Intro Email Marketing Manager
When I asked you to name an email Marketing tool, what could you say? Email Marketing Manager
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email marketing continues to be Dominated by the same large players for the last ten years. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I’ll be tearing MailerLite from limb To limb to see whether it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Email Marketing Manager
Like most email advertising providers these days, you will need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information such as your company name, site, Industry, address, company size, list size and also the type of content you intend to send.
Then, You Have to confirm your Website (or domain ).
This remains part of this approval process, and MailerLite will Simply ask which email is associated to that domain in order that they can email you a verification link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you are a good fit for their services.
(In other words, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to create campaigns and play with the features, but you will not be able to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these steps aren’t perfect for getting started, it Does help stop malicious users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with The majority of your email advertising.
(We will get to automations soon, do not worry.)
But if it’s a new blog post, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, together with the option of altering the subject line and email articles.
– RSS effort: Create a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few additional choices, most of these will follow Exactly the same step-by-step procedure of a normal effort.
So let’s walk you through it.
Once you click on to create your effort, you’ll be asked to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from among their pre-designed email templates — which will move you into the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to choose From which is a little on the low side, however, the designs are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll select the first template from the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include different Kinds of articles to your email, including videos, product columns, and societal links.
After making your changes, simply click’Done Editing’ and you will Be carried to the recipients’ choices where you can choose your classes or sections.
The tab also allows one To build segment-like rules on-the-fly, in case your targeting isn’t quite right.
Finally, before sending, you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that is instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Email Marketing Manager
Handling Your Clients
Having granular control over your subscribers is arguably one of The most essential aspects of any email marketing software now.
Because highly personalized efforts Are Essential if You are looking to increase opens, clicks, and, above all, your own conversions.
And while many providers Permit You to”label” subscribers in order To target them effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are basically principles.
Your readers belong to a segment only when they fulfill the Specified principles, and will be automatically added or eliminated accordingly.
Here’s what establishing a rule looks like:
Notice the way you can even blend Rules, in addition to another rule if the first does not exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are updated manually or via an Automation principle — that we’ll get to in a moment — and they don’t have any value aside from what you actually call them.
As you Begin to use this platform, you’ll begin to understand Where Segments and Groups are generally used, however, MailerLite delivers a hand in case you’re uncertain:
Fundamentally, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors together according to a common denominator.
A tad confusing, I will admit… but I believe it is a fair trade-off For the added flexibility. Besides, they are optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their particular areas, such as name, company, and nation.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers together with Your custom field information in distinct columns… or may simply add these fields to your forms which will only apply to future subscribers.
Here’s a screenshot of a test area I created and added into a form:
I won’t go too much into the shape Stuff here because I have a whole section on this below, but this is the strategy I’d recommend if you wanted to use this feature.
Again, as Soon as You’ve gathered your custom field information from new Readers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scratching the surface Of what is possible with custom fields, but it is important that you understand this is a feature you can use.
Overall, it’s reasonable to state MailerLite has their contributor Management and personalization features on stage. Email Marketing Manager
If you are not impressed by what you’ve seen so far, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it will offer a great foundation to work from if, like most of us, you don’t have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, though They all ultimately do the same task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I’ve used my fair share of Visual site builders, and it is already better than some dedicated solutions *cough* WPBakery.
Together with the basic building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Decent set of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover .
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your site to show it on particular pages.
Despite beginning super fundamental, the form designer allows you To customize everything from the form style, fields, background, name, input fields and, of course, the button.
Form text can also be edited directly, which Provides you a Opportunity To visualize your backup in real-time.
It would have been nice to have Some templates, but as you know, there is more to some form than simply its appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form works, including adding extra fields and setting a custom success page.
(There is a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, Which can replace the embedded kind also prevents users .
Last but surely not least, you Can check the way your form screens on cellular by shifting the toggle to responsive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you may even create popup forms in MailerLite.
While the majority of the installation Procedure is identical, you will find Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a good base to work from and the editor is just as simple to use with this form type.
Clicking on the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup forms.
And, like before, you can perform with the styling options to get it Matched with your own branding.
Last, you can Select the close Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have .
This is where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any campaign will Give you special reporting for that campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, it is possible to click into individual areas of this report for a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also shows a click map, so You can see how your readers interacted with your emails in relation to one another.
Reports for automations are Available under the’Automations’ tab, although I found to be less enlightening than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and most will find the available data more than sufficient to fulfill their demands.
What is email advertising without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you’ve ever used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something that certainly can’t be said for every email advertising software.
After setting your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, including a Postpone, a bubble break, or an act, such as transferring a subscriber or upgrading their records.
Here’s a simple workflow I set together, where readers Are unsubscribed if they do not open my email within seven days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional components. (Split, Go To, Goal, etc.)
For example, there’s currently no automation for transferring Subscribers directly into a different automation.
That being said, most of these actions can still be achieved by moving Subscribers into different groups that activate new automation workflows. It’s just not as efficient…. yet.
Another matter of efficacy here is when creating new mails In the automation workflow builder.
After having an email block to The workflow, you’ll be asked to add your topic line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve created your email, clicking on the ‘Done editing’ button will direct you straight back to the automations workflow rather than the usual sending options.
Ultimately, your email address will probably be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email inside your automation cube, so it’s possible to get an idea about what it contains at a glance.
While this process may seem like A grind on paper, it is actually much quicker than what I’m utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, so you will likely find that this downgrade in functionality.
It is fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is one Kind of automation You won’t find in MailerLite, also that I think that it’s very important to highlight.
The ability to activate an automation (or step) based on the way Readers interact with the webpages on your site.
This Sort of behavioral targeting only is not available in MailerLite at this time, so if it’s something you use or plan to use, you may want to skip this one. Email Marketing Manager
The cost of MailerLite is among the tools largest Selling things, and let us face it, most of us love a fantastic deal.
For starters, they offer an unlimited free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your mails using this program, it is still an amazing option for anyone starting out.
And what about the premium programs?
It turns out, at around half the Price of this competition on average, MailerLite is by far among the cheapest options on the industry. Plus, if you are ready to pay annually, you can also get an even better discount.
In Reality, I haven’t been able to locate anything that does exactly the same job, cheaper.
MailerLite is among those very few advertising tools The (very crowded) sector in the last couple of years, which is no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you In the remarks. Email Marketing Manager