Background Email Marketing Optimization Techniques
If I asked you to name an email Marketing tool, what could you say? Email Marketing Optimization Techniques
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email marketing continues to be Dominated by the identical big players for the last ten years. Which means they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I’ll be tearing MailerLite from limb To limb to see if it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Email Marketing Optimization Techniques
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Business, address, business size, record size and also the type of material you plan to send.
Then, You Have to verify your Website (or domain name).
This remains part of the acceptance process, and MailerLite will Simply inquire which email is associated to that domain so they could email you a confirmation link.
As Soon as You’ve completed those Measures, you ought to wait it out.
The MailerLite team will review your application, assess your Site, and determine whether you’re a good match for their services.
(In other words, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to make campaigns and perform with the features, but you will not be able to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these measures are not perfect for getting started, it Does help stop unscrupulous users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with Nearly all your email marketing.
(We’ll get to automations soon, do not worry.)
But whether it is a brand new blog post, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, with the choice of altering the subject line and email articles.
– RSS effort: Create a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Apart from a few additional options, the Majority of these will follow The same step-by-step procedure of a standard campaign.
So let us walk you through it.
As Soon as You click to create your campaign, you’ll be requested to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from one of their pre-designed email templates — which will move you into the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, but the layouts are super modern.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll select the first template from the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to add distinct Kinds of content to your email, including videos, product columns, and societal connections.
After making your adjustments, simply click’Done Editing’ and you’ll Be carried to the recipients’ options where you are able to choose your groups or sections.
The tab also allows one To build segment-like rules on-the-fly, in the event your targeting isn’t quite perfect.
Finally, before sending, you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, if that is immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Email Marketing Optimization Techniques
Handling Your Subscribers
Having granular control over your subscribers is arguably one of The most important aspects of any email marketing software now.
Because highly personalized efforts Are Essential if You’re searching to increase opens, clicks, and, most importantly, your own conversions.
And while most providers allow you to”label” readers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a section only when they meet the Specified principles, and are automatically added or removed so.
Here is what setting up a rule looks like:
Notice how you can even blend Principles, as well as an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or via an Automation principle — that we will get to in a moment — and they don’t have any value aside from what you actually call them.
As you start to use this stage, you’ll begin to understand Where Segments and Groups are typically used, however, MailerLite delivers a hand in the event you’re unsure:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to lump multiple contributors together based on a frequent denominator.
A tad confusing, I will admit… but I feel it’s a fair trade-off For the additional flexibility. Besides, they’re optional.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular areas, such as name, business, and nation.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers together with Your custom field data in separate columns… or can easily add these fields to your types which will only apply to future subscribers.
Here’s a screenshot of a test field I made and added to a form:
I will not go too much to the form Things here because I have a whole section on this below, but this is the approach I would recommend if you wanted to use this feature.
Again, once you’ve gathered your custom field data from fresh Readers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I am barely scraping the surface Of what is possible with custom fields, but it is important that you understand that this is a feature you can use.
Overall, it’s reasonable to say MailerLite has their subscriber Direction and personalization features on stage. Email Marketing Optimization Techniques
If you are not impressed with what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it does offer a great foundation to work from if, for example most of us, you don’t have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They all ultimately do the same task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual site builders, and this is better than some dedicated alternatives *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Adequate set of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover .
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your site to display it on specific pages.
Despite beginning super fundamental, the form designer lets you To customize everything in the form style, fields, background, name, input fields and, clearly, the button.
Form text may also be edited directly, which Provides you a Opportunity To envision your own copy in real time.
It would have been nice to have Some templates here, but as you know, there’s more to a form than just its physical appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form functions, including adding additional fields and setting a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, Which will replace the embedded kind also prevents users .
Last but surely not least, you Can assess how your form screens on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to check, nevertheless.
So that is an Summary of the Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of the setup Procedure is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a good foundation to work from and the editor is just as easy to use for this form type.
Clicking the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup types.
And, as before, you can play with the styling options to get it Matched with your own branding.
Finally, you can Select the near Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have .
This is really where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation analytics, and kind signups.
Clicking into any campaign will Give you special reporting for that effort.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, it is possible to click into individual areas of the report for a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also displays a click map, so It’s possible to see how your readers interacted with your mails compared to one another.
Reports for automations will also be Accessible under the’Automations’ tab, although I found these to be less enlightening than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and most will get the available data more than sufficient to meet their demands.
What’s email marketing without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you have ever used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something that certainly can not be said for each and every email marketing program.
After establishing your trigger, you can Start adding measures to your workflow.
These measures can be anything from sending an email, including a Delay, a bubble break, or an act, like moving a subscriber or updating their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional components. (Split, Go To, Goal, etc.)
For Instance, there’s currently no automation for transferring Subscribers directly into another automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It is simply much less effective…. yet.
Another matter of efficacy here is when creating new mails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your subject line which appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve established your email, clicking on the ‘Done editing’ button will direct you straight back into the automations workflow rather than the usual sending options.
Ultimately, your email address will be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email within your automation cube, so it’s possible to get an idea about what it contains at a glimpse.
While this process may seem like A grind on newspaper, it is actually much quicker than what I’m used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you’ll probably find this a downgrade in functionality.
It is fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this section, there’s 1 Kind of automation You will not find in MailerLite, also that I think that it’s important to highlight.
The ability to activate an automation (or step) based on how Subscribers interact with all the webpages on your site.
This kind of behavioral targeting only isn’t accessible MailerLite at this time, so if it’s something you use or intend to utilize, you might want to skip this one. Email Marketing Optimization Techniques
The cost of MailerLite is one of the tools biggest Selling things, and let us face it, most of us love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding on your emails using this program, it’s still an wonderful alternative for those starting out.
And what about the premium plans?
It ends up, at around half of the Price of the rivalry generally, MailerLite is undoubtedly among the least expensive options available on the industry. Plus, if you are ready to pay yearly, you can also get a much better discount.
In fact, I have not been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is one of those very few marketing tools The (very crowded) industry in the last couple of years, and that’s no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you In the remarks. Email Marketing Optimization Techniques