Main Features Email Marketing News
Aweber provides you with the Following key features:
the ability to import / server an email database
a wide assortment of templates
a few marketing automation functionality
responsive email designs
RSS / blog to-email functionality
phone, email and live chat support
integrations with third-party programs Email Marketing News
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email service and Live chat service is available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide live or email chat service.
Furthermore, there’s no magic to Go through to get service – related phone number and email details can be seen very easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a novice to email Marketing, then this sort of easy accessibility to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its Competitors, Aweber provide one of the largest collections of e-newsletters templates accessible: there are more than 700 accessible.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The layouts – some of them seem slightly dated. I would consider them to be marginally better than the Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that with a little bit of tweaking you should be able to find a suitable one for your e-newsletters. There’s, of course, always the choice of communicating your own also. Email Marketing News
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters that get sent out according to your schedule that you define. In Aweber, this can be known as’Blog broadcasts’, although you can take advantage of this feature with any content that has an RSS feed.
This operation is Particularly handy for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from the site – this is a big time-saver.
It is worth noting however that You can’t use the standard Aweber template layouts for RSS-to-email purposes – you have to choose from a set of templates that are specifically designed for this purpose.
On the other hand, there are quite A few of these to pick from – more than most other e-marketing alternatives I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something that works fine, but I believe there’s definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates that you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for instance, your mails are very likely to appear more consistently and exhibit more reliably across email clients – but only using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it would be great to find a few of the templates freshened up a little, and the inclusion of some attractive web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the choice to add your readers to a particular set of autoresponders, and label them. Not all competing goods permit the addition of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you will Have to answer some questions about how you collected the data you’re importing. If your listing is on the larger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email marketing options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically look for a flowchart where emails are routed based on consumer actions: email opens, link clicks, website visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature that to a degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — along with the application of tags to ascertain what should be sent to whom and when (see above).
However, I Think this functionality needs to go somewhat further really – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which kinds of user behavior can trigger mailouts.
By way of example, at Getresponse, you can use triggers like buy, special page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is playing a bit of catch up with its rivals here. Email Marketing News
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it is just’alright’.
On the plus side it is very easy To set up follow up mails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and a’follow us on social media’ email a week later is extremely straightforward. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and buys is a little more complicated than with key competitors Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or combine automation principles with tagging to create autoresponders behave in quite funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’re likely going to should look at other goods, especially Getresponse, which supplies’advertising automation’ functionality that pops up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this day and age of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have however regarding the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or comparable. The lack of this operation is not a dealbreaker by any means, but it will slow you down a little, particularly if you’re sending a lot of campaigns each month.
Split testing (also called A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, monitoring the operation of eachand every sending the’best’ variant to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a couple of distinct variations of your email (using either different content or subject headers), send them to a sample of your data, along with your e-marketing solution will roll out the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you could make and test four variations of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their own sales staff that it’s coming back over the next few months, but if you think you’re going to want this operation urgently you could be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, you can also look at a lot of additional Helpful analytics / advice, including
the growth of lists over time
an Summary of sign up approaches
where individuals are opening your email (i.e., geographical place )
the history of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber degree
And more besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; however, I would assert that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two goods you Seem to be able to acquire more of an overview of information in one spot, especially when considering the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp current most of their reporting information onto a single dashboard (that you can then use to drill down to particulars ). Email Marketing News
A Great feature of Aweber is that the Flexibility it gives you around how you want to handle the opt-in process.
You Can Opt to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed instantly after finishing a form; double opt-in is when they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is fantastic to see Aweber being flexible in this respect – not all competing solutions provide their customers with this selection.
Aweber Provides an adequate range of integrations with different options. You will find more than 400 integrations available which allow you to join Aweber to various kinds of cloud-based applications – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so on.
Some of them involve committed widgets; others involve including a snippet of code into a website; others demand a sync tool like Zapier.
It is rare that Aweber will plug to other software quite as seamlessly as Mailchimp (that appears to be the default’standard’ email advertising choice for a lot of programs ), but you also shouldn’t have too much difficulty getting Aweber to work with a broad selection of other SaaS (software as a service) programs.
Information in Aweber is Fairly straightforward. You may produce segments not only based on the contents of any field in your database, but also on user action too – mails opened, web pages visited, links clicked, products purchased and so on. It’s all very flexible and easy to use.
It is a little bit tricky however To figure out how to get to the screen where you create the segments – you basically have to visit a’handle subscribers’ section, search for a number of readers and then save the search for a segment.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – although others (like Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple sections at once, however. This may cause problems for some users who have a need to’pick and mix’ sections in mailouts on a normal basis.
For instance, say you’re a dealership with a mailing list comprising a field known as’car model.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to those three sections in one go.
In an Perfect world you would just be Able to choose the applicable segments and deliver the message to all those three classes. With Aweber though – that is not possible. You would have to send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the broadcast; therefore ultimately it’s a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much better way.
Overall I would say Aweber is a Solid email marketing instrument.
It’s not the best product of its Kind available, but it is reasonably priced, simple to use and contains many of the key features you’d expect from an email marketing alternative.
The main Facets of the Item That would nudge me in Aweber’s leadership are its ease-of-use and comprehensive support. The latter may be especially important for some potential users, particularly those starting out in e-marketing with no truckload of technical skills (you likely won’t have stuck, but if you do, you are able to talk to an actual human being on a real phone line about your issue ).
In Addition, It’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but if you have not made up your mind on if this is actually the e-marketing solution for you, here’s a simple breakdown of the key pros and cons of utilizing it: Email Marketing News
Disadvantages of using Aweber
Split testing is currently disabled.
You can find cheaper options on the market which offer much more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some key competing products and according to Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – whilst not the cheapest product of its type on the market, it is cheaper than several similar options.
It lets you select whether to join people to your listing on a single or double opt-in basis.
It’s good export performance, with the choice to import a wide assortment of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a fantastic assortment of third party applications and apps.
It includes an extremely large assortment of templates – more than its key rivals.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you can use both field contents and user action (email opens, links clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You’ll need to call Aweber for a quotation.
A 14% discount is available In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Structure that prospective users might enjoy is that all features are available on all programs – unlike any competing products you don’t need to be on more expensive plans to unlock specific functionality.
That said, The performance on Aweber – as we will see below – isn’t necessarily as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the same price as Mailchimp
marginally more costly than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic nonetheless ).
It is worth noting that the above Comparisons don’t really apply to very little lists however – if you have a small email database, a number of these competing products are greater value.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list containing 10,000 records, it is going to cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which allow you to host the very same amounts of email addresses as outlined previously, but they restrict the amount of e-newsletters that you can send them. For the interest of a comparison, I have referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these programs are comparable in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But generally I would say Aweber is priced roughly in the middle of the e-marketing solution scale.
Obviously, pricing Isn’t the Only variable you need to base your decision on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let’s Look at several Aweber features.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is to you naturally is to avail of its free trial. Email Marketing News