Description of Getresponse Email Marketing Newsletter
Getresponse is primarily an email marketing program Which Allows you to: Email Marketing Newsletter
Import and host a mailing list and capture data onto it
generate newsletters that can be delivered to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing solution.
In addition to email advertising, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does this provide all the key stuff you’d expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down into the key qualities to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email service and various online tutorials / tools.
Sadly, the phone service has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer these two stations – if phone support is a deal-breaker for you you may want to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I have never needed to use it quite often (a fantastic thing) but when I’ve I’ve found it to be a bit of a mixed bag (less of a good thing). A number of those live chat support I’ve received has been outstanding, and I have not needed to wait too much time to talk to an agent; the email service less so.
Some of the comments I’ve got from our readers will indicate that there do have to be improvements made in terms of the quality of service Getresponse offer. Much like a lot of these types of businesses, I anticipate it often boils down to who you get on the day. Email Marketing Newsletter
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so on – but in addition to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot individuals who did not participate with an e-newsletter that you shipped and set them in a segment of subscribers which you may then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action on your mails, and period your future mailouts according to this info
’email ROI’: by incorporating some tracking code into your post-sales page on your website, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user info – you can click one of your subscribers and see in which they signed up from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most fully featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided from the box seem somewhat dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough using the controls provided; and naturally there is nothing to prevent you designing your HTML email template and importing the code for this.
Additionally, there are a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, so it is generally pretty simple to find a good beginning point to get a template and then edit it until you are delighted with the design.
If you are really unhappy with the templates offered by Getresponse, there is also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options aren’t so extensive (just 11 templates are provided – well short of their 700+ available for regular newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements that could be made in this area. Email Marketing Newsletter
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you personally — you can set them up so that instantly after somebody signs up to your mailing list, they get a welcome message from the company; a week after they can receive a discount deal for a number of your products or services; 3 weeks later they could receive an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and also action-based messages can be triggered by user actions or advice, such as:
subscriptions to certain lists
changes in contact tastes
finished transactions / goals
changes in consumer data
Lately Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a certain link etc..
This type of performance goes far beyond what’s traditionally been available from autoresponders, and lets you create an individual travel which can be customised to the nth degree.
For a fast overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available to the more expensive programs – the’Pro’ plan and up. Email Marketing Newsletter
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads in the event, instead of simply directing individuals to a (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse provides something quite beneficial in this regard that most of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, which could simply be displayed 1,000 times per month.
Additionally, and very importantly, you can’t use the landing page A/B testing performance on the least expensive Getresponse plan (where the system shows a sample of your users different variations of your landing page, calculates conversion speeds, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they’re unquestionably a helpful attribute – then it is definitely worth looking at among the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an extra $15 per month, but very frustratingly, even though the add-on allows you to show an unlimited amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I would just go for a few of the pricier programs (which I guess is what Getresponse would like you to do!) .
Getresponse was before its rivals for quite a while using its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit a’cellphone preview’ button for an instant snapshot of what your email looks like on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone trailer around, so you may preview what your own email looks like when the display is used in either portrait or landscape style. Email Marketing Newsletter
Customer Relationship Management
Among the most frustrating aspects of using many famous CRM tools is the necessity to export data to CSV and straight back into your email marketing instrument as a way to perform mailouts (or the need to export data from your email marketing tool into your CRM to include leads to it).
So when I saw Getresponse recently introducing a new CRM feature into their plans I was intrigued – that could possibly do away with all that data exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it to carry out quite basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how to use this operation would be as follows:
It is possible to add a contact to a particular point on a revenue pipeline depending on the page of your site that they finished a form ;
you could then send a automated email tailored to this pipeline period a few days later;
and dependent on the actions they took in regards to this email (clicking on a certain link ) you could automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and that I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news about the CRM front there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a record of this communication from the contact’s history. There is now no method of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And oddly, when you click on a contact in a deal pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you have sent to your prospects are not displayed. To see this, you need to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a deal directly to a pipeline and then input the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new feature and the stuff it could perform on the automation aspect is impressive. I am optimistic that this feature becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the notion of getting your email database and your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very competitive also by comparison to based webinar solutions. By way of instance, among the leading webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (as long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can even purchase webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key competitors, particularly once you consider that you can connect it in using a built in CRM tool (more on that in a minute ). Email Marketing Newsletter
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always a very important point to check at when selecting an email marketing instrument.
Not all email marketing providers are that forthright in their deliverability prices; but Getresponse seems reasonably open about this, with this to say about it in their own website:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for every mailing. For our clients collectively, however, we are proud to say our overall deliverability rate now stands at 99%.
Clearly you’re going to need to choose the company’s word for this, but assuming it’s true, it’s a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually gives you the deliverability rate of every message on your email analytics – that is something that I haven’t struck on competing products’ metrics. A thumbs up for this.
I really do need to pull Getresponse on something relating to deliverability however: to guarantee a high deliverability rate, it is advisable to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I’ve not struck any deliverability difficulties using the less costly plans, competing products do not make you invest in a more expensive plan to avail of this feature — it would be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you utilize a single opt-in process, the individual signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one sampling procedure is that it makes it really easy for users to subscribe to a mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your record. A double opt-in process is better for verifying the folks subscribing to a list are using actual email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. are calculated according to a list containing just real email addresses).
Now, the good news here is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds pretty fine — but to be honest, I think there’s a lot of room for improvement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controllers are offered by Getresponse to switch forms on or off on particular devices or individual pages of your site. At the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I link my Getresponse into some growth-hacking instrument named Sumo (that allows me to switch pop-ups off for cellular users, as well as display forms exactly as I’d love to and on the pages I want). Email Marketing Newsletter
Overall, Getresponse is really simple to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain performance just a little bit tricky at times).
1 place I feel that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of content and transfer them around an e-newsletter, in practice it’s quite user friendly to use and may lead to accidental deletion of content, or placement of it at the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does make for a useful tool – it is just that the execution of it could be somewhat better.
Additionally, as explained above, the CRM instrument could be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse supplies is completely functional and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity that I do not use” scenario.
The only down side to this free trial is the fact that it restricts the number of readers you can send to 1000. It would be good if that could be raised a little, as it would help prospective users try out the tool in more’real-world’ situations.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional kinds of strategy to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists transcend 100,000 email addresses: this begins at $1199, using exact pricing based on prerequisites (if you’re considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Email Marketing Newsletter
Distinctions of Each Strategy
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
Landing pages – you can only avail of landing pages that allow split testing and boundless views if you’re on a’Pro’ program or greater
Webinars – that performance is not accessible whatsoever around the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially if you’ve got a fairly large number of email addresses onto your own database.
By way of example, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents that you wish to send an infinite number of emails each month to, you’ll find that hosting it using Getresponse prices $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your database however on the number of emails you send per month also. If you are delighted to limit the amount of emails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The only well-known service that I could think of that comes in significantly more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on the size of your list, it may sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less functional offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — notably Mailchimp – offer free account for users that have a small number of documents (but these don’t offer the full assortment of features that you get on a paid program ).
As stated before, if you’re prepared to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about attributes? Email Marketing Newsletter
Getresponse represents one of the more cost-effective ways to host and speak using an email database.
It’s also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any competing product that offers this’all round’ proposal, and it is what continues to convince us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements could be made to the data capture types too, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the support offering.
Overall though I speed Getresponse very tremendously – you get considerable bang for your dollar with this product.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some cases, significantly so) whilst offering just as much, or even more performance as them.
The reductions you get when paying for one or two decades of service are extremely generous – you will be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its reporting and thorough split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its site and providing deliverability data for individual e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters very readily.
It comes with a useful landing page creator – but keep in mind you need to be on a more expensive strategy to get the fully operational version of this.
You are able to try out all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms provided are not responsive and you can’t control when and where they are displayed on your site.
CRM performance needs to be improved considerably before it could be considered a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those supplied by competing products.
The pricing arrangement is a little confusing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages into 1000.
The landing page addition does not allow you to execute A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Email Marketing Newsletter