Primary Features Email Marketing Like Mailchimp
Aweber provides you with the Following key features:
the capacity to import / host an email database
a wide range of templates
a few marketing automation performance
responsive email layouts
RSS / website to-email functionality
phone, email and live chat support
integrations with third party programs Email Marketing Like Mailchimp
Aweber’s service is one of The stand-out features of the product.
Phone support, email service and Live chat support is available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat support.
Furthermore, there’s no magic to Go through to get service – related phone number and email details may be viewed quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a novice to email Marketing, then this type of easy accessibility to good-quality support is a strong argument in favour of using Aweber as your email marketing supplier.
In relation to The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber supply one of the largest sets of e-newsletters templates available: there are over 700 available.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not adore all of The designs – some of them seem slightly dated. I’d consider them to be slightly better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a bit of tweaking you should be able to obtain a proper one for your e-newsletters. There is, of course, always the option of communicating your own too. Email Marketing Like Mailchimp
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you specify. In Aweber, this is called’Blog broadcasts’, although technically you can use this attribute with any content that has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their newest posts (or, indeed, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from the site – this is a large time-saver.
It’s worth noting that You can’t use the standard Aweber template designs for RSS-to-email functions – you need to pick from a set of templates which are made specifically for this function.
On the plus side, there are quite A few of them to pick from – over most other e-marketing alternatives I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something which works ok, but I believe there is definitely some massive room for improvement here.
One thing that you can’t use in Aweber templates which you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for example, your mails are likely to seem more consistently and exhibit more reliably across email clients – but only using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it’d be great to see a few of the templates freshened up a little, and also the inclusion of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you’re Given the choice to add your subscribers to a particular set of autoresponders, and tag them. Not all competing goods allow the inclusion of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you will Have to answer some questions about how you gathered the information you’re importing. If your listing is on the bigger side, you may also have to wait until it’s assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a feature Which is increasingly offered by email advertising solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on consumer actions: email opens, connect clicks, website visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to some degree provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user activities — specifically opens and clickthroughs — along with the program of tags to ascertain what should be sent to whom and when (see previously ).
However, I Think this operation needs to go a bit further actually – tools like Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behavior can trigger mailouts.
For instance, in Getresponse, you can use triggers such as purchase, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is playing a little bit of catch up with its competitors here. Email Marketing Like Mailchimp
Autoresponders – a series of Follow up emails that are automatically triggered by time or user activities – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’alright’.
On the other hand It’s very Straightforward To set up follow up emails based on time period – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and a’follow us on social media’ email a week after is extremely straightforward. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a bit more complicated than with key competitors Mailchimp and Getresponse.
Using Aweber, you are able to make ‘goals’ or combine automation principles with tagging to create autoresponders act in very funky ways. . .but if you want to take advantage of autoresponders in really advanced ways, you’re likely going to should look at other goods, particularly Getresponse, which supplies’advertising automation’ functionality that pops up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this day and age of tablets and smartphones, this can be a good feature.
1 minor Gripe I have yet regarding the responsive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or similar. The lack of this functionality is not a dealbreaker by any means, but it does slow you down a little, particularly if you’re sending a lot of campaigns each month.
Divide testing (also known as A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, monitoring the operation of every and every sending the’best’ version to the rest of your list.
Most e-marketing tools manage This automatically for you: you produce a couple of different versions of your email (using either differing content or theme headers), send them to a sample of your data, along with your e-marketing solution will roll the best performing version automatically to the rest of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you were able to create and test four variations of an email (making Awber’s split testing functionality better than most leading competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their own sales staff that it is coming back during the upcoming few months, but if you believe you’re going to want this operation urgently you might be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. Along with being able to monitor crucial stats such as open rate, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / information, such as
that the growth of lists over the years
an Summary of sign up approaches
where people are opening your own email (i.e., geographical place )
the history of an individual’s action – you can view past opens and clicks etc. in a per-subscriber degree
And more besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or even Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both offer better reporting ports.
With the latter two goods you Appear to be able to get more of an summary of information in 1 place, especially when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current all the reporting information onto a single dashboard (that you can then use to drill down to particulars ). Email Marketing Like Mailchimp
A Great feature of Aweber is the Flexibility it gives you around how you want to handle the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; double opt-in is if they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s good to see Aweber being flexible in this regard – not all of competing options provide their clients with this choice.
Aweber Provides an adequate range of integrations with other solutions. There are over 400 integrations available which allow you to connect Aweber to different types of cloud-based software – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so on.
A number of them involve dedicated widgets; others involve adding a snippet of code into a site; others demand a sync tool such as Zapier.
It is rare that Aweber will plug into other software quite as seamlessly as Mailchimp (which seems to be the default’standard’ email marketing choice for a great deal of apps), but you also should not have too much trouble getting Aweber to operate with a wide selection of other SaaS (software as a service) programs.
Segmenting data in Aweber is Fairly straightforward. You may produce segments not only depending on the contents of any field in your database, but also on consumer activity also – mails opened, web pages visited, links clicked, products purchased and in the future. It is all very flexible and simple to use.
It is a bit tricky however To figure out how to get to the screen where you create the sections – you basically have to go to some’manage subscribers’ section, search for a number of readers and save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at once, however. This may cause problems for many users that have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you’re a dealership with a mailing list comprising a field known as’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to all those three sections in one go.
In an Perfect world you’d only be Able to select the relevant segments and send the message to those three classes. With Aweber though – that isn’t possible. You would have to send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude certain segments from the air; so ultimately it’s a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far better way.
Overall I’d say Aweber is a Solid email marketing tool.
It’s not the best product of its own Kind accessible, but it’s reasonably priced, easy to use and comprises most of the key features you’d expect from an email marketing solution.
The primary Facets of the Item That will nudge me Aweber’s direction are its ease-of-use and thorough support. The latter might be especially important for some potential users, particularly those starting out in e-marketing without a truckload of technical abilities (you likely won’t get stuck, but if you do, you can talk to a real human being on a real telephone line about your issue ).
In Addition, It’s not overly Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you have not made up your mind on whether this is the e-marketing solution for you, here is a simple breakdown of the key pros and cons of utilizing it: Email Marketing Like Mailchimp
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options on the market that offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude multiple sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is the case with some key competing goods and based on Aweber’s Stevie awards for client service, ought to be high.
It’s reasonably priced – although not the cheapest product of its type on the market, it is more affordable than many similar solutions.
It enables you to select whether to join people to your listing on a single or double click basis.
It’s good export functionality, together with the choice to import a wide range of file types and also add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good range of third party applications and programs.
It comes with an extremely large range of templates – more than its key competitors.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting features are strong.
Segmenting information is relatively simple and you may use both area contents and user activity (email opens, hyperlinks clicked etc.) to create your sections.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You will need to call Aweber for a quote.
A 14% reduction can be obtained If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Structure that potential users might like is that all of attributes are available on all programs – unlike any competing goods you don’t have to be on more expensive plans to unlock certain performance.
That said, The functionality on Aweber – as we will see below – isn’t always as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the same cost as Mailchimp
slightly more costly than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).
It is worth noting that the aforementioned Comparisons do not really apply to very small lists however – if you’ve got a little email database, several of the competing goods are better value.
For example, hosting a listing Containing 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which allow you to host the very same amounts of email addresses outlined above, but they limit the amount of e-newsletters that you can send them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor plans that permit unlimited broadcasts since these plans are comparable in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber cheaper, occasionally more expensive. But generally I’d say Aweber is priced about in the center of the e-marketing solution scale.
Of course, pricing Isn’t exactly the Only factor you need to base your choice on. . .the more important thing to work out is what bang you get for your dollar.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you of course would be to avail of its free trial. Email Marketing Like Mailchimp