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on telephone’ button or similar. The absence of the functionality isn’t a dealbreaker by any means, but it does slow you down a bit, especially if you’re sending a lot of campaigns every month.
Divide testing (also known as A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the performance of each, and sending the’best’ variant to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a couple of distinct variations of your email (using either different content or theme headers), send them into a sample of your data, and your e-marketing option will roll the very best performing version automatically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you could create and test four variants of an email (making Awber’s split testing functionality better than most major competitors; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely unavailable in Aweber – I have been assured by their own sales staff that it’s coming back over the upcoming few months, but if you think you’re likely to want this functionality desperately you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor key stats like open rate, clickthroughs and bounces, you can also look at a lot of additional Helpful analytics / advice, such as
that the growth of lists over time
an overview of sign up methods
where individuals are opening your email (i.e., geographical location)
the history of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber degree
And more besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two products you Appear to be able to get more of an summary of information in one spot, particularly when considering the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp current most of their reporting information onto one dashboard (which you can then use to drill down to specifics). Email Marketing Providers
A Great feature of Aweber is the Flexibility it gives you about how you want to deal with the opt-in process.
You Can Opt to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is dispersed instantly after finishing a form; double opt-in is when they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s good to see Aweber being flexible in this respect – not all of competing solutions provide their clients with this choice.
Aweber Offers a decent selection of integrations with different solutions. You will find over 400 integrations available which allow you to connect Aweber to various kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so on.
Some of these involve dedicated widgets; others demand adding a snippet of code into a website; others involve a sync tool like Zapier.
It is uncommon that Aweber will plug into other software quite as easily as Mailchimp (which appears to be the default’standard’ email advertising choice for a great deal of apps), but you should not have too much difficulty getting Aweber to operate with a wide range of other SaaS (software as a service) programs.
Segmenting data in Aweber is Fairly simple. You may produce segments not only depending on the contents of any field in your database, but also on consumer action too – emails opened, web pages visited, links clicked, products purchased and so on. It’s all very flexible and simple to use.
It is a bit tricky however To work out how to get to the screen where you make the sections – you basically have to visit some’manage subscribers’ section, search for some subscribers and then save the search for a section.
To be honest, some solutions (such As Getresponse) use a similar approach to section creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber does not let You broadcast mails to multiple segments at once, however. This will cause problems for some users who have a need to’pick and mix’ sections in mailouts on a normal basis.
For instance, say you’re a car dealer with a mailing list containing a field known as’car model.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to those three segments in 1 go.
In an Perfect world you’d only be Able to choose the relevant segments and deliver the message to all those three groups. With Aweber though – that is not possible. You’d have to send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude certain segments from the broadcast; therefore finally it’s a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far better manner.
Overall I’d say Aweber is a Strong email marketing instrument.
It is not exactly the best product of its own Kind available, but it is reasonably priced, easy to use and contains many of the key features you’d expect from an email marketing alternative.
The primary Facets of the product That would nudge me Aweber’s direction are its own ease-of-use and comprehensive support. The latter may be particularly critical for some potential users, particularly those starting out in e-marketing without a truckload of technical skills (you likely won’t have stuck, but if you do, you can speak with a real human being on a real phone line about your problem).
Additionally, it’s not too Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but if you have not made up your mind on whether this is actually the e-marketing alternative for you, here is a simple breakdown of the important advantages and disadvantages of utilizing it: Email Marketing Providers
Disadvantages of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market which offer considerably more features in the marketing automation section – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are poor and they can not be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some essential competing products and according to Aweber’s Stevie awards for client service, should be high.
It is reasonably priced – whilst not the cheapest product of its kind out there, it is cheaper than many similar solutions.
It lets you choose whether to subscribe people to your listing on a single or double click basis.
It has good import functionality, together with the option to import a broad assortment of file types and also insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a fantastic assortment of third party tools and apps.
It comes with an extremely large assortment of templates – over its key competitors.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting information is relatively easy and you may use both field contents and user activity (email opens, links clicked etc.) to make your segments.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You will need to call Aweber for a quotation.
A 14% reduction is available In case you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Construction that prospective users may enjoy is that all of attributes are available on all plans – unlike any competing goods you do not have to be on more expensive plans to unlock specific performance.
That said, The functionality on Aweber – as we will see below – isn’t always as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the same cost as Mailchimp
marginally more costly than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the above Comparisons don’t actually apply to very little lists however – if you’ve got a small email database, a number of the competing products are better value.
For example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it is going to cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses outlined above, but they restrict the number of e-newsletters which it is possible to send them. For the interest of a comparison, I’ve referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these plans are comparable in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing is not exactly the Only variable you need to base your choice on. . .the more important thing to work out is exactly what bang you get for your buck.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is for you naturally is to avail of its free trial. Email Marketing Providers