Description of Getresponse Email Marketing Malaysia
Getresponse is primarily an email marketing app that allows you to: Email Marketing Malaysia
Import and host a mailing list and catch data on it
generate newsletters which can be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it’s getting more of an’all-in-one’ marketing solution.
Besides email marketing, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does this provide all the key stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down to the key features to learn.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email support and various online tutorials / tools.
Sadly, the phone service has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer both of these channels – if phone service is a deal-breaker for you you may wish to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I have not had to use it quite often (a good thing) but when I’ve I’ve discovered it to be a small mixed bag (less of a good thing). Some of those live chat support I have received has been outstanding, and I haven’t had to wait too much time to chat with an agent; the email service less so.
Some of the feedback I have from our readers does indicate that there do need to be improvements made in terms of the quality of service Getresponse offer. As with a lot of these kinds of companies, I anticipate it often boils down to that you get daily. Email Marketing Malaysia
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of track – open speed, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to spot individuals who did not participate with an e-newsletter you shipped and put them in a segment of subscribers that you may then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action on your mails, and time your future mailouts according to this information
’email ROI’: by incorporating some monitoring code into your post-sales page on your site, you can find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user info – you can click on one of your subscribers and see where they signed from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales tracking) however Getresponse’s reporting tool is decidedly one of most featured on the market (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied from the box look somewhat dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough using the controls supplied; and of course there is nothing to stop you designing your HTML email template and importing the code for it.
Additionally, there are tons of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, therefore it’s generally pretty simple to locate a good starting point for a template and then edit it before you’re delighted with the plan.
If you are really unhappy with the templates offered by Getresponse, there is also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options aren’t very extensive (only 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements which could be created in this area. Email Marketing Malaysia
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you personally — you can put them up so that immediately after somebody signals up to your mailing list, they receive a welcome message in the business; a week later they can receive a discount offer for a number of your goods or services; three months later they could receive an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the illustration above, and action-based messages can be triggered by user actions or information, such as:
subscriptions to particular lists
changes in contact preferences
finished trades / targets
changes in consumer information
Lately Getresponse launched a new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a certain link etc..
This type of functionality goes way beyond what’s traditionally been available from autoresponders, and lets you create an individual travel that may be customised to the nth level.
To get a quick overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available to the more expensive plans – the’Pro’ plan and up. Email Marketing Malaysia
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads if, rather than simply directing individuals to a (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse offers something quite useful in this respect that the majority of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, which can only be displayed 1,000 times per month.
Also, and very importantly, you can not use the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the machine indicates a sample of your customers different variations of your landing page, computes conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they are unquestionably a helpful attribute – then it is definitely worth considering one of the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an additional $15 a month, however quite frustratingly, even though the add-on permits you to show an unlimited amount of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the pricier programs (which I suppose is exactly what Getresponse would like one to do) .
Getresponse was before its competitors for quite a while with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit a’mobile preview’ button for a quick snapshot of your email resembles on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone trailer around, so that you can preview what your email looks like when the screen is employed in either portrait or landscape mode. Email Marketing Malaysia
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is that the need to export information to CSV and straight back into your email marketing tool as a way to do mailouts (or the need to export data from the email marketing tool in your CRM to add prospects to it).
So when I watched Getresponse recently introducing a new CRM feature in their plans I had been intrigued – that could potentially do away with all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool as you can only use it in order to carry out rather basic jobs: you can create sales pipelines, add contacts to them and monitor activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline stage.
An example of how you could use this functionality would be as follows:
You can add a contact to a particular point on a revenue pipeline based on the page of your website they completed a form on;
you can then send them a automated email tailored to this pipeline stage a few days later;
and based on the action they took in regards to that email (clicking on a certain link etc) you could automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and that I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front — there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a record of this communication from the contact’s history. There is currently no way of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And oddly, if you click on a contact within a bargain pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects aren’t displayed. To observe this, you need to go out of the CRM part of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing so doesn’t display their history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and then input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new feature and the things it could perform on the automation side is remarkable. I am optimistic that this feature gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the notion of getting your email database along with your webinar tool under the exact same roof is very appealing.
The pricing is also very competitive too compared to based webinar solutions. For example, one of the primary webinar services, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program permits you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might even purchase webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key competitors, particularly when you consider you could connect it in with a built in CRM tool (more about that in a minute ). Email Marketing Malaysia
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously an important thing to check at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it in their site:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for every mailing. For our clients jointly, however, we are pleased to say our general deliverability rate now stands at 99%.
Clearly you’re going to need to take the organization’s term for this, but supposing it’s accurate, it’s a good rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of every message on your email analytics – this is something I haven’t struck on rival products’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on something relating to deliverability nevertheless: to guarantee a high deliverability speed, it is advisable to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I have not encountered any deliverability difficulties utilizing the cheaper plans, competing goods do not force you to invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you use use a single opt-in procedure, the individual signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single opt-in process is that it makes it really easy for users to sign up for a mailing list; it also generally increases conversion speed and so the amount of readers on your list. A double opt-in process is better for verifying the folks subscribing to your list are using actual email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. are calculated according to a list containing just email addresses).
Now, the good news is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds pretty good — but to be honest, I think there is a lot of room for improvement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controls are offered by Getresponse to change forms on or off on specific devices or pages of your website. In the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I connect my Getresponse to a growth-hacking tool called Sumo (this allows me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d love to and onto the webpages I need ). Email Marketing Malaysia
Overall, Getresponse is pretty simple to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain functionality just a little bit tricky at times).
One area I feel that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of articles and move them around an e-newsletter, in practice it’s quite user friendly to use and may lead to accidental deletion of material, or positioning of it at the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does result in a useful tool – it is only that the implementation of it might be somewhat better.
Additionally, as described above, the CRM instrument could be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is fully functional and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product I don’t use” scenario.
The only down side to the free trial is that it restricts the amount of readers you can send to to 1000. It would be useful if that could be increased a bit, as it would help potential users try the tool out in more’real-world’ scenarios.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional types of strategy to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists transcend 100,000 email addresses: this begins at $1199, with accurate pricing depending on prerequisites (if you are considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Email Marketing Malaysia
Distinctions of Every Strategy
All the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ programs up
Landing pages – you can only avail of landing pages which allow split testing and unlimited views if you are on a’Pro’ program or greater
Webinars – that performance is not accessible at all around the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially if you have a reasonably high number of email addresses onto your database.
By way of example, in case you have a mailing list containing between 9,000 and 10,000 documents that you wish to send an unlimited number of mails per month to, you’ll find that hosting it with Getresponse prices $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses on your database but on the number of emails you send per month also. If you’re delighted to set a limit on the number of mails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The only well-known service that I could think of that comes in considerably cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if less operational offering for $12 per month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — notably Mailchimp – offer free account for users that have a few records (but these don’t offer the entire assortment of features that you get on a paid program ).
As stated earlier, if you’re prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about features? Email Marketing Malaysia
Getresponse represents one of the more cost-effective tactics to host and communicate using an email database.
It is also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to think of any rival product that offers this’all round’ proposal, and it’s what continues to convince us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made however, especially where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture types too, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the service offering.
All in all though I rate Getresponse very tremendously – you receive considerable bang for your buck with this item.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you’re pleased to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some situations, significantly so) whilst offering as much, or even more functionality as them.
The reductions you receive when paying for one or two years of support are very generous – you will be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing characters on its own site and providing deliverability data for person e-newsletters you send.
It provides an extremely flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters really readily.
It comes with a helpful landing page creator – but keep in mind you need to be on a more expensive strategy to get the fully functional version of the.
You are able to try all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The data capture forms supplied are not responsive and you can not control when and where they are displayed on your site.
CRM functionality needs to be improved considerably before it could be considered a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those supplied by competing goods.
The pricing structure is a little confusing, with users having to cover something of a premium to get the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages into 1000.
The landing page add-on doesn’t allow you to perform A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Malaysia