Main Features Email Marketing Letter
Aweber provides you with the Following key features:
the ability to import / server an email database
a wide assortment of templates
a few marketing automation performance
responsive email layouts
RSS / website to-email performance
telephone, email and live chat support
integrations with third party apps Email Marketing Letter
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat support is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat service.
Furthermore, there’s no magic to Proceed through to contact support – related phone number and email details can be viewed quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a novice to email Marketing, then this sort of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In terms of The availability of support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its own Competitors, Aweber supply one of the largest collections of e-newsletters templates available: you will find more than 700 accessible.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The designs – some of them look slightly dated. I’d believe them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using a little bit of tweaking you should be able to obtain a proper one for the e-newsletters. There is, of course, always the choice of communicating your own too. Email Marketing Letter
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out based on your schedule that you specify. Back in Aweber, this is called’Blog broadcasts’, though you can use this feature with any content that has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters containing their newest articles (or, indeed, a monthly digest of blog posts). Essentially, it means you can force your newsletters from your site – this can be a large time-saver.
It’s worth noting that You can not use the standard Aweber template layouts for RSS-to-email purposes – you have to pick from a set of templates which are made specifically for this function.
On the other hand, you will find quite Some of them to pick from – over most other e-marketing alternatives I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something that works ok, but I think there is definitely some large room for improvement here.
One thing that you can’t use in Aweber templates that you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your emails are likely to seem more consistently and display more faithfully across email customers – however merely using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it’d be great to see some of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your data, you’re Given the choice to add your subscribers to a certain pair of autoresponders, and tag them. Not all competing products allow the addition of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you may Need to answer some questions about how you collected the information you’re importing. If your list is on the larger side, you can also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a feature Which is offered by email marketing solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally design a flowchart where mails are routed based on user actions: email opens, link clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature that to a level provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user actions — namely opens and clickthroughs — and the program of tags to determine what needs to be routed to whom and when (see previously ).
But I Think this operation needs to go a bit further actually – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behavior can trigger mailouts.
For example, at Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is definitely playing a bit of catch up with its competitors here. Email Marketing Letter
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user actions – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it is merely’alright’.
On the plus side it is very easy To set up follow up emails based on time interval – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week later is extremely easy. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders according to user activities and buys is a little more complex than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘targets’ or unite automation principles with tagging to create autoresponders act in quite funky ways. . .but if you want to take advantage of autoresponders in actually advanced ways, you’re likely going to should appear at other products, especially Getresponse, which provides’advertising automation’ performance that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this time of smartphones and tablets, this can be a good feature.
1 minor Gripe I have yet regarding the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or similar. The lack of the operation is not a dealbreaker by any means, but it does slow you down a bit, particularly if you are sending a lot of campaigns every month.
Split testing (also known as A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the operation of eachand every sending the’best’ variant to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a few different variations of your email (using either different content or subject headers), send them into a sample of your information, along with your e-marketing solution will roll out the very best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you could make and examine four variations of an email (making Awber’s split testing functionality better than many leading rivals; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their own sales team that it’s coming back during the upcoming few months, but if you believe you are going to want this functionality urgently you might be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. Along with being able to monitor crucial stats like open Pace, clickthroughs and bounces, you can also look in a lot of additional Helpful analytics / advice, including
that the Increase of lists over time
an overview of sign up methods
where people are opening your email (i.e., geographical place )
the background of an individual’s action – you can see past opens and clicks etc. in a per-subscriber degree
And much else besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two products you Seem to have the ability to get more of an overview of information in 1 spot, particularly when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present all their reporting data onto one dashboard (that you can then use to drill down to particulars ). Email Marketing Letter
A nice feature of Aweber is that the Flexibility it provides you around how you want to deal with the opt-in procedure.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed immediately after finishing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is fantastic to see Aweber being flexible in this regard – not all of competing options provide their customers with this choice.
Aweber Provides an adequate selection of integrations with other solutions. There are over 400 integrations available which allow you to join Aweber to various types of cloud-based applications – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so forth.
A number of these involve dedicated widgets; others demand including a snippet of code into a website; others demand a sync tool such as Zapier.
It is uncommon that Aweber will plug to other applications quite as seamlessly as Mailchimp (which appears to be the default option’standard’ email marketing choice for a lot of apps), but you also shouldn’t have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) programs.
Data in Aweber is Pretty simple. You can create segments not only based on the contents of any field in your database, but also on consumer action also – emails opened, web pages visited, links clicked, products bought and in the future. It is all very flexible and simple to use.
It’s a bit tricky however To work out how to get to the screen where you make the sections – you basically have to visit a’manage subscribers’ section, search for some readers and save the search for a section.
To be fair, some options (such As Getresponse) use a similar approach to section creation – but others (like Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at once, however. This will cause problems for many users that have a need to’pick and mix’ segments in mailouts on a normal basis.
For example, say you are a dealership with a mailing list containing a field known as’car model.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to those three sections in one go.
In an Perfect world you would just be Able to choose the applicable segments and send the message to those three classes. With Aweber though – this isn’t possible. You would have to either send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude certain segments from the air; therefore ultimately it’s a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much better manner.
Overall I’d say Aweber is a Strong email marketing tool.
It’s not exactly the best product of its own Kind available, but it is reasonably priced, easy to use and contains many of the key features you’d expect from an email marketing alternative.
The main Facets of the Item That would nudge me in Aweber’s direction are its ease-of-use and comprehensive support. The latter may be particularly critical for some potential customers, particularly those starting out in e-marketing with no truckload of specialized skills (you probably won’t get stuck, but if you do, you can talk to a real person being on a real phone line about your problem).
Additionally, it’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you haven’t made up your mind on if this is the e-marketing solution for you, here’s a simple breakdown of the key pros and cons of using it: Email Marketing Letter
Benefits of using Aweber
Divide testing is currently disabled.
There are cheaper options on the market that offer much more features in the marketing automation section – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is the case with some essential competing goods and based on Aweber’s Stevie awards for customer service, ought to be high.
It is reasonably priced – whilst not the most expensive product of its type out there, it is cheaper than several similar options.
It enables you to choose whether to subscribe people to your list on a single or double click basis.
It has good import functionality, with the option to import a wide assortment of file types and also insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party tools and programs.
It comes with a very large range of templates – more than its key rivals.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting attributes are strong.
Segmenting information is relatively easy and you can use both area contents and user activity (email opens, hyperlinks clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You’ll have to call Aweber for a quotation.
A 14% discount is available If you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that prospective users might like is that all attributes are available on all programs – unlike any competing products you do not need to be on more costly plans to unlock certain performance.
Nevertheless, The functionality available on Aweber – as we will see below – is not always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s feature set is more basic however).
It is worth noting that the aforementioned Comparisons do not really apply to very small lists nonetheless – if you have a little email database, a number of the competing goods are greater worth.
By Way of Example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it will cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which permit you to host the same quantities of email addresses outlined previously, but they limit the number of e-newsletters which you can send to them. For the sake of a fair comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts since these plans are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber cheaper, occasionally more expensive. But normally I’d say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only variable you should base your choice on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is for you naturally would be to avail of its free trial. Email Marketing Letter