Description of Getresponse Email Marketing Lists
Getresponse is primarily an email marketing program Which Allows you to: Email Marketing Lists
Import and host a mailing list and also capture data on it
generate newsletters that could be delivered to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is becoming more of an’all-purpose’ marketing alternative.
In addition to email marketing, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does this provide all the key stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down into the crucial qualities to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email advertising tools: the firm offered phone support alongside live chat support, email support and assorted online tutorials / tools.
Regrettably, the telephone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer these two stations – if telephone support is a deal-breaker for you you might want to contemplate Aweber, which still provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I have never needed to use it very often (a good thing) but when I have I’ve discovered it to be a small mixed bag (less of a good thing). A number of those live chat support I have received has been outstanding, and I have not had to wait too much time to talk to a broker; the email service .
Some of the feedback I’ve got from our readers does indicate that there do need to be improvements made concerning the quality of service Getresponse offer. Much like a lot of these types of companies, I anticipate it often boils down to that you get daily. Email Marketing Lists
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify people who did not engage with an e-newsletter that you shipped and put them in a segment of subscribers which you may then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action on your mails, and period your future mailouts according to this information
’email ROI’: by adding some tracking code to your post-sales page on your website, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user information – you could click one of your readers and see where they signed from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales tracking) however Getresponse’s reporting tool is definitely one of most fully featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied out of the box look somewhat dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, designs and vision easily enough using the controls supplied; and of course there is nothing to stop you designing your HTML email template and minding the code for it.
Furthermore, there are a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, therefore it is generally pretty straightforward to locate a good starting point to get a template and edit it until you’re happy with the plan.
If you’re really not pleased with the templates provided by Getresponse, there’s also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options are not very extensive (only 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements that could be created in this area. Email Marketing Lists
Autoresponders are e-newsletters which are delivered to your readers at intervals determined by you personally — you can put them up so that immediately after someone signs up to a mailing list, they get a welcome message in the company; a week after they can receive a discount deal for some of your goods or services; three weeks later they could receive an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the example above, and also action-based messages can be triggered by user actions or information, for example:
contributors to certain lists
changes connected tastes
completed trades / goals
changes in user information
Recently Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a certain link etc..
This kind of performance goes far beyond what has traditionally been on offer from autoresponders, and lets you make a user journey which may be customised to the nth level.
For a quick overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available on the pricier plans – the’Guru’ plan and up. Email Marketing Lists
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads if, rather than simply directing people to some (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this regard that most of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce 1 landing page, that could only be displayed 1,000 times per month.
Also, and above all, you can not use the landing page A/B testing performance on the cheapest Getresponse program (whereby the machine indicates a sample of your customers different versions of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they are unquestionably a useful feature – then it’s definitely worth looking at among the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an additional $15 per month, however quite frustratingly, although the add-on permits you to display an unlimited amount of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for a few of the pricier plans (which I suppose is what Getresponse want one to do) .
Getresponse was ahead of its rivals for quite some time using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a responsive record of your e-newsletter – you just hit a’cellphone preview’ button for a quick snapshot of your email looks like on a smartphone (see image right).
Not just this but you can’flip’ the smartphone preview around, so you can preview what your own email looks like when the screen is employed in either portrait or landscape style. Email Marketing Lists
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is the need to export information to CSV and straight back into your email marketing tool as a way to do mailouts (or the necessity to export data from the email marketing tool in your CRM to add leads to it).
So when I watched Getresponse recently introducing a new CRM attribute into their plans I had been intrigued – this could possibly eliminate all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it in order to perform quite basic tasks: you could create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline stage.
An example of how to use this operation would be as follows:
You can add a contact to a specific stage on a sales pipeline depending on the page of your website that they completed a form ;
you can then send a automated email tailored to that pipeline stage a couple of days later;
and based on the actions they took with regard to this email (clicking on a particular link etc) you can automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it is not all good news on the CRM front there are some big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a record of the communication from the contact’s history. There’s currently no way of doing so with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And oddly, when you click on a contact in a deal pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications that you have sent to your prospects aren’t displayed. To observe this, you have to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and enter the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the stuff it can do on the automation aspect is impressive. I am optimistic that this feature gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the notion of getting your email database along with your webinar tool under the exact same roof is extremely appealing.
The pricing is also very aggressive also compared to based webinar solutions. By way of example, among the primary webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can also buy webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key competitors, especially once you consider that you can link it in using a built in CRM tool (more on this in a moment). Email Marketing Lists
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is obviously a very important thing to check at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it on their own site:
At GetResponse we are often asked about the quality of the deliverability speed. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers jointly, nevertheless, we are pleased to say our general deliverability rate currently stands at 99%.
Clearly you’re going to need to take the organization’s term for this, but assuming it’s accurate, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse actually provides you the deliverability rate of each message on your email analytics – that is something that I have not struck on rival products’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on something concerning deliverability however: to guarantee a high deliverability rate, it is a good idea to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I’ve not encountered any deliverability problems utilizing the less costly plans, competing products don’t force you to invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double click’ process.
If you use use one opt-in procedure, the person registering to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one opt-in process is that it makes it really simple for users to sign up for a mailing list; additionally, it generally increases conversion speed and so the amount of subscribers on your record. A dual opt-in process is better for verifying that the folks subscribing to a list are using actual email addresses and contributes to cleaner data and more precise stats (because open rates etc. ) are calculated based on a list comprising only email addresses).
The good news here is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds quite good — but to tell the truth, I think there is a great deal of room for advancement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to change forms on or off on particular devices or individual pages of your site. In the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and also for popups I connect my Getresponse to some growth-hacking tool called Sumo (this enables me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d love to and onto the pages I need ). Email Marketing Lists
On the whole, Getresponse is really simple to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain performance just a bit tricky at times).
1 place I feel that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of articles and transfer them about an e-newsletter, in practice it is fairly user friendly to use and may cause accidental deletion of material, or placement of it in the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does result in a helpful instrument – it is only that the implementation of it could be rather better.
Also, as described above, the CRM tool could be better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial that Getresponse provides is completely operational and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product that I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the number of readers you can send to 1000. It would be useful if this could be increased a bit, as it might help potential users try the tool out in more’real world’ scenarios.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional types of plan to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing based on requirements (if you’re interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Email Marketing Lists
Distinctions of Every Plan
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
Landing pages – you can only avail of landing pages which allow split testing and boundless views if you are on a’Pro’ plan or greater
Webinars – that functionality isn’t accessible whatsoever on the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially in case you’ve got a fairly large number of email addresses onto your database.
By way of example, if you have a mailing list containing between 9,000 and 10,000 documents that you wish to send an infinite number of emails each month to, then you might discover that hosting it using Getresponse prices $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses on your own database but on the number of emails you send a month also. If you’re happy to set a limit on the amount of mails delivered via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service that I could think of that comes in considerably cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on how big your listing, it might occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less functional offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing suppliers — especially Mailchimp – offer completely free accounts for users with a small number of records (but these do not supply the full range of features that you get on a paid program ).
As mentioned before, if you are prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Email Marketing Lists
Getresponse represents among the more cost-effective tactics to host and communicate using an email database.
It’s also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any rival product that offers this’all round’ proposal, and it’s what continues to persuade us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture types too, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the support offering.
All in all though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in some cases, significantly so) whilst offering as much, if not more performance as them.
The discounts you receive when paying upfront for one or two years of service are very generous – you will be hard pressed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its site and supplying deliverability statistics for individual e-newsletters you send.
It offers a very flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone versions of your e-newsletters very easily.
It includes a useful landing page creator – but bear in mind that you have to be on a more expensive plan to get the fully functional version of the.
You are able to try all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The data capture forms supplied are not responsive and you can’t control when and in which they’re displayed on your site.
CRM performance has to be improved considerably before it could be thought of as a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those supplied by competing goods.
The pricing structure is a little confusing, with users having to cover something of a premium to get the landing page creator tool.
The free trial limits the amount of subscribers you can send messages into 1000.
The landing page add-on doesn’t allow you to perform A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Lists