Primary Capabilities Email Marketing Internet
Aweber provides you with all the Following key attributes:
the capacity to import / server an email database
a vast range of templates
some marketing automation performance
responsive email designs
RSS / blog to-email performance
telephone, email and live chat service
integrations with third party apps Email Marketing Internet
Aweber’s support is one of The stand-out features of the product.
Phone support, email service and Live chat service is available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer email and/or live chat service.
Additionally, there’s no hoops to Go through to contact service – relevant phone number and email details can be seen quite easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a novice to email Marketing, then this type of simple accessibility to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In terms of The access to support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its Competitors, Aweber provide one of the biggest collections of e-newsletters templates accessible: there are more than 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The layouts – some of them seem slightly dated. I would believe them to be slightly better compared to Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that using just a bit of tweaking you should be able to find a suitable one for your e-newsletters. There is, of course, always the option of communicating your own too. Email Marketing Internet
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters which get sent out according to a schedule that you specify. In Aweber, this is called’Blog broadcasts’, though technically you can take advantage of this attribute with any material that has an RSS feed.
This functionality is Particularly useful for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters containing their latest articles (or, really, a monthly digest of blog posts). Essentially, it means you can power your newsletters from your website – this is a large time-saver.
It’s worth noting that You can not use the standard Aweber template layouts for RSS-to-email purposes – you need to choose from a set of templates that are made specifically for this purpose.
On the other hand, you will find quite Some of these to choose from – over most other e-marketing alternatives I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something which works fine, but I think there’s definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates which you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your emails are very likely to seem more consistently and display more faithfully across email clients – but only using web safe fonts may make templates look a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it would be great to find a few of the templates freshened up a bit, and the inclusion of some appealing web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your data, you’re Given the option to add your readers to a certain pair of autoresponders, and tag them. Not all competing products allow the inclusion of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you will Need to answer some questions regarding how you collected the data you’re importing. If your list is on the larger side, you can also have to wait until it is reviewed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a feature Which is offered by email advertising solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically look for a flowchart where mails are sent based on user actions: email opens, connect clicks, website visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature which to a level provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user actions — namely opens and clickthroughs — along with the application of tags to ascertain what should be routed to whom and when (see above).
But I Think this functionality should go somewhat further actually – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behavior can activate mailouts.
By way of example, at Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is definitely playing a bit of catch up with its rivals here. Email Marketing Internet
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user activities – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is just’alright’.
On the plus side It’s very Straightforward To set up follow up emails based on time interval – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days afterwards and also a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders according to user actions and purchases is a little more complex compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or combine automation rules with tagging to create autoresponders behave in quite funky ways. . .but if you would like to make use of autoresponders in really advanced ways, you’ll probably need to look at other products, particularly Getresponse, which supplies’advertising automation’ performance that pops up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this day and age of tablets and smartphones, this can be a good feature.
One minor Gripe I have however seeing the reactive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or comparable. The lack of this functionality is not a dealbreaker by any means, but it will slow you down a bit, especially if you’re sending a lot of campaigns each month.
Divide testing (also called A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, tracking the operation of each, and sending the’best’ variant to the remainder of your list.
Many e-marketing tools manage This automatically for you: you produce a couple of distinct variations of your email (using either different content or subject headers), send them into a sample of your data, along with your e-marketing option will roll out the best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you were able to make and examine four variations of an email (making Awber’s split testing operation better than many major competitors; Getresponse being a notable exception).
For some Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their own sales team that it is coming back over the upcoming few months, but if you think you’re going to want this functionality desperately you might be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. In addition to being able to monitor crucial stats like open rate, clickthroughs and bounces, You May Also look at a lot of additional Helpful analytics / advice, such as
that the growth of lists over time
an overview of sign up methods
where individuals are opening your own email (i.e., geographical place )
the background of an individual’s action – you can view past opens and clicks etc. in a per-subscriber level
And much else besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two goods you Seem to be able to acquire more of an overview of information in 1 spot, particularly when considering the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp current most of their reporting information on one dashboard (which you can then use to drill down to specifics). Email Marketing Internet
A Great feature of Aweber is that the Flexibility it gives you around how you need to deal with the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is dispersed immediately after finishing a form; double opt-in is when they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is fantastic to see Aweber being flexible in this respect – not all of competing options provide their clients with this choice.
Aweber Provides a decent range of integrations with other solutions. You will find more than 400 integrations available which allow you to connect Aweber to various types of cloud-based applications – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so on.
Some of them involve dedicated widgets; others involve adding a snippet of code into a site; others demand a sync tool like Zapier.
It is rare that Aweber will plug to other software quite as seamlessly as Mailchimp (which seems to be the default option’standard’ email advertising option for a lot of programs ), but you shouldn’t have too much difficulty getting Aweber to operate with a broad selection of other SaaS (software as a service) apps.
Segmenting data in Aweber is Fairly simple. You may produce sections not only depending on the contents of any field in your database, but also on consumer action also – mails opened, web pages visited, links clicked, products purchased and so on. It’s all very flexible and easy to use.
It is a bit tricky however To figure out how to reach the screen where you create the segments – you basically have to visit a’manage subscribers’ section, search for a number of subscribers and save the search for a section.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – but others (such as Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at once, however. This will cause problems for some users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you are a dealership with a mailing list comprising a field called’car model.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in one go.
In an ideal world you’d just be Able to select the applicable segments and deliver the message to all those three classes. With Aweber however – that isn’t possible. You would have to send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude certain segments from the broadcast; so finally it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much better way.
Overall I would say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its own Kind accessible, but it is reasonably priced, simple to use and contains most of the main features you’d expect from an email marketing alternative.
The main Facets of the Item That will nudge me Aweber’s direction are its own ease-of-use and thorough support. The latter might be particularly important for some potential customers, especially those starting out in e-marketing without a truckload of technical skills (you likely won’t get stuck, but if you do, you are able to speak with a real person being on a real telephone line about your issue ).
Additionally, it’s not overly Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made your mind up on if this is the e-marketing alternative for you, here is a simple breakdown of the important advantages and disadvantages of utilizing it: Email Marketing Internet
Disadvantages of using Aweber
Split testing is currently disabled.
There are cheaper options out there that offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can not be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude multiple sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some key competing goods and based on Aweber’s Stevie awards for customer support, ought to be high.
It’s reasonably priced – although not the most expensive product of its type on the market, it is cheaper than many similar solutions.
It enables you to select whether to subscribe people to your list on a single or double click basis.
It has good import functionality, with the option to import a wide range of file types and add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a good assortment of third party applications and programs.
It includes an extremely large range of templates – more than its key rivals.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively simple and you may use both area contents and consumer action (email opens, links clicked etc.) to create your segments.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You’ll have to call Aweber for a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Structure that potential users may enjoy is that all attributes are available on all plans – unlike any competing products you do not have to be on more costly plans to unlock specific functionality.
Nevertheless, The functionality available on Aweber – as we will see below – isn’t necessarily as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
marginally more expensive than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s feature set is more basic however).
It’s worth noting that the aforementioned Comparisons do not really apply to very little lists however – if you’ve got a small email database, several of these competing goods are better worth.
For example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses as outlined above, but they restrict the number of e-newsletters which it is possible to send to them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor programs that allow unlimited broadcasts as these programs are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber more economical, sometimes more expensive. But normally I’d say Aweber is priced about in the middle of this e-marketing solution scale.
Of course, pricing is not exactly the Only variable you should base your choice on. . .the more important thing to work out is what bang you get for your dollar.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you naturally is to avail of its free trial. Email Marketing Internet