Main Features Email Marketing Jobs
Aweber provides you with the Following key attributes:
the capacity to import / server the email database
a wide range of templates
a few marketing automation functionality
responsive email designs
RSS / website to-email functionality
phone, email and live chat support
integrations with third party apps Email Marketing Jobs
Aweber’s support is one of The stand-out features of the product.
Phone support, email support and Live chat service is available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer email and/or live chat service.
Furthermore, there’s no magic to Proceed through to get service – related phone number and email details can be seen quite easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a novice to email Marketing, then this type of simple access to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The access to support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitors, Aweber supply one of the biggest sets of e-newsletters templates available: you will find over 700 accessible.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The layouts – some of them seem slightly dated. I would consider them to be slightly better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a little bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There is, of course, always the option of coding your own also. Email Marketing Jobs
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters that get sent out based on a schedule that you specify. Back in Aweber, this can be called’Blog broadcasts’, though technically you can use this attribute with any content which has an RSS feed.
This functionality is Particularly handy for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters containing their latest posts (or, really, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your site – this can be a large time-saver.
It is worth noting however that You can’t use the normal Aweber template layouts for RSS-to-email purposes – you have to pick from a set of templates which are specifically designed for this purpose.
On the other hand, there are quite A few of these to pick from – over most other e-marketing alternatives I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something which works fine, but I believe there is definitely some massive room for improvement here.
One thing that you can’t use in Aweber templates which you can in some other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You are limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for example, your mails are likely to appear more consistently and exhibit more faithfully across email clients – however only using web safe fonts can make templates look a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it would be nice to see some of the templates freshened up a little, and the addition of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you are Given the option to add your subscribers to a particular set of autoresponders, and tag them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you will Need to answer some questions about how you collected the data you’re importing. If your listing is on the larger side, you can also need to wait until it’s assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email advertising options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically design a flowchart where emails are routed based on consumer actions: email opens, connect clicks, website visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature that to a level provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — and the application of tags to ascertain what should be routed to whom and when (see above).
However, I Think this functionality should go a bit further actually – tools such as Getresponse and Mailchimp provide considerably more flexibility when it comes to which kinds of user behavior can trigger mailouts.
By way of example, in Getresponse, you can use triggers such as buy, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is definitely playing a bit of catch up with its rivals here. Email Marketing Jobs
Autoresponders – a series of Follow up emails that are automatically triggered by time or user activities – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’alright’.
On the plus side it is very easy To install follow up emails based on time interval – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week later is extremely straightforward. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders according to user activities and buys is a bit more complex than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘goals’ or unite automation principles with tagging to make autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in really advanced ways, you’re likely going to need to appear at other goods, particularly Getresponse, which provides’advertising automation’ functionality that pops up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this time of tablets and smartphones, this definitely is a good feature.
One minor Gripe I have yet regarding the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The lack of this operation is not a dealbreaker by any means, but it will slow you down a bit, especially if you’re sending a lot of campaigns each month.
Split testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, tracking the performance of eachand every sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you produce a couple of distinct variations of your email (using either different content or subject headers), send them to a sample of your data, and your e-marketing solution will roll the very best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you could create and examine four variations of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their own sales staff that it’s coming back during the next few months, but if you think you’re going to want this functionality desperately you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor key stats like open Pace, clickthroughs and bounces, you can also look at a lot of other useful analytics / advice, such as
that the Increase of lists over the years
an overview of sign up approaches
where individuals are opening your email (i.e., geographical place )
the history of an individual’s activity – you can see past opens and clicks etc. in a per-subscriber level
And much else besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; howeverI would argue that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two goods you Appear to have the ability to acquire more of an summary of information in one place, particularly when considering the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present most of their reporting data on one dashboard (which you can then use to drill down to particulars ). Email Marketing Jobs
A Great feature of Aweber is that the Flexibility it provides you about how you want to deal with the opt-in procedure.
You can choose to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed immediately after finishing a form; dual opt-in is when they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is good to see Aweber being flexible in this regard – not all of competing options provide their clients with this selection.
Aweber Offers an adequate selection of integrations with other solutions. There are more than 400 integrations available which enable you to join Aweber to various kinds of cloud-based applications – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so on.
Some of them involve committed widgets; others involve including a snippet of code into a website; others involve a sync tool such as Zapier.
It’s rare that Aweber will plug into other applications quite as easily as Mailchimp (which appears to be the default option’standard’ email advertising option for a lot of programs ), but you shouldn’t have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) apps.
Data in Aweber is Fairly simple. You may produce sections not only based on the contents of any field in your database, but also on consumer action also – mails opened, web pages visited, links clicked, goods purchased and so on. It’s all very flexible and simple to use.
It is a bit tricky however To work out how to get to the screen where you make the sections – you essentially have to visit some’manage subscribers’ section, search for some readers and save the search for a segment.
To be honest, some options (such As Getresponse) use a similar strategy to section creation – although others (such as Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple segments at once, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you are a car dealer having a mailing list comprising a field called’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in 1 go.
In an ideal world you would just be Able to choose the relevant segments and deliver the message to all those 3 classes. With Aweber however – this is not possible. You’d have to send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude certain segments from the air; so ultimately it is a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far better manner.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not the best product of its own Kind available, but it’s reasonably priced, simple to use and contains most of the key features you’d expect from an email marketing solution.
The main aspects of the Item That would nudge me in Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be particularly critical for some potential users, particularly those starting out in e-marketing with no truckload of specialized skills (you probably won’t get stuck, but if you do, you are able to speak with a real human being on a real phone line about your issue ).
In Addition, It’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but if you haven’t made your mind up on whether this is the e-marketing alternative for you, here’s a simple breakdown of the key advantages and disadvantages of utilizing it: Email Marketing Jobs
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options on the market that offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can not be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of sections at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for customer service, should be high.
It is reasonably priced – although not the most expensive product of its kind out there, it’s more affordable than many similar solutions.
It lets you select whether to subscribe people to your list on a single or double click basis.
It’s good export functionality, with the choice to import a wide assortment of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party tools and apps.
It includes an extremely large assortment of templates – more than its key rivals.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting data is relatively simple and you can use both field contents and consumer activity (email opens, hyperlinks clicked etc.) to create your sections.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You will need to call Aweber for a quotation.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that prospective users might enjoy is that all features are available on all programs – unlike any competing products you do not have to be on more costly plans to unlock specific performance.
That said, The performance available on Aweber – as we will see below – isn’t always as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the same cost as Mailchimp
slightly more costly than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the aforementioned Comparisons do not actually apply to very little lists nonetheless – if you’ve got a small email database, a number of these competing goods are greater worth.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it will cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which permit you to host the same quantities of email addresses outlined above, but they restrict the number of e-newsletters that you can send them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these plans are comparable in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced about in the middle of the e-marketing solution scale.
Obviously, pricing is not the Only factor you need to base your choice on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you of course is to avail of its free trial. Email Marketing Jobs