Description of Getresponse Email Marketing Mac
Getresponse is primarily an email Advertising program Which Allows you to: Email Marketing Mac
Import and host a mailing list and capture data on it
create newsletters which can be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing solution.
In addition to email advertising, it also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly one of the most comprehensive out there.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down into the key qualities to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email support and assorted online tutorials / resources.
Regrettably, the phone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer you both of these stations – if telephone service is a deal-breaker for you then you may wish to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the quality of Getresponse service, I’ve not had to use it very frequently (a fantastic thing) but when I have I have found it to be a small mixed bag (less of a good thing). Some of those live chat service I have received has been excellent, and I haven’t had to wait too long to talk to an agent; the email support .
Some of the comments I have from our readers does indicate that there do have to be improvements made in terms of the caliber of support Getresponse offer. As with a lot of these types of businesses, I anticipate it often boils down to that you get on the day. Email Marketing Mac
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of track – open speed, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify individuals who didn’t engage with an e-newsletter that you shipped and set them in a section of readers which you can then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it on your emails, and time your future mailouts according to this information
’email ROI’: by adding some tracking code to your post-sales page on your website, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user info – you can click one of your subscribers and see in which they signed from, where they are found and which emails they have opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales monitoring ) however Getresponse’s reporting tool is decidedly one of most fully featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied out of the box look a bit dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough with all the controls supplied; and naturally there is nothing to stop you simply designing your HTML email template and minding the code for it.
Furthermore, there are a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, so it’s generally pretty straightforward to find a good beginning point to get a template and then edit it until you are happy with the design.
If you are really not pleased with the templates offered by Getresponse, there’s also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options are not very extensive (only 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements that could be created in this region. Email Marketing Mac
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you personally — you can set them up so that immediately after someone signs up to your mailing list, they get a welcome message in your business; a week after they can get a discount offer for some of your products or services; three months after they could receive an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the example above, and also action-based messages may be triggered by user actions or information, such as:
subscriptions to particular lists
changes connected tastes
completed transactions / goals
changes in consumer data
Lately Getresponse launched a new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a certain link .
This type of functionality goes way beyond what’s traditionally been available from autoresponders, and lets you create an individual journey that may be customised to the nth level.
To get a quick overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available on the pricier programs – the’Pro’ program and upward. Email Marketing Mac
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads in the event, instead of simply directing individuals to some (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear information and a clean, well-designed data capture type.
Getresponse provides something quite useful in this regard that the majority of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, that can simply be displayed 1,000 times per month.
Additionally, and very importantly, you can not utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the machine shows a sample of your users different versions of your landing page, computes conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they are unquestionably a useful attribute – then it is definitely worth considering among the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an extra $15 per month, but quite frustratingly, even though the add-on allows you to show an unlimited number of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the pricier plans (which I guess is what Getresponse want you to do) .
Getresponse was before its rivals for quite some time with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a reactive preview of your e-newsletter – you just hit on a’mobile preview’ button for a quick snapshot of your email resembles on a smartphone (see picture right).
Not just this but you can’flip’ the smartphone trailer around, so you can preview what your email looks like when the display is employed in either portrait or landscape style. Email Marketing Mac
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is that the necessity to export data to CSV and straight back to your email marketing instrument in order to perform mailouts (or the need to export data from the email marketing tool into your CRM to include prospects to it).
So when I watched Getresponse recently introducing a new CRM attribute in their plans I had been intrigued – this could possibly do away with all that data exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it in order to perform rather basic tasks: you can create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how to use this operation would be as follows:
You can add a contact to a particular stage on a sales pipeline based on the page of your site that they finished a form ;
you could then send a automated email tailored to this pipeline stage a couple of days later;
and based on the actions they took with regard to that email (clicking on a certain link ) you can automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It is very smart stuff, and that I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front there are a few big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a record of this communication in the contact’s history. There is now no way of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And oddly, when you click a contact within a bargain pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you have sent to your prospects aren’t displayed. To observe this, you have to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing this doesn’t display their deal history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a bargain right to a pipeline and enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the things it could perform on the automation side is impressive. I’m optimistic that this attribute becomes developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation tactic, the idea of having your email database and your webinar tool under the exact same roof is extremely appealing.
The pricing is also very competitive too compared to established webinar solutions. By way of instance, among the leading webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan allows you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can even purchase webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key competitors, particularly once you consider that you can connect it in with a built in CRM tool (more on this in a moment). Email Marketing Mac
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always an important thing to look at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it on their site:
At GetResponse we are frequently asked about the quality of the deliverability speed. Because deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers jointly, however, we are pleased to say our general deliverability rate currently stands at 99%.
Obviously you’re going to have to take the company’s word for this, but assuming it is accurate, it’s a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of each message on your email analytics – this is something I haven’t encountered on rival goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse on one thing relating to deliverability however: to ensure a high deliverability speed, it is advisable to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I have not encountered any deliverability difficulties utilizing the cheaper plans, competing goods do not make you invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you use use one opt-in process, the individual registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single opt-in process is that it makes it really easy for users to sign up for a mailing list; additionally, it generally increases conversion rate and therefore the number of subscribers on your list. A dual opt-in procedure is best for verifying the folks subscribing to a record are using actual email addresses and leads to cleaner information and more precise stats (because open rates etc. ) are calculated according to a list containing only email addresses).
The good news is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds pretty fine — but to tell the truth, I think there is a great deal of room for advancement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controllers are provided by Getresponse to change forms off or on on specific devices or individual pages of your site. In the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I connect my Getresponse to a growth-hacking instrument named Sumo (that enables me to switch pop-ups off for mobile users, as well as display forms exactly as I’d like to and on the webpages I want). Email Marketing Mac
Overall, Getresponse is really straightforward to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain performance just a little bit tricky at times).
1 area I think that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of articles and move them about an e-newsletter, in practice it’s fairly user friendly to use and can lead to accidental deletion of material, or positioning of it in the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it will make for a helpful instrument – it’s only that the implementation of it might be somewhat better.
Also, as explained above, the CRM instrument could be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse provides is completely operational and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product I don’t use” scenario.
The only down side to the free trial is that it limits the amount of readers it is possible to send to 1000. It would be good if that could be increased a bit, as it might help potential users try out the tool in more’real-world’ situations.
There are three main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional types of strategy to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: that begins at $1199, using exact pricing based on prerequisites (if you are considering the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than many competing platforms. Email Marketing Mac
Distinctions of Each Strategy
All the Getresponse plans cover the important fundamentals — key features include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
landing pages – you can only avail of all landing pages which enable split testing and unlimited views if you’re on a’Guru’ plan or higher
Webinars – that performance isn’t accessible whatsoever on the’Email’ strategy and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially if you have a fairly high number of email addresses on your own database.
For instance, if you’ve got a mailing list containing between 9,000 and 10,000 documents which you wish to send an unlimited number of emails per month to, then you’ll find that hosting it using Getresponse costs $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your own database but on the number of emails you send per month also. If you are happy to limit the amount of mails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service I can think of that comes from considerably more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on the size of your list, it might occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less functional offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — especially Mailchimp – provide completely free accounts for users that have a small number of documents (but these do not supply the entire assortment of features that you get on a paid program ).
As mentioned earlier, if you’re prepared to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about attributes? Email Marketing Mac
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It’s also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any competing product that delivers this’all around’ proposition, and it’s what continues to persuade us to use it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, especially where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements could be made to the data capture types too, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the service offering.
All in all though I speed Getresponse very tremendously – you get substantial bang for your buck with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are happy to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some cases, substantially so) whilst offering as much, if not more performance as them.
The discounts you receive when paying upfront for a couple of years of support are very generous – you will be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its website and providing deliverability data for person e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on both a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone versions of your e-newsletters very readily.
It comes with a helpful landing page founder – but keep in mind that you need to be on a more expensive plan to get the fully functional version of the.
You can test out all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms provided aren’t responsive and you can not control when and in which they’re displayed on your website.
CRM performance has to be improved considerably before it can be thought of as a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those provided by competing products.
The pricing structure is a bit confusing, with users having to pay something of a superior to get the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages into 1000.
The landing page addition does not let you perform A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Email Marketing Mac