Main Features Email Marketing Manager
Aweber provides you with the Following key attributes:
the ability to import / host an email database
a vast range of templates
some marketing automation functionality
responsive email designs
RSS / blog to-email performance
telephone, email and live chat service
integrations with third-party programs Email Marketing Manager
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email service and Live chat service is all available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat service.
Additionally, there’s no magic to Proceed through to get service – related phone number and email details can be seen very easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Marketing, then this type of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The access to support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitors, Aweber provide one of the largest collections of e-newsletters templates available: you will find more than 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The layouts – some of them seem slightly dated. I’d believe them to be marginally better compared to Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a bit of tweaking you should be able to find a suitable one for the e-newsletters. There is, of course, always the option of coding your own also. Email Marketing Manager
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out based on your schedule that you define. In Aweber, this is known as’Blog broadcasts’, though you can use this attribute with any content which has an RSS feed.
This functionality is Particularly handy for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from your site – this is a large time-saver.
It’s worth noting that You can’t use the standard Aweber template layouts for RSS-to-email functions – you need to pick from a set of templates that are made specifically for this function.
On the other hand, there are quite Some of them to pick from – more than most other e-marketing alternatives I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something that works ok, but I think there is definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates which you can in some other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You are limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for example, your emails are very likely to seem more consistently and display more reliably across email customers – but merely using web safe fonts may make templates seem a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it’d be nice to see some of the templates freshened up a bit, and the addition of some attractive web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your data, you are Given the option to add your readers to a certain pair of autoresponders, and tag them. Not all competing goods permit the addition of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you may Have to answer a few questions about how you gathered the information you’re importing. If your listing is on the bigger side, you can also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a characteristic Which is offered by email marketing options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically design a flowchart where emails are routed based on user actions: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature which to a level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — namely opens and clickthroughs — and the program of tags to ascertain what should be routed to whom and when (see previously ).
But I Think this functionality needs to go a bit further actually – tools such as Getresponse and Mailchimp supply considerably more flexibility in regards to which kinds of user behaviour can trigger mailouts.
For example, in Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is definitely playing a bit of catch up with its competitors here. Email Marketing Manager
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user actions – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it is just’alright’.
On the plus side It’s very Straightforward To install follow up emails based on time interval – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and also a’follow us on social websites’ email a week after is extremely straightforward. This is a typical use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders based on user actions and buys is a bit more complicated compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘targets’ or unite automation principles with tagging to create autoresponders act in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced manners, you’ll probably should appear at other goods, especially Getresponse, which provides’marketing automation’ performance that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have yet seeing the reactive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on phone’ button or similar. The lack of the operation is not a dealbreaker by any means, but it does slow you down a little, particularly if you’re sending a lot of campaigns each month.
Split testing (also called A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, tracking the operation of eachand every sending the’best’ version to the remainder of your list.
Most e-marketing tools handle This automatically for you: you produce a couple of different versions of your email (using either different content or theme headers), send them into a sample of your information, and your e-marketing option will roll the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you were able to create and test four variations of an email (making Awber’s split testing operation better than many major rivals; Getresponse being a notable exception).
For some Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their sales staff that it’s coming back during the next few months, but if you believe you’re going to need this functionality urgently you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. Along with being able to monitor key stats such as open Pace, clickthroughs and bounces, you can also look in a lot of additional Helpful analytics / information, such as
the Increase of lists over time
an Summary of sign up methods
where people are opening your email (i.e., geographical place )
the history of an individual’s action – you can see past clicks and opens etc. in a per-subscriber degree
And much else besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two goods you Seem to be able to get more of an summary of information in one spot, especially when considering the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp current most of the reporting data onto a single dashboard (which you can then use to drill down to particulars ). Email Marketing Manager
A nice feature of Aweber is the Flexibility it provides you about how you want to handle the opt-in process.
You Can Opt to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is subscribed immediately after completing a form; double opt-in is when they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is good to see Aweber being flexible in this respect – not all competing options provide their clients with this selection.
Aweber Offers a decent range of integrations with different solutions. There are over 400 integrations available which enable you to join Aweber to different types of cloud-based applications – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so on.
A number of these involve committed widgets; others involve including a snippet of code into a website; others involve a sync tool such as Zapier.
It is rare that Aweber will plug into other software quite as seamlessly as Mailchimp (that appears to be the default’standard’ email marketing choice for a great deal of apps), but you also shouldn’t have too much trouble getting Aweber to operate with a wide selection of other SaaS (software as a service) apps.
Segmenting data in Aweber is Fairly simple. You can create sections not only depending on the contents of any field in your database, but also on user action too – mails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and easy to use.
It is a bit tricky however To work out how to get to the screen where you create the segments – you basically have to go to a’manage subscribers’ section, search for some readers and save the search for a segment.
To be fair, some options (such As Getresponse) use a similar strategy to section creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber does not let You broadcast emails to multiple sections at once, however. This will cause problems for some users that have a need to’pick and mix’ segments in mailouts on a regular basis.
For instance, say you’re a car dealer having a mailing list comprising a field known as’car version.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three sections in 1 go.
In an Perfect world you would just be Able to choose the applicable segments and send the message to those three groups. With Aweber however – that isn’t possible. You would need to either send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude certain segments from the broadcast; therefore ultimately it’s a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much better manner.
Overall I’d say Aweber is a Strong email marketing tool.
It is not the best product of its own Kind available, but it is reasonably priced, simple to use and contains many of the key features you’d expect from an email marketing alternative.
The main Facets of the Item That will nudge me Aweber’s leadership are its own ease-of-use and thorough support. The latter may be especially critical for some potential customers, especially those starting out in e-marketing without a truckload of specialized abilities (you likely won’t have stuck, but if you do, you can speak with a real human being on an actual phone line about your issue ).
In Addition, It’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but in case you haven’t made your mind up on whether this is the e-marketing solution for you, here is a simple breakdown of the important pros and cons of using it: Email Marketing Manager
Disadvantages of using Aweber
Split testing is presently disabled.
You can find cheaper options on the market which offer much more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some essential competing goods and based on Aweber’s Stevie awards for client service, should be high.
It is reasonably priced – although not the cheapest product of its kind out there, it’s more affordable than several comparable solutions.
It lets you select whether to join people to your listing on a single or double opt-in basis.
It has good export performance, with the option to import a broad range of file types and also insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a fantastic range of third party tools and apps.
It comes with a very large range of templates – more than its key competitors.
Setting up simple time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting features are strong.
Segmenting data is relatively easy and you can use both area contents and consumer activity (email opens, links clicked etc.) to create your segments.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber to get a quotation.
A 14% reduction is available If you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Construction that prospective users might enjoy is that all of features are available on all programs – unlike some competing products you do not have to be on more costly plans to unlock certain performance.
Nevertheless, The functionality on Aweber – as we’ll see below – isn’t always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more expensive than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the above Comparisons do not actually apply to very little lists however – if you’ve got a little email database, several of these competing goods are greater worth.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which allow you to host the very same quantities of email addresses outlined previously, but they restrict the number of e-newsletters which it is possible to send them. For the sake of a comparison, I’ve referenced the costs for Campaign Monitor plans that allow unlimited broadcasts as these programs are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber more economical, occasionally more expensive. But generally I’d say Aweber is priced about in the middle of the e-marketing solution scale.
Obviously, pricing is not exactly the Only variable you need to base your choice on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you of course would be to avail of its free trial. Email Marketing Manager