Description of Getresponse Email Marketing Packages
Getresponse is primarily an email marketing program Which Allows you to: Email Marketing Packages
Import and host a mailing list and also catch data onto it
create newsletters that could be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point where it is getting more of an’all-in-one’ marketing alternative.
In addition to email marketing, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does it provide all of the key stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down into the key features to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email support and assorted online tutorials / resources.
Sadly, the phone support has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer both of these channels – if phone service is a deal-breaker for you then you may want to contemplate Aweber, which still supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I’ve not had to use it very frequently (a good thing) but once I have I have found it to be a small mixed bag (less of a good thing). A number of those live chat support I’ve received has been outstanding, and I haven’t had to wait too long to talk to an agent; the email support .
Some of the feedback I’ve got from our readers does suggest that there do have to be improvements made in terms of the caliber of support Getresponse offer. Much like a number of these kinds of businesses, I expect it often boils down to that you get daily. Email Marketing Packages
Getresponse offers some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot individuals who didn’t participate with an e-newsletter that you sent and put them in a segment of readers which you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action on your emails, and period your future mailouts based on this info
’email ROI’: by incorporating some tracking code to your post-sales webpage on your website, you can find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user info – you can click on one of your subscribers and see where they signed up from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales monitoring ) but Getresponse’s reporting application is definitely one of most featured on the market (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided out of the box look somewhat dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough with all the controls provided; and naturally there is nothing to prevent you simply designing your own HTML email template and minding the code for it.
Additionally, there are a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, therefore it is generally pretty straightforward to find a good beginning point for a template and edit it before you are delighted with the plan.
If you’re really not pleased with the templates provided by Getresponse, there’s also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options are not very extensive (only 11 templates are provided – well short of the 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements which could be made in this area. Email Marketing Packages
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you — you can set them up so that instantly after somebody signs up to a mailing list, they get a welcome message from your business; a week later they could get a discount offer for a number of your goods or services; three weeks later they could receive an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and action-based messages can be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact tastes
finished trades / targets
changes in consumer data
Recently Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a specific link etc..
This type of performance goes far beyond what has traditionally been available from autoresponders, and lets you make a user travel that can be customised to the nth degree.
To get a quick overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available to the more expensive programs – the’Pro’ program and up. Email Marketing Packages
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads in the event, rather than simply directing people to a (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this respect that most of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce 1 landing page, which can simply be displayed 1,000 times per month.
Additionally, and very importantly, you can’t use the landing page A/B testing functionality on the least expensive Getresponse program (where the system indicates a sample of your customers different variations of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they are unquestionably a useful attribute – then it’s definitely worth considering among the more expensive Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an additional $15 per month, but very frustratingly, even though the add-on permits you to show an infinite amount of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for a few of the more expensive programs (which I suppose is exactly what Getresponse would like one to do) .
Getresponse was ahead of its rivals for quite a while with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a responsive record of your e-newsletter – you just hit on a’mobile preview’ button for an instant snapshot of what your email resembles on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone trailer around, so you may preview what your email looks like when the screen is employed in either portrait or landscape mode. Email Marketing Packages
Customer Relationship Management
Among the most frustrating aspects of using many famous CRM tools is the necessity to export information to CSV and straight back into your email marketing tool as a way to do mailouts (or the need to export info from your email marketing tool into your CRM to add leads to it).
So when I watched Getresponse recently introducing a brand new CRM attribute in their plans I was intrigued – this could possibly do away with all that data exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it in order to perform rather basic tasks: you can create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how you could use this operation is as follows:
You can add a contact to a specific stage on a revenue pipeline based on the page of your website that they completed a form on;
you can then send them a automated email tailored to that pipeline stage a couple of days later;
and dependent on the action they took with regard to this email (clicking on a certain link etc) you could automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and that I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front — there are some big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a list of this communication from the contact’s history. There’s now no way of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And oddly, if you click a contact in a bargain pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your leads are not displayed. To observe this, you have to go out of the CRM part of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing this doesn’t display their history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, add a bargain and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a deal right to a pipeline and enter the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the things it can do on the automation side is remarkable. I’m hopeful that this attribute becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the notion of getting your email database along with your webinar tool under the exact same roof is very appealing.
The pricing is also very competitive too compared to based webinar solutions. By way of instance, one of the leading webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can actually do exactly the same (plus a whole lot more) with Getresponse for $165 (as long as your list size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might even buy webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key competitors, particularly when you consider that you can link it in with a built in CRM tool (more on this in a moment). Email Marketing Packages
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is obviously an important thing to look at when selecting an email marketing instrument.
Not all email advertising providers are that forthright in their deliverability prices; but Getresponse seems pretty open about that, with this to say about it on their own site:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Since deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients jointly, however, we are pleased to say our general deliverability rate now stands at 99%.
Clearly you’re going to need to choose the company’s word for this, but assuming it’s true, it’s a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of every message on your email analytics – this is something I haven’t encountered on competing products’ metrics. A thumbs up for this.
I do need to pull Getresponse up on one thing relating to deliverability however: to guarantee a high deliverability rate, it’s advisable to use a system named DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I’ve not struck any deliverability problems utilizing the less costly plans, competing products do not make you invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you utilize a single opt-in process, the person signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single opt-in process is that it makes it very easy for users to sign up for your mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your record. A dual opt-in procedure is best for verifying that the folks subscribing to your list are using real email addresses and contributes to cleaner data and more precise stats (because open rates etc. are calculated according to a list containing only email addresses).
The fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that all this sounds quite fine — but to be honest, I think there is a great deal of room for improvement with regard to Getresponse kind templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controls are offered by Getresponse to change forms off or on on particular devices or individual pages of your website. At the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and also for popups I connect my Getresponse into a growth-hacking instrument named Sumo (that allows me to change pop-ups off for cellular users, as well as display forms precisely as I’d like to and on the webpages I want). Email Marketing Packages
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain performance a bit tricky at times).
1 place I feel that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to create blocks of articles and transfer them about an e-newsletter, in practice it’s quite user friendly to use and can lead to accidental deletion of content, or placement of it at the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it does result in a helpful tool – it’s just that the execution of it might be somewhat better.
Additionally, as described above, the CRM tool might be better from a usability point of view — adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse provides is completely operational and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a commodity I do not use” scenario.
The only down side to this free trial is that it limits the amount of readers it is possible to send to 1000. It would be good if this could be raised a little, as it would help prospective users try the tool out in more’real world’ scenarios.
There are three main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional types of strategy to choose from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists transcend 100,000 email addresses: that begins at $1199, with exact pricing depending on prerequisites (if you are interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Email Marketing Packages
Distinctions of Each Plan
All the Getresponse plans cover the significant basics — key characteristics include:
The ability to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
Landing pages – you can only avail of all landing pages which allow split testing and boundless views if you’re on a’Guru’ plan or greater
Webinars – that performance is not available at all on the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly if you have a fairly large number of email addresses on your own database.
By way of example, if you’ve got a mailing list comprising between 9,000 and 10,000 records that you want to send an unlimited number of mails per month to, then you might find that hosting it using Getresponse costs $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses on your own database but on how many emails you send per month too. If you’re delighted to limit the amount of mails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service that I could think of that comes from considerably cheaper is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your list, it may occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database will be the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less functional offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing suppliers — especially Mailchimp – offer completely free accounts for users with a few documents (but these do not offer the entire range of features that you get on a paid program ).
As mentioned before, if you’re ready to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors do not yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about features? Email Marketing Packages
Getresponse represents among the more cost-effective ways to host and speak with an email .
It is also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any competing product that offers this’all around’ proposal, and it is what continues to convince us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do have to be made however, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements could be made into the data capture types too, particularly for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the support offering.
Overall though I speed Getresponse very tremendously – you receive considerable bang for your buck with this item.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain cases, substantially so) whilst offering as much, or even more performance as them.
The reductions you receive when paying for a couple of decades of support are extremely generous – you’ll be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its reporting and thorough split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its own site and supplying deliverability data for individual e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters very readily.
It comes with a useful landing page creator – but keep in mind that you have to be on a more expensive strategy to get the fully operational version of this.
You are able to test out all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can not control when and where they are displayed on your website.
CRM performance has to be improved considerably before it could be considered a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those supplied by competing goods.
The pricing structure is a little perplexing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial restricts the number of readers you can send messages into 1000.
The landing page add-on doesn’t let you perform A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Packages