MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email advertising has been Dominated by the identical big players for the previous decade. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I’ll be ripping MailerLite from limb To limb to see whether it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
Like most email advertising providers these days, you will need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your company name, website, Industry, address, company size, record size and even the kind of material you intend to send.
Then, You Have to verify your Site (or domain ).
This remains part of this acceptance process, and MailerLite will Simply ask which email is associated to that domain in order that they can email you a confirmation link.
As Soon as You’ve completed those Steps, you ought to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you are a fantastic match for their services.
(Quite simply, they are making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to make campaigns and perform with the attributes, but you will not have the ability to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these steps aren’t perfect for getting started, it Does help prevent malicious users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with Nearly all your email marketing.
(We’ll get to automations shortly, do not worry.)
But whether it is a brand new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, with the choice of altering the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends new content to readers using your website’s RSS feed.
Aside from a few added choices, the Majority of these will follow The same step-by-step process of a normal effort.
So let’s walk you through it.
As Soon as You click to create your campaign, you’ll be asked to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from among their pre-designed email templates — that will move you to the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the designs are super modern.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will select the first template in the library.
The editor is easy to work with, Making customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to include different Kinds of content to your email, including videos, product columns, and social links.
After making your adjustments, simply click’Done Editing’ and you’ll Be taken to the recipients’ options where you can select your groups or sections.
The tab also allows one To develop segment-like rules on-the-fly, in the event your targeting is not quite perfect.
Finally, before sending, then you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, if that is immediately, at a set time/date, or according to your readers time zones.
Managing Your Clients
Possessing granular control over your readers is arguably among The most important aspects of any email marketing program now.
Because highly personalized efforts are necessary if You are searching to increase clicks, opens, and, most importantly, your own conversions.
And while many providers Permit You to”tag” readers in order To target them effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially principles.
Your readers belong to a section only when they fulfill the Specified principles, and are automatically added or eliminated accordingly.
Here’s what establishing a rule looks like:
Notice the way you can also combine Principles, in addition to another rule when the first does not exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are upgraded manually or through an Automation principle — which we will get to in a minute — and they don’t have any value besides what you actually call them.
As you Begin to use this platform, you’ll Start to understand Where Segments and Groups are typically used, but MailerLite offers a hand in the event you’re uncertain:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to lump multiple contributors together based on a frequent denominator.
A tad confusing, I will admit… but I believe it is a fair trade-off For the additional flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as title, business, and nation.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers together with Your custom field data in separate columns… or may easily add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test area I created and added to a form:
I will not go too much to the shape Things here because I have an entire section on that below, but this is the strategy I would recommend if you wished to use this feature.
Again, once you’ve gathered your custom field information from new Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important to understand this is a feature you may use.
If you are not impressed by what you have seen up to Now, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it will offer a fantastic foundation to work from if, for example the majority of us, you do not have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, though They ultimately do the same job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than some dedicated solutions *cough* WPBakery.
Together with the basic building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Adequate pair of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a lot to cover .
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your website to show it on specific pages.
Despite beginning super basic, the form designer lets you To customize everything from the form style, subjects, background, title, input fields and, of course, the button.
Form text may also be edited directly, which gives you a chance To envision your own copy in real-time.
It would’ve been nice to have Some templates, but as you know, there’s more to a form than just its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, such as adding extra fields and setting a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, That will replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can assess the way your form screens on cellular by shifting the toggle to reactive mode.
You won’t be able to make any design changes , but it makes Sense to check, nevertheless.
So that is an Summary of this Embedded form but like I said before, you may also create popup forms in MailerLite.
While the Vast Majority of the setup process is identical, you will find A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a fantastic base to work from and the editor is at least as simple to use with this form kind.
Clicking on the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid programs like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup types.
And, as before, you can play the styling options to get it Matched up with your own branding.
Last, you can Select the near Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have both.
This is really where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation stats, and kind signups.
Clicking into any effort will Give you special reporting for this campaign.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of the report for a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also shows a click map, so It’s possible to see your readers interacted to one another.
Reports for automations will also be Accessible under the’Automations’ tab, even though I found to be less insightful than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and many will get the available data more than sufficient to meet their needs.
What is email marketing with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you’ve used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something which certainly can’t be said for each and every email advertising software.
After setting your trigger, you can begin adding measures to your workflow.
These measures could be anything from sending an email, adding a Postpone, a bubble break, or an act, such as transferring a contributor or updating their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional elements. (Split, Go To, Goal, etc.. )
For Instance, there’s currently no automation for transferring Readers directly into a different automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It is simply much less effective…. yet.
Another question of efficacy here is when generating new emails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your topic line which then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, but once you’ve created your email, clicking on the ‘Done editing’ button will direct you straight back into the automations workflow instead of the usual sending alternatives.
Finally, your email address will probably be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email inside your automation block, so you can find an idea of what it contains at a glimpse.
While this process may seem like A grind on newspaper, it is really much quicker than what I’m utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, so you will probably find this a downgrade in functionality.
It’s quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there is one type of automation You won’t find in MailerLite, and I think it’s very important to highlight.
The ability to trigger an automation (or step) based on the way Readers interact with the webpages on your site.
The cost of MailerLite is undoubtedly one of those tools largest Selling things, and let’s face it, we all love a good deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding in your mails using this program, it’s still an amazing alternative for anyone starting out.
And what about the premium plans?
It ends up, at around half the Cost of the competition on average, MailerLite is undoubtedly one of the least expensive options on the industry. Additionally, if you’re willing to pay annually, you can also get an even greater discount.
In Reality, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is among the very few marketing tools to disrupt The (very crowded) industry in the last couple of years, and that’s no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.