Main Capabilities Email Marketing Packages
Aweber provides you with the Following key attributes:
the ability to import / host an email database
a vast assortment of templates
a few marketing automation functionality
responsive email designs
RSS / website to-email functionality
phone, email and live chat support
integrations with third-party programs Email Marketing Packages
Aweber’s service is one of The stand-out features of the product.
Phone assistance, email support and Live chat support is all available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer email and/or live chat support.
Additionally, there’s no magic to Proceed through to get service – related phone number and email details may be seen quite easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Advertising, then this type of easy accessibility to good-quality support is a strong argument in favour of using Aweber as your email marketing provider.
In terms of The availability of support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber provide one of the largest sets of e-newsletters templates available: there are more than 700 available.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not love all of The layouts – some of them seem slightly dated. I would believe them to be marginally better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using just a bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the choice of communicating your own too. Email Marketing Packages
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters that get sent out according to your schedule that you define. In Aweber, this is called’Blog broadcasts’, though you can use this attribute with any material that has an RSS feed.
This operation is Particularly useful for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters comprising their latest posts (or, indeed, a monthly digest of blog posts). In essence, it means you can power your newsletters from your website – this is a large time-saver.
It is worth noting that You can’t use the standard Aweber template layouts for RSS-to-email purposes – you need to pick from a set of templates that are made specifically for this function.
On the plus side, there are quite Some of them to pick from – more than most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something which works ok, but I think there’s definitely some large room for improvement here.
One thing that you can’t use in Aweber templates that you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for instance, your mails are very likely to appear more consistently and display more reliably across email clients – however merely using web safe fonts may make templates seem a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it’d be great to see some of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your information, you are Given the option to add your subscribers to a certain set of autoresponders, and label them. Not all competing products permit the addition of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you will Need to answer some questions about how you gathered the information you are importing. If your listing is on the bigger side, you can also need to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a feature Which is offered by email advertising solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically look for a flowchart where mails are sent based on user activities: email opens, link clicks, website visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature which to a level provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user actions — namely opens and clickthroughs — and the program of tags to determine what should be sent to whom and when (see previously ).
However, I Think this functionality needs to go somewhat further really – tools like Getresponse and Mailchimp provide much more flexibility when it comes to which kinds of user behaviour can trigger mailouts.
By way of example, at Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is playing a little bit of catch up with its competitors here. Email Marketing Packages
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user actions – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it’s merely’alright’.
On the other hand it is very easy To set up follow up mails based on time interval – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week later is extremely straightforward. This is a typical use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders based on user activities and buys is a little more complex than with key opponents Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or combine automation rules with tagging to create autoresponders act in quite funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’re likely going to should appear at other goods, especially Getresponse, which supplies’marketing automation’ functionality that pops up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this time of smartphones and tablets, this definitely is a fantastic feature.
One minor Gripe I have yet seeing the reactive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The lack of the functionality isn’t a dealbreaker by any means, but it does slow you down a little, especially if you are sending a lot of campaigns each month.
Split testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, tracking the performance of each, and sending the’best’ variant to the remainder of your list.
Most e-marketing tools handle This automatically for you: you create a couple of distinct variations of your email (using either different content or theme headers), send them to a sample of your information, and your e-marketing solution will roll the very best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you could make and test four variations of an email (making Awber’s split testing operation better than many major competitors; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely inaccessible in Aweber – I have been assured by their sales staff that it’s coming back over the next few months, but if you believe you’re likely to need this operation urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. In addition to being able to monitor crucial stats like open Pace, clickthroughs and bounces, You May Also look in a lot of other useful analytics / advice, such as
that the Increase of lists over time
an overview of sign up methods
where individuals are opening your own email (i.e., geographical place )
the background of an individual’s action – you can view past opens and clicks etc. at a per-subscriber level
And much else besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two goods you Appear to be able to get more of an overview of information in 1 place, especially when looking at the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp present all their reporting information on one dashboard (which you can then use to drill down to specifics). Email Marketing Packages
A nice feature of Aweber is the Flexibility it gives you around how you need to handle the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is dispersed immediately after finishing a form; dual opt-in is if they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is fantastic to see Aweber being flexible in this regard – not all competing options provide their customers with this choice.
Aweber Offers a decent range of integrations with other solutions. There are more than 400 integrations available which allow you to join Aweber to various types of cloud-based applications – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so on.
Some of these involve dedicated widgets; others demand adding a snippet of code into a website; others demand a sync tool like Zapier.
It’s rare that Aweber will plug to other software quite as seamlessly as Mailchimp (which appears to be the default’standard’ email advertising option for a lot of apps), but you shouldn’t have too much trouble getting Aweber to operate with a wide range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Fairly simple. You may produce sections not only based on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, goods bought and in the future. It is all very flexible and simple to use.
It is a bit tricky however To figure out how to get to the screen where you make the sections – you basically have to go to a’manage subscribers’ section, search for some subscribers and save the search as a section.
To be honest, some solutions (such As Getresponse) use a similar strategy to segment creation – although others (like Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber does not let You broadcast emails to multiple sections at once, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a regular basis.
For instance, say you’re a dealership with a mailing list containing a field known as’car model.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you wish to send a message about it to those three segments in one go.
In an ideal world you’d only be Able to choose the applicable segments and deliver the message to all those 3 groups. With Aweber though – that is not possible. You would have to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude particular segments from the air; therefore finally it is a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I would say Aweber is a Strong email marketing tool.
It is not exactly the best product of its Kind available, but it’s reasonably priced, easy to use and comprises most of the key features you’d expect from an email marketing alternative.
The primary aspects of the product That will nudge me Aweber’s leadership are its own ease-of-use and comprehensive support. The latter may be especially critical for some potential users, especially those starting out in e-marketing with no truckload of specialized skills (you likely won’t have stuck, but if you do, you are able to speak with a real human being on a real telephone line about your issue ).
Additionally, it’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but in case you haven’t made your mind up on if this is actually the e-marketing solution for you, here is a simple breakdown of the key pros and cons of using it: Email Marketing Packages
Disadvantages of using Aweber
Split testing is presently disabled.
You can find cheaper options on the market which offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can not be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is true with some essential competing products and based on Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – whilst not the cheapest product of its kind on the market, it is cheaper than several comparable options.
It lets you choose whether to join people to your listing on a single or double opt-in basis.
It’s good export functionality, together with the choice to import a broad range of file types and add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a good range of third party tools and programs.
It includes a very large range of templates – over its key competitors.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting data is relatively easy and you may use both field contents and user action (email opens, links clicked etc.) to make your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You will need to call Aweber to get a quotation.
A 14% reduction can be obtained If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that prospective users might enjoy is that all attributes are available on all programs – unlike some competing goods you do not have to be on more expensive plans to unlock certain performance.
Nevertheless, The functionality available on Aweber – as we’ll see below – isn’t always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the same cost as Mailchimp
slightly more costly than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s attribute set is more basic however).
It’s worth noting that the above Comparisons don’t actually apply to very small lists nonetheless – if you’ve got a little email database, a number of the competing products are greater worth.
By Way of Example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the very same quantities of email addresses as outlined previously, but they restrict the amount of e-newsletters that it is possible to send to them. For the sake of a comparison, I have referenced the prices for Campaign Monitor programs that allow unlimited broadcasts as these plans are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber more economical, occasionally more expensive. But normally I’d say Aweber is priced roughly in the middle of the e-marketing solution scale.
Of course, pricing is not exactly the Only factor you should base your decision on. . .the more important thing to work out is what bang you get for your dollar.
So let’s Look at several Aweber features.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is for you of course would be to avail of its free trial. Email Marketing Packages