Description of Getresponse Email Marketing Optimization Software
Getresponse is primarily an email marketing app that allows you to: Email Marketing Optimization Software
Import and host a mailing list and also capture data on it
generate newsletters that can be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing solution.
Besides email marketing, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does this provide all of the key stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down into the key features to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email support and assorted online tutorials / tools.
Sadly, the telephone support has been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer you both of these stations – if telephone service is a deal-breaker for you you might wish to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I’ve not had to use it quite often (a fantastic thing) but when I’ve I have found it for a bit of a mixed bag (less of a fantastic thing). Some of those live chat support I’ve received has been outstanding, and I haven’t needed to wait too much time to talk to a broker; the email service less so.
Some of the comments I’ve got from our readers does suggest that there do have to be improvements made in terms of the caliber of service Getresponse offer. As with a lot of these types of companies, I anticipate it boils down to that you get daily. Email Marketing Optimization Software
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open rate, click-through, unsubscribe rates and so forth – but also to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify individuals who did not participate with an e-newsletter you shipped and set them in a segment of readers that you may then email again using another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action on your emails, and time your future mailouts based on this info
’email ROI’: by incorporating some monitoring code into your post-sales page on your site, it is possible to find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user information – you could click on one of your subscribers and see where they signed up from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting tool is definitely one of most featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates provided out of the box look a bit dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, designs and vision easily enough using the controls provided; and naturally there is nothing to stop you simply designing your own HTML email template and importing the code for this.
Furthermore, there are a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, so it’s generally pretty simple to locate a good beginning point for a template and then edit it before you’re happy with the design.
If you are really not pleased with the templates provided by Getresponse, there is also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email applications options are not very extensive (only 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements which could be made in this area. Email Marketing Optimization Software
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you personally — you can set them up so that immediately after somebody signs up to a mailing list, they receive a welcome message from the company; a week later they can get a discount deal for some of your products or services; three months after they could receive an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the example above, and also action-based messages can be triggered by user actions or information, such as:
contributors to particular lists
changes connected preferences
completed trades / targets
changes in user data
Recently Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a certain link etc..
This kind of functionality goes far beyond what’s traditionally been available from autoresponders, and lets you make a user journey that may be customised to the nth level.
For a fast overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available on the more expensive plans – the’Pro’ plan and up. Email Marketing Optimization Software
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads if, instead of simply directing people to some (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this respect that most of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce one landing page, which can only be displayed 1,000 times per month.
Additionally, and very importantly, you can’t use the landing page A/B testing performance on the cheapest Getresponse program (where the system shows a sample of your customers different versions of your landing page, calculates conversion speeds, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they are unquestionably a useful attribute – then it’s definitely worth considering one of the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an extra $15 per month, but very frustratingly, even though the add-on permits you to display an infinite amount of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the more expensive plans (which I guess is what Getresponse would like you to do) .
Getresponse was ahead of its rivals for quite a while using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a responsive preview of your e-newsletter – you just hit on a’mobile preview’ button for an instant snapshot of your email resembles on a smartphone (see image right).
Not only that but you can’flip’ the smartphone trailer around, so you may preview what your own email looks like when the screen is employed in either portrait or landscape mode. Email Marketing Optimization Software
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is the necessity to export data to CSV and back to your email marketing tool in order to do mailouts (or the necessity to export data from your email marketing tool into your CRM to include prospects to it).
When I saw Getresponse recently introducing a new CRM attribute into their plans I was intrigued – this could possibly do away with all that info exporting and importing, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool as you can only use it to carry out rather basic tasks: you can create sales pipelines, add contacts to these and monitor activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how to use this functionality is as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your site that they finished a form ;
you could then send them a automated email tailored to this pipeline stage a couple of days afterwards;
and based on the action they took with regard to this email (clicking on a particular link etc) you could automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It is very smart stuff, and that I can’t think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front — there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a list of the communication from the contact’s history. There is currently no way of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And oddly, when you click on a contact within a bargain pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you’ve delivered to your prospects aren’t displayed. To see this, you have to go from the CRM section of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and then enter the contact information of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the things it can perform on the automation side is impressive. I am hopeful that this feature becomes developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the idea of getting your email database and your webinar tool under precisely the same roof is very appealing.
The pricing is also very competitive also compared to established webinar solutions. By way of example, among the primary webinar services, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan permits you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might also buy webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you will need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant edge over its key competitors, particularly when you believe that you can link it in with a built-in CRM tool (more about this in a moment). Email Marketing Optimization Software
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always an important point to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it on their own site:
At GetResponse we are frequently asked about the quality of the deliverability speed. Since deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for every mailing. For our customers jointly, however, we’re proud to say our overall deliverability rate now stands at 99%.
Obviously you are going to have to choose the company’s term for this, but assuming it is accurate, it’s a good speed and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse really provides you the deliverability rate of every message on your email analytics – this is something I haven’t encountered on rival goods’ metrics. A thumbs up for this.
I do have to pull Getresponse up on one thing concerning deliverability however: to ensure a high deliverability rate, it is a good idea to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I’ve not struck any deliverability difficulties using the cheaper plans, competing goods don’t force you to invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in procedure, the person signing up to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single opt-in process is that it makes it really easy for users to sign up for a mailing list; it also generally increases conversion rate and so the number of readers on your record. A dual opt-in process is best for verifying the folks subscribing to your record are using actual email addresses and leads to cleaner information and more accurate stats (because receptive rates etc. ) are calculated according to a list comprising only real email addresses).
Now, the fantastic news is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds pretty good — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controls are offered by Getresponse to change forms off or on on particular devices or pages of your site. In the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I link my Getresponse to a growth-hacking instrument called Sumo (this allows me to change pop-ups off for cellular users, as well as display forms precisely as I’d love to and on the pages I want). Email Marketing Optimization Software
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all of the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain performance a little bit tricky at times).
One area I think that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of content and move them around an e-newsletter, in practice it’s quite clunky to use and may lead to accidental deletion of material, or placement of it in the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does make for a helpful tool – it’s just that the implementation of it could be rather better.
Additionally, as explained above, the CRM tool might be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse supplies is completely operational and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product that I don’t use” scenario.
The only down side to the free trial is the fact that it limits the number of readers you can send to 1000. It would be good if this could be increased a bit, as it would help prospective users try the tool out in more’real world’ scenarios.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, many additional types of plan to pick from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: that starts at $1199, using accurate pricing depending on prerequisites (if you are interested in the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than most competing platforms. Email Marketing Optimization Software
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ programs up
landing pages – you can simply avail of all landing pages which allow split testing and unlimited views if you’re on a’Guru’ plan or greater
Webinars – that functionality is not available whatsoever around the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially if you’ve got a reasonably high number of email addresses on your own database.
For instance, if you’ve got a mailing list containing between 9,000 and 10,000 records that you want to send an infinite number of emails each month to, you’ll discover that hosting it with Getresponse prices $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your database however on how many emails you send per month also. If you are happy to limit the number of emails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The only well-known service that I can think of that comes in significantly more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on the size of your listing, it might occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less functional offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing providers — especially Mailchimp – offer completely free accounts for users that have a few documents (but these do not supply the full range of features that you get on a paid program ).
As stated before, if you are ready to pay upfront for 1 or two years, you can avail of substantial discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about attributes? Email Marketing Optimization Software
Getresponse represents among the more cost-effective ways to host and speak using an email .
It is also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any competing product that offers this’all around’ proposal, and it’s what continues to convince us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements can be made to the data capture forms also, especially for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made into the service offering.
Overall though I speed Getresponse very highly – you get substantial bang for your buck with this product.
Listed below are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in some situations, substantially so) whilst offering as much, if not more performance as them.
The discounts you receive when paying upfront for one or two years of service are extremely generous – you’ll be hard pressed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that is not offered by any similar products.
Its own reporting and thorough split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its website and supplying deliverability statistics for person e-newsletters you send.
It offers a very flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters really easily.
It includes a useful landing page creator – but keep in mind that you need to be on a more expensive plan to get the fully operational version of this.
You can test out all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms supplied are not responsive and you can not control when and where they’re displayed on your website.
CRM performance needs to be improved considerably before it could be thought of as a substitute for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those supplied by competing goods.
The pricing structure is a little confusing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages to to 1000.
The landing page addition doesn’t allow you to perform A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Email Marketing Optimization Software