Description of Getresponse Email Marketing Management Software
Getresponse is primarily an email Advertising program Which Allows you to: Email Marketing Management Software
Import and host a mailing list and capture data onto it
create newsletters that can be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it is becoming more of an’all-in-one’ marketing solution.
In addition to email advertising, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does it provide all the key stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down to the key features to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email service and various online tutorials / resources.
Regrettably, the telephone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer both of these channels – if phone support is a deal-breaker for you you might want to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the quality of Getresponse support, I have never needed to use it very often (a fantastic thing) but when I have I have found it to be a small mixed bag (less of a good thing). Some of those live chat service I’ve received has been excellent, and I haven’t had to wait too long to talk to a broker; the email service .
Some of the feedback I have from our readers does suggest that there do need to be improvements made concerning the caliber of support Getresponse offer. Much like a number of these kinds of businesses, I anticipate it often boils down to that you get daily. Email Marketing Management Software
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of track – open rate, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot individuals who did not engage with an e-newsletter you sent and put them in a segment of readers which you can then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action on your mails, and period your prospective mailouts based on this info
’email ROI’: by incorporating some tracking code to your post-sales page on your website, you can discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user information – you can click on one of your readers and see in which they signed from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting functionality (particularly around sales tracking) however Getresponse’s reporting tool is decidedly one of most featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided from the box look a bit dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough with all the controls provided; and of course there is nothing to prevent you designing your own HTML email template and importing the code for it.
Additionally, you will find tons of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, therefore it is generally pretty straightforward to find a good beginning point to get a template and then edit it before you are delighted with the plan.
If you are really unhappy with the templates offered by Getresponse, there is also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options are not very extensive (just 11 templates are supplied – well short of their 700+ available for regular newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely some improvements which could be made in this area. Email Marketing Management Software
Autoresponders are e-newsletters which are sent to your readers at intervals depending on you — you can set them up so that immediately after somebody signals up to your mailing list, they get a welcome message in the business; a week after they can get a discount deal for some of your goods or services; 3 weeks after they could obtain an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles like the illustration above, and action-based messages can be triggered by user actions or information, for example:
contributors to particular lists
changes in contact preferences
completed transactions / goals
changes in consumer data
Recently Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a certain link .
This type of performance goes far beyond what has traditionally been on offer from autoresponders, and allows you to make a user travel that can be customised to the nth level.
For a fast overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to notice, however, that these more advanced marketing automation features are only available to the pricier programs – the’Guru’ program and up. Email Marketing Management Software
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads if, instead of simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse offers something quite useful in this respect that most of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create one landing page, that can simply be displayed 1,000 times per month.
Additionally, and very importantly, you can’t use the landing page A/B testing functionality on the least expensive Getresponse program (where the system shows a sample of your customers different versions of your landing page, computes conversion rates, and finally rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they’re certainly a helpful feature – then it’s definitely worth looking at among the more expensive Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an extra $15 a month, but quite frustratingly, even though the add-on allows you to show an infinite number of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the pricier programs (which I suppose is exactly what Getresponse would like one to do) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than most similar products when it comes to displaying a reactive record of your e-newsletter – you just hit on a’mobile preview’ button for a quick snapshot of your email resembles on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone preview around, so you can preview what your email looks like when the screen is used in either portrait or landscape style. Email Marketing Management Software
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is that the necessity to export data to CSV and back into your email marketing instrument as a way to do mailouts (or the necessity to export data from your email marketing tool into your CRM to add leads to it).
When I watched Getresponse lately introducing a brand new CRM attribute into their plans I was intrigued – that could potentially do away with all that data exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it in order to perform rather basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how you could use this functionality is as follows:
You can add a contact to a specific stage on a revenue pipeline based on the page of your website that they finished a form ;
you could then send them a automated email tailored to that pipeline stage a few days later;
and dependent on the actions they took in regards to this email (clicking on a certain link etc) you could automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and that I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a list of this communication from the contact’s history. There is now no way of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And strangely, if you click a contact within a deal pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you’ve delivered to your prospects aren’t displayed. To observe this, you need to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing this doesn’t exhibit their history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a deal right to a pipeline and then input the contact details of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the stuff it can do on the automation side is remarkable. I’m optimistic that this attribute becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the idea of having your email database and your webinar tool under the exact same roof is extremely appealing.
The pricing is also very aggressive also compared to based webinar solutions. By way of instance, among the leading webinar services, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (as long as your list size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan permits you to host a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might also buy webinars functionality as a add on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key rivals, especially when you consider you could connect it in with a built in CRM tool (more on this in a moment). Email Marketing Management Software
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously an important thing to check at when selecting an email marketing tool.
Not all email advertising providers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for every mailing. For our customers jointly, nevertheless, we’re proud to say our overall deliverability rate currently stands at 99%.
Clearly you are going to have to choose the company’s word for this, but assuming it is true, it is a good speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse really gives you the deliverability rate of every message in your email analytics – that is something I haven’t struck on rival goods’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on something concerning deliverability however: to ensure a high deliverability rate, it is a good idea to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I’ve not encountered any deliverability problems utilizing the cheaper plans, competing products do not force you to invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in process, the individual registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one sampling procedure is that it makes it really easy for users to subscribe to a mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your record. A double opt-in process is better for verifying the people subscribing to a list are using real email addresses and leads to cleaner information and more precise stats (because receptive rates etc. are calculated according to a list comprising just email addresses).
The good news here is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds pretty good — but to tell the truth, I think there is a great deal of room for improvement with respect to Getresponse form templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controls are offered by Getresponse to change forms off or on on particular devices or individual pages of your site. At the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I connect my Getresponse into some growth-hacking instrument named Sumo (this allows me to switch pop-ups off for mobile users, as well as display forms precisely as I’d love to and on the pages I need ). Email Marketing Management Software
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain functionality just a little bit tricky at times).
1 area I think that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of articles and transfer them about an e-newsletter, in practice it’s fairly user friendly to use and may lead to accidental deletion of material, or positioning of it in the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will result in a helpful instrument – it is only that the execution of it might be rather better.
Additionally, as described above, the CRM instrument might be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial which Getresponse provides is fully functional and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity I do not use” scenario.
The only down side to the free trial is the fact that it limits the number of readers it is possible to send to to 1000. It would be useful if this could be increased a little, as it might help potential users try the tool out in more’real world’ situations.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional kinds of strategy to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: that begins at $1199, with exact pricing based on requirements (if you’re interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than most competing platforms. Email Marketing Management Software
Distinctions of Each Strategy
All the Getresponse plans cover the significant fundamentals — key features include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
landing pages – you can simply avail of all landing pages that enable split testing and unlimited views if you’re on a’Pro’ plan or higher
Webinars – that performance is not available whatsoever on the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially if you’ve got a reasonably high number of email addresses on your database.
By way of instance, if you’ve got a mailing list comprising between 9,000 and 10,000 records that you want to send an infinite number of emails per month to, then you might find that hosting it with Getresponse costs $65 monthly.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses in your own database but on how many emails you send a month also. If you are happy to limit the amount of emails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The only well-known service that I can think of that comes in significantly more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your list, it might sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less operational offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing suppliers — notably Mailchimp – provide free account for users with a few documents (but these don’t supply the entire range of features that you get on a paid program ).
As stated earlier, if you’re ready to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors do not yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Email Marketing Management Software
Getresponse represents one of the more cost-effective tactics to host and speak with an email .
It’s also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any competing product that delivers this’all around’ proposal, and it is what continues to persuade us to use it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, particularly where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements can be made into the data capture types too, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the support offering.
All in all though I rate Getresponse very highly – you receive considerable bang for your buck with this item.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain cases, substantially so) whilst supplying as much, if not more functionality as them.
The reductions you get when paying for one or two decades of support are very generous – you will be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its reporting and thorough split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its site and supplying deliverability data for person e-newsletters you send.
It provides a very flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters very readily.
It comes with a helpful landing page creator – but bear in mind that you have to be on a more expensive strategy to get the fully functional version of this.
You are able to test all its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can not control when and where they’re displayed on your site.
CRM performance has to be improved substantially before it could be thought of as a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those supplied by competing goods.
The pricing structure is a little confusing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages into 1000.
The landing page add-on does not allow you to perform A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Management Software