Description of Getresponse Email Marketing Products
Getresponse is primarily an email Advertising app Which Allows you to: Email Marketing Products
Import and host a mailing list and catch data on it
generate newsletters which could be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it is getting more of an’all-purpose’ marketing alternative.
Besides email marketing, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive out there.
Not only does this provide all the key stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down into the crucial features to find out.
Up until quite recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email service and various online tutorials / tools.
Regrettably, the phone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer you both of these channels – if telephone support is a deal-breaker for you then you might wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I’ve not had to use it very frequently (a good thing) but once I have I have found it to be a small mixed bag (less of a good thing). Some of the live chat support I’ve received has been outstanding, and I have not had to wait too much time to chat with a broker; the email support less so.
Some of the feedback I’ve got from our readers does indicate that there do need to be improvements made concerning the caliber of service Getresponse offer. Much like a number of these kinds of businesses, I expect it boils down to who you get daily. Email Marketing Products
Getresponse offers some very comprehensive analytics and reporting options. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so forth – but also to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t participate with an e-newsletter that you shipped and set them in a segment of readers that you can then email again with a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it in your emails, and period your future mailouts according to this info
’email ROI’: by incorporating some tracking code into your post-sales page on your site, you can find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user info – you can click one of your readers and see in which they signed up from, where they’re located and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales tracking) however Getresponse’s reporting application is decidedly one of most featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied from the box seem a bit dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, designs and vision easily enough with all the controls provided; and of course there is nothing to prevent you simply designing your own HTML email template and importing the code for it.
Furthermore, there are a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, so it’s generally pretty straightforward to find a good beginning point to get a template and edit it before you’re happy with the design.
If you are really unhappy with the templates provided by Getresponse, there’s also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options are not very extensive (just 11 templates are provided – well short of their 700+ available for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements that could be created in this region. Email Marketing Products
Autoresponders are e-newsletters which are sent to your readers at intervals depending on you personally — you can set them up so that immediately after somebody signals up to a mailing list, they get a welcome message from your company; a week later they can get a discount offer for some of your products or services; 3 months after they could receive an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the illustration above, and action-based messages may be triggered by user actions or advice, such as:
subscriptions to particular lists
changes in contact preferences
completed trades / goals
changes in user information
Lately Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific offer, clicks on a specific link .
This type of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create an individual journey which may be customised to the nth level.
To get a quick overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available to the pricier programs – the’Guru’ plan and up. Email Marketing Products
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads if, instead of simply directing people to some (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse offers something quite useful in this respect that most of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, which could simply be displayed 1,000 times per month.
Also, and very importantly, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the machine shows a sample of your customers different versions of your landing page, calculates conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – plus they are certainly a helpful attribute – then it is definitely worth considering among the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on for an extra $15 a month, but quite frustratingly, although the add-on permits you to display an unlimited number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Accordingly, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for one of the pricier programs (which I guess is what Getresponse would like you to do!) .
Getresponse was ahead of its rivals for quite a while using its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit a’cellphone preview’ button for an instant snapshot of what your email looks like on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone trailer around, so that you can preview what your own email looks like when the display is employed in either portrait or landscape mode. Email Marketing Products
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is that the need to export data to CSV and back into your email marketing instrument as a way to perform mailouts (or the necessity to export info from the email marketing tool into your CRM to add prospects to it).
When I watched Getresponse recently introducing a new CRM attribute into their plans I had been intrigued – that could possibly do away with all that data exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you could only use it to perform quite basic tasks: you can create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how to use this functionality is as follows:
It is possible to add a contact to a specific stage on a sales pipeline based on the page of your website they finished a form ;
you can then send a automated email tailored to that pipeline stage a few days afterwards;
and based on the actions they took in regards to this email (clicking on a certain link etc) you could automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front — there are some big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a record of this communication from the contact’s history. There’s currently no way of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And strangely, if you click a contact within a bargain pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you have delivered to your prospects are not displayed. To see this, you have to go from the CRM section of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing this does not display their deal history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is tough. You have to add contacts to a list , then go to the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to add a bargain right to a pipeline and input the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the things it can perform on the automation aspect is impressive. I am hopeful that this feature becomes developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the notion of having your email database along with your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very aggressive also by comparison to established webinar solutions. By way of example, among the leading webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can actually do exactly the same (plus a whole lot more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can even purchase webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key competitors, especially when you believe you could connect it in using a built in CRM tool (more on this in a moment). Email Marketing Products
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always an important thing to check at when selecting an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it on their site:
At GetResponse we are frequently asked about the quality of our deliverability rate. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers jointly, however, we are proud to say our general deliverability rate currently stands at 99%.
Obviously you are going to have to take the organization’s term for this, but supposing it’s accurate, it is a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse really gives you the deliverability rate of each message on your email analytics – that is something I haven’t struck on rival products’ metrics. A thumbs up for it.
I do have to pull Getresponse up on one thing relating to deliverability however: to ensure a high deliverability speed, it is a good idea to use a system named DKIM email authentication. You can use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I have not encountered any deliverability problems using the less costly plans, competing products don’t force you to invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in procedure, the person signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one sampling procedure is that it makes it very simple for users to sign up for your mailing list; additionally, it generally increases conversion rate and therefore the number of readers on your record. A double opt-in process is best for verifying that the people subscribing to a record are using actual email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. are calculated based on a list containing just real email addresses).
The good news here is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds quite fine — but to be honest, I think there’s a great deal of room for improvement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controls are provided by Getresponse to change forms on or off on particular devices or pages of your website. At the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I link my Getresponse to some growth-hacking instrument called Sumo (that allows me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d like to and onto the webpages I need ). Email Marketing Products
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain functionality a little bit tricky at times).
1 area I think that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of content and move them about an e-newsletter, in practice it’s fairly clunky to use and can lead to accidental deletion of material, or positioning of it in the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will make for a helpful instrument – it’s only that the implementation of it could be somewhat better.
Additionally, as explained above, the CRM tool might be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial that Getresponse provides is fully functional and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity I don’t use” scenario.
The only down side to the free trial is that it restricts the number of readers it is possible to send to 1000. It would be useful if this could be increased a little, as it would help prospective users try the tool out in more’real world’ scenarios.
There are three main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional types of strategy to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists exceed 100,000 email addresses: that begins at $1199, using exact pricing depending on prerequisites (if you’re interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Email Marketing Products
Distinctions of Each Strategy
All the Getresponse plans cover the important basics — key characteristics include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ programs up
Landing pages – you can simply avail of landing pages which allow split testing and boundless views if you’re on a’Guru’ plan or greater
Webinars – that functionality isn’t accessible whatsoever on the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, particularly in case you’ve got a fairly large number of email addresses onto your own database.
For instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 records which you want to send an unlimited number of mails per month to, you might find that hosting it with Getresponse costs $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your database but on the number of emails you send per month also. If you’re delighted to limit the number of emails sent via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The only well-known service that I could think of that comes in significantly cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your listing, it may occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if less functional offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing providers — especially Mailchimp – provide completely free accounts for users that have a few documents (but these don’t supply the full assortment of features that you get on a paid program ).
As stated before, if you’re ready to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about features? Email Marketing Products
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It is also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any competing product that offers this’all around’ proposal, and it’s what continues to convince us to use it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, particularly where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements can be made into the data capture types also, especially for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made into the service offering.
Overall though I rate Getresponse very highly – you get substantial bang for your buck with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re pleased to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain cases, substantially so) whilst offering as much, if not more functionality as them.
The reductions you get when paying upfront for a couple of decades of support are very generous – you will be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its reporting and thorough split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing figures on its site and supplying deliverability statistics for individual e-newsletters you send.
It provides a very flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters very readily.
It includes a useful landing page founder – but keep in mind that you need to be on a more expensive plan to get the fully functional version of the.
You can try out all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can not control when and where they’re displayed on your website.
CRM performance has to be improved considerably before it could be thought of as a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing products.
The pricing arrangement is a little perplexing, with users having to cover something of a superior to access the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages into 1000.
The landing page addition does not allow you to perform A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Email Marketing Products