Description of Getresponse Email Marketing Metrics
Getresponse is primarily an email Advertising program that allows you to: Email Marketing Metrics
Import and host a mailing list and also catch data on it
generate newsletters that could be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does it provide all of the crucial stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down to the crucial qualities to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email service and assorted online tutorials / tools.
Regrettably, the telephone support has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer both of these channels – if telephone service is a deal-breaker for you then you might want to consider Aweber, which still provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I’ve never needed to use it very frequently (a fantastic thing) but when I have I’ve discovered it to be a small mixed bag (less of a good thing). A number of those live chat service I have received was excellent, and I have not had to wait too long to chat with an agent; the email support less so.
Some of the comments I’ve got from our readers does indicate that there do have to be improvements made in terms of the caliber of support Getresponse offer. As with a lot of these kinds of companies, I expect it often boils down to that you get daily. Email Marketing Metrics
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of course – open rate, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify individuals who didn’t engage with an e-newsletter you sent and set them in a section of readers that you may then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action on your mails, and time your prospective mailouts based on this info
’email ROI’: by incorporating some monitoring code into your post-sales page on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user info – you can click one of your readers and see where they signed from, where they are found and which emails they have opened previously.
Mailchimp and Aweber provide some similar reporting performance (especially around sales monitoring ) but Getresponse’s reporting application is definitely one of most featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied out of the box seem a bit dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough with all the controls provided; and naturally there is nothing to stop you designing your HTML email template and importing the code for it.
Furthermore, you will find a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, therefore it is generally pretty straightforward to find a good beginning point to get a template and edit it before you’re happy with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the option of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options aren’t so extensive (only 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements that could be made in this region. Email Marketing Metrics
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you — you can put them up so that instantly after somebody signs up to your mailing list, they get a welcome message in your company; a week later they could receive a discount offer for a number of your products or services; three weeks after they could receive an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the illustration above, and also action-based messages may be triggered by user actions or advice, such as:
contributors to certain lists
changes connected preferences
finished transactions / goals
changes in user data
Recently Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a certain link etc..
This kind of performance goes far beyond what’s traditionally been available from autoresponders, and allows you to create an individual travel which can be customised to the nth degree.
For a fast overview I’d suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available to the more expensive plans – the’Pro’ program and upward. Email Marketing Metrics
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads in the event, rather than simply directing people to some (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear information and a clean, well-designed data capture form.
Getresponse offers something very useful in this respect that most of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce one landing page, which could only be displayed 1,000 times a month.
Additionally, and above all, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse plan (whereby the machine indicates a sample of your customers different variations of your landing page, computes conversion speeds, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – and they are unquestionably a useful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an additional $15 a month, but very frustratingly, although the add-on allows you to show an infinite amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I’d just go for one of the pricier programs (which I suppose is exactly what Getresponse would like you to do!) .
Getresponse was before its competitors for quite some time using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit a’mobile preview’ button for a quick snapshot of your email looks like on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone trailer around, so you may preview what your email looks like when the display is used in either portrait or landscape mode. Email Marketing Metrics
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is the necessity to export data to CSV and straight back into your email marketing tool as a way to perform mailouts (or the necessity to export data from your email marketing tool in your CRM to add prospects to it).
When I watched Getresponse recently introducing a new CRM attribute in their plans I was intrigued – this could potentially eliminate all that info exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool as you can only use it to carry out quite basic jobs: you could create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how to use this operation is as follows:
It is possible to add a contact to a particular point on a sales pipeline based on the page of your site that they finished a form on;
you could then send a automated email tailored to this pipeline stage a couple of days later;
and based on the action they took with regard to that email (clicking on a certain link ) you could automatically move them onto another phase of the pipeline and automatically invite them into a webinar.
It is very smart stuff, and that I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front — there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a list of the communication in the contact’s history. There’s currently no method of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And oddly, if you click a contact in a deal pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you’ve sent to your prospects are not displayed. To observe this, you have to go from the CRM section of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a bargain directly to a pipeline and then enter the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new feature and the things it could do on the automation aspect is impressive. I am optimistic that this feature gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the idea of getting your email database along with your webinar tool under the same roof is very attractive.
The pricing is also very aggressive also by comparison to based webinar solutions. By way of instance, among the leading webinar services, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might also buy webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you will need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key rivals, particularly once you consider that you can connect it in using a built-in CRM tool (more about that in a minute ). Email Marketing Metrics
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always an important thing to check at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it in their website:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For our customers collectively, nevertheless, we’re proud to say our general deliverability rate currently stands at 99%.
Obviously you’re going to need to take the company’s term for this, but supposing it’s accurate, it is a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of each message on your email analytics – this is something I haven’t encountered on rival products’ metrics. A thumbs up for this.
I do need to pull Getresponse on something relating to deliverability however: to guarantee a high deliverability speed, it’s a good idea to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I have not encountered any deliverability problems using the cheaper plans, competing products do not force you to invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you utilize a single opt-in procedure, the individual registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single sampling procedure is that it makes it very simple for users to subscribe to your mailing list; it also generally increases conversion speed and so the number of subscribers on your record. A dual opt-in procedure is best for verifying that the folks subscribing to a list are using real email addresses and contributes to cleaner information and more precise stats (because open rates etc. are calculated according to a list comprising just email addresses).
Now, the good news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds quite good — but to tell the truth, I think there’s a lot of room for advancement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Additionally, no controllers are provided by Getresponse to change forms off or on on specific devices or individual pages of your website. At the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and also for popups I connect my Getresponse into some growth-hacking instrument named Sumo (this enables me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d like to and on the pages I need ). Email Marketing Metrics
Overall, Getresponse is pretty simple to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain functionality just a little bit tricky at times).
One place I think that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to create blocks of content and move them around an e-newsletter, in practice it’s fairly clunky to use and can cause accidental deletion of content, or positioning of it at the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does result in a useful instrument – it’s just that the execution of it could be rather better.
Additionally, as explained above, the CRM tool might be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is completely functional and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is the fact that it limits the number of subscribers it is possible to send to to 1000. It would be good if this could be raised a bit, as it would help potential users try out the tool in more’real world’ situations.
There are three main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional types of plan to choose from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists transcend 100,000 email addresses: this starts at $1199, with exact pricing based on prerequisites (if you are interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Email Marketing Metrics
Distinctions of Every Plan
All the Getresponse plans cover the important basics — key features include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
Landing pages – you can simply avail of all landing pages that allow split testing and unlimited views if you’re on a’Pro’ program or greater
Webinars – this performance isn’t accessible whatsoever on the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially if you’ve got a fairly large number of email addresses onto your own database.
By way of example, in case you have a mailing list comprising between 9,000 and 10,000 documents which you wish to send an unlimited number of emails per month to, you might find that hosting it with Getresponse costs $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses in your database however on how many emails you send a month too. If you are happy to set a limit on the number of mails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The only well-known service that I could think of that comes in significantly more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on how big your listing, it may occasionally be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database is the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less operational offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing providers — especially Mailchimp – offer free accounts for users with a small number of documents (but these do not supply the entire assortment of features that you get on a paid program ).
As mentioned earlier, if you are ready to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about features? Email Marketing Metrics
Getresponse represents one of the more cost-effective tactics to host and speak using an email database.
It’s also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any rival product that offers this’all around’ proposal, and it’s what proceeds to convince us to use it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements could be made to the data capture types also, particularly for users wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the support offering.
Overall though I speed Getresponse very highly – you get considerable bang for your buck with this product.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to utilize an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some cases, significantly so) whilst supplying just as much, if not more performance as them.
The discounts you receive when paying upfront for a couple of years of service are very generous – you’ll be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t offered by any similar products.
Its reporting and thorough split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing figures on its own website and supplying deliverability statistics for individual e-newsletters you send.
It provides a very flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters very readily.
It includes a helpful landing page founder – but keep in mind you have to be on a more expensive plan to get the fully functional version of the.
You are able to test all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can not control when and where they are displayed on your website.
CRM functionality has to be improved considerably before it could be considered a substitute for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look slightly less slick than those provided by competing products.
The pricing structure is a bit perplexing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial limits the amount of subscribers you can send messages to to 1000.
The landing page addition does not allow you to execute A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Email Marketing Metrics