Description of Getresponse Email Marketing Pro
Getresponse is primarily an email marketing program that allows you to: Email Marketing Pro
Import and host a mailing list and also capture data on it
generate newsletters that can be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it’s getting more of an’all-in-one’ marketing alternative.
Besides email marketing, it now also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does it provide all of the key stuff you’d expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down into the key features to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email support and assorted online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer these two channels – if telephone support is a deal-breaker for you then you might want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I’ve never needed to use it quite often (a good thing) but once I’ve I have found it to be a small mixed bag (less of a fantastic thing). Some of those live chat service I’ve received was excellent, and I have not had to wait too much time to chat with a broker; the email service .
Some of the feedback I’ve got from our readers will indicate that there do have to be improvements made in terms of the quality of support Getresponse offer. As with a number of these kinds of businesses, I anticipate it often boils down to who you get daily. Email Marketing Pro
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of track – open rate, click-through, unsubscribe rates and so on – but also to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot people who did not participate with an e-newsletter you sent and set them in a segment of readers which you can then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action on your emails, and time your future mailouts based on this info
’email ROI’: by adding some monitoring code to your post-sales webpage on your site, you can find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user information – you can click one of your subscribers and see in which they signed up from, where they are found and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales tracking) but Getresponse’s reporting tool is decidedly one of most fully featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied out of the box look a bit dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough using the controls supplied; and naturally there is nothing to prevent you designing your HTML email template and minding the code for this.
Additionally, you will find tons of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, so it’s generally pretty simple to locate a good beginning point to get a template and then edit it until you are delighted with the plan.
If you are really unhappy with the templates offered by Getresponse, there’s also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options are not very extensive (just 11 templates are provided – well short of the 700+ available for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements that could be created in this area. Email Marketing Pro
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you — you can set them up so that instantly after someone signs up to your mailing list, they receive a welcome message from the company; a week after they could receive a discount deal for some of your goods or services; three weeks after they could receive an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the illustration above, and also action-based messages can be triggered by user actions or information, such as:
subscriptions to particular lists
changes in contact tastes
completed transactions / targets
changes in consumer information
Lately Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific offer, clicks on a specific link .
This type of functionality goes far beyond what has traditionally been available from autoresponders, and lets you make a user travel which can be customised to the nth degree.
For a fast overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available to the pricier programs – the’Guru’ plan and up. Email Marketing Pro
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads if, rather than simply directing individuals to a (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse offers something very useful in this respect that the majority of its competitors do not: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, which could only be displayed 1,000 times per month.
Also, and above all, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse plan (where the machine shows a sample of your customers different versions of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they’re unquestionably a helpful attribute – then it’s definitely worth considering one of the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an extra $15 per month, however very frustratingly, even though the add-on permits you to display an infinite number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the more expensive plans (which I guess is what Getresponse would like one to do) .
Getresponse was ahead of its rivals for quite some time using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit a’mobile preview’ button for an instant snapshot of what your email looks like on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone preview around, so that you can preview what your own email looks like when the screen is used in either portrait or landscape style. Email Marketing Pro
Customer Relationship Management
One of the most frustrating aspects of utilizing many famous CRM tools is that the necessity to export information to CSV and back into your email marketing tool as a way to do mailouts (or the necessity to export data from the email marketing tool in your CRM to add prospects to it).
When I saw Getresponse lately introducing a brand new CRM feature into their plans I was intrigued – this could potentially eliminate all that data exporting and importing, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you could only use it to perform rather basic tasks: you can create sales pipelines, add contacts to them and monitor activity (emails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline stage.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a particular point on a sales pipeline based on the page of your website they finished a form ;
you could then send them a automated email tailored to this pipeline period a few days afterwards;
and based on the actions they took in regards to that email (clicking on a certain link ) you could automatically move them on another phase of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front there are some big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a record of this communication in the contact’s history. There is now no way of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And oddly, when you click a contact in a bargain pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you have delivered to your prospects aren’t displayed. To observe this, you need to go from the CRM part of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing so doesn’t display their history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and input the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the stuff it can do on the automation side is impressive. I am hopeful that this attribute becomes developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the idea of getting your email database and your webinar tool under the exact same roof is very attractive.
The pricing is also very competitive too compared to based webinar solutions. For example, among the leading webinar providers, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can even buy webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key rivals, particularly once you believe that you can connect it in using a built-in CRM tool (more about this in a minute ). Email Marketing Pro
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously an important point to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it on their own website:
At GetResponse we are often asked about the quality of our deliverability speed. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for every mailing. For our clients collectively, nevertheless, we are proud to say our general deliverability rate now stands at 99%.
Obviously you’re going to have to choose the organization’s word for this, but assuming it’s accurate, it’s a fantastic speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse really gives you the deliverability rate of every message on your email analytics – that is something I have not struck on competing products’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on one thing relating to deliverability however: to guarantee a high deliverability speed, it is a good idea to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I have not struck any deliverability difficulties using the cheaper plans, competing goods do not make you invest in a more expensive plan to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in procedure, the individual signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it really easy for users to sign up for your mailing list; additionally, it generally increases conversion rate and so the number of subscribers on your record. A dual opt-in process is best for verifying that the people subscribing to your list are using actual email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. are calculated based on a list comprising just real email addresses).
The fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing products. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds pretty good — but to tell the truth, I think there’s a lot of room for advancement with respect to Getresponse form templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controllers are provided by Getresponse to switch forms off or on on specific devices or pages of your website. In the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I connect my Getresponse into a growth-hacking instrument named Sumo (this enables me to change pop-ups off for mobile users, as well as display forms precisely as I’d like to and on the pages I want). Email Marketing Pro
On the whole, Getresponse is really simple to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain performance just a bit tricky at times).
One area I feel that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of articles and transfer them around an e-newsletter, in practice it’s quite user friendly to use and can lead to accidental deletion of material, or placement of it at the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does make for a useful tool – it is only that the execution of it could be somewhat better.
Also, as explained above, the CRM instrument could be better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial that Getresponse provides is fully operational and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a product I don’t use” scenario.
The only down side to the free trial is that it limits the amount of readers you can send to 1000. It would be good if this could be raised a little, as it would help prospective users try out the tool in more’real-world’ situations.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, several additional kinds of strategy to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists exceed 100,000 email addresses: that starts at $1199, using accurate pricing based on prerequisites (if you’re interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than most competing platforms. Email Marketing Pro
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ plans up
Landing pages – you can simply avail of all landing pages which enable split testing and boundless views if you are on a’Pro’ plan or higher
Webinars – this performance is not accessible at all on the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially if you’ve got a reasonably large number of email addresses onto your database.
For instance, if you have a mailing list comprising between 9,000 and 10,000 documents which you want to send an unlimited number of emails each month to, you might find that hosting it with Getresponse costs $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your own database but on how many emails you send per month also. If you are delighted to set a limit on the number of mails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The sole well-known service that I could think of that comes in considerably more affordable is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your list, it may occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database is the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if less functional offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — notably Mailchimp – provide completely free accounts for users that have a few documents (but these don’t supply the entire assortment of features that you get on a paid plan).
As mentioned before, if you are prepared to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about attributes? Email Marketing Pro
Getresponse represents one of the more cost-effective ways to host and speak using an email database.
It’s also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any competing product that offers this’all round’ proposal, and it’s what continues to convince us to use it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements can be made into the data capture types too, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made into the service offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your buck with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are happy to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in some cases, significantly so) whilst offering as much, if not more performance as them.
The discounts you get when paying upfront for one or two years of service are very generous – you will be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its site and supplying deliverability data for individual e-newsletters you send.
It provides a very flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters really readily.
It includes a helpful landing page founder – but keep in mind that you have to be on a more expensive plan to get the fully operational version of the.
You are able to try out all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can not control when and in which they’re displayed on your site.
CRM performance needs to be improved substantially before it could be considered a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those supplied by competing goods.
The pricing structure is a bit confusing, with users having to cover something of a superior to get the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages into 1000.
The landing page addition doesn’t allow you to execute A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Pro