Description of Getresponse Email Marketing Information
Getresponse is primarily an email Advertising program Which Allows you to: Email Marketing Information
Import and host a mailing list and also catch data on it
create newsletters which could be sent to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing solution.
Besides email advertising, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably among the most comprehensive out there.
Not only does it provide all of the key stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email support and various online tutorials / tools.
Sadly, the phone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer you these two channels – if phone service is a deal-breaker for you you might want to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the quality of Getresponse service, I’ve never needed to use it quite often (a fantastic thing) but when I’ve I have discovered it to be a small mixed bag (less of a good thing). Some of those live chat service I’ve received has been outstanding, and I haven’t had to wait too long to talk to a broker; the email support .
Some of the feedback I’ve got from our readers will suggest that there do need to be improvements made concerning the caliber of support Getresponse offer. Much like a number of these types of companies, I anticipate it boils down to who you get on the day. Email Marketing Information
Getresponse offers some very comprehensive analytics and reporting options. You get all the Fundamentals of track – open speed, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to identify individuals who didn’t engage with an e-newsletter that you shipped and put them in a section of readers which you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action in your mails, and time your prospective mailouts based on this information
’email ROI’: by incorporating some tracking code into your post-sales webpage on your website, you can find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user info – you could click on one of your subscribers and see where they signed up from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied from the box look somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, designs and vision easily enough with all the controls provided; and naturally there is nothing to stop you designing your own HTML email template and importing the code for this.
Additionally, there are a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, therefore it is generally pretty simple to find a good beginning point to get a template and edit it until you’re happy with the plan.
If you are really not pleased with the templates provided by Getresponse, there is also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options are not very extensive (only 11 templates are provided – well short of their 700+ available for regular newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements that could be made in this region. Email Marketing Information
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you personally — you can set them up so that instantly after someone signs up to your mailing list, they get a welcome message in the business; a week after they could get a discount deal for some of your goods or services; three weeks later they could receive an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles like the example above, and also action-based messages may be triggered by user actions or information, such as:
contributors to particular lists
changes connected tastes
finished trades / targets
changes in user data
Recently Getresponse launched a new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a certain link etc..
This type of functionality goes way beyond what’s traditionally been on offer from autoresponders, and lets you make a user travel that may be customised to the nth level.
To get a fast overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available to the more expensive plans – the’Pro’ program and upward. Email Marketing Information
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads in the event, rather than simply directing individuals to some (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse provides something very beneficial in this respect that the majority of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create one landing page, which can simply be displayed 1,000 times a month.
Also, and above all, you can’t use the landing page A/B testing functionality on the least expensive Getresponse plan (where the machine shows a sample of your customers different variations of your landing page, computes conversion speeds, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they are certainly a useful attribute – then it is definitely worth considering one of the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an extra $15 a month, however very frustratingly, although the add-on permits you to display an unlimited amount of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for one of the more expensive programs (which I guess is what Getresponse want one to do) .
Getresponse was ahead of its rivals for quite a while using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than many similar products when it comes to displaying a responsive record of your e-newsletter – you just hit a’mobile preview’ button for a quick snapshot of what your email looks like on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone trailer around, so that you may preview what your email looks like when the display is used in either portrait or landscape style. Email Marketing Information
Customer Relationship Management
One of the most frustrating facets of utilizing many well-known CRM tools is the necessity to export data to CSV and back to your email marketing tool in order to do mailouts (or the need to export data from the email marketing tool into your CRM to add leads to it).
So when I saw Getresponse recently introducing a brand new CRM feature into their plans I had been intrigued – this could potentially do away with all that info exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it in order to perform rather basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how to use this operation would be as follows:
You can add a contact to a specific point on a sales pipeline depending on the page of your site they completed a form on;
you can then send a automated email tailored to that pipeline period a couple of days afterwards;
and based on the action they took in regards to this email (clicking on a certain link ) you can automatically move them on another phase of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and that I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to look at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all good news about the CRM front there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a record of the communication from the contact’s history. There is currently no method of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And strangely, when you click a contact within a deal pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your prospects are not displayed. To see this, you have to go out of the CRM part of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing this doesn’t display their deal history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to put in a bargain right to a pipeline and enter the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the stuff it could do on the automation aspect is impressive. I am optimistic that this feature becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the notion of having your email database along with your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very aggressive also by comparison to established webinar solutions. By way of example, among the leading webinar services, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might also buy webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key rivals, especially once you believe that you can connect it in with a built-in CRM tool (more about this in a minute ). Email Marketing Information
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always a very important point to look at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability prices; but Getresponse seems reasonably open about this, with this to say about it on their own website:
At GetResponse we’re often asked about the quality of our deliverability rate. Because deliverability depends on many things, including the content of your messages, the deliverability rate may vary for every mailing. For all our clients jointly, nevertheless, we are pleased to say our overall deliverability rate now stands at 99%.
Clearly you’re going to need to take the organization’s word for this, but assuming it is accurate, it’s a good rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse actually provides you the deliverability rate of every message in your email analytics – that is something that I have not encountered on rival goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on one thing concerning deliverability however: to ensure a high deliverability speed, it’s advisable to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I have not encountered any deliverability problems utilizing the cheaper plans, competing products do not force you to invest in a more expensive strategy to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you use use a single opt-in procedure, the person registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one opt-in process is that it makes it very simple for users to subscribe to your mailing list; additionally, it generally increases conversion rate and so the number of readers on your list. A double opt-in procedure is best for verifying that the people subscribing to a record are using actual email addresses and leads to cleaner information and more accurate stats (because open rates etc. ) are calculated based on a list comprising just email addresses).
Now, the good news here is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty fine — but to be honest, I think there is a lot of room for advancement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being watched on).
Furthermore, no controllers are offered by Getresponse to change forms off or on on particular devices or individual pages of your site. At the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I link my Getresponse to a growth-hacking instrument called Sumo (this enables me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d love to and on the pages I want). Email Marketing Information
Overall, Getresponse is really straightforward to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain functionality a bit tricky at times).
1 place I think that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of content and move them around an e-newsletter, in practice it’s fairly user friendly to use and can lead to accidental deletion of content, or placement of it at the incorrect part of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it will result in a helpful tool – it is only that the execution of it could be somewhat better.
Additionally, as described above, the CRM tool might be better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial that Getresponse supplies is completely functional and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is that it restricts the number of subscribers you can send to to 1000. It would be useful if this could be raised a little, as it would help prospective users try the tool out in more’real-world’ situations.
There are 3 main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional kinds of strategy to choose from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists transcend 100,000 email addresses: that begins at $1199, with accurate pricing depending on prerequisites (if you’re considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Email Marketing Information
Distinctions of Every Strategy
All the Getresponse plans cover the important basics — key characteristics include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ plans up
landing pages – you can simply avail of all landing pages that allow split testing and boundless views if you are on a’Pro’ plan or greater
Webinars – this performance isn’t available whatsoever on the’Email’ plan and the amount of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially if you’ve got a reasonably large number of email addresses onto your database.
For example, if you’ve got a mailing list comprising between 9,000 and 10,000 records which you want to send an unlimited number of mails each month to, then you’ll discover that hosting it with Getresponse prices $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your own database however on the number of emails you send per month also. If you’re happy to limit the amount of mails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The sole well-known service I can think of that comes in considerably more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your listing, it might occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less operational offering for $12 a month.
Two final things to be aware of about the pricing :
Some competing suppliers — notably Mailchimp – provide free account for users that have a few records (but these don’t offer the entire assortment of features that you get on a paid program ).
As mentioned earlier, if you are ready to pay upfront for 1 or 2 decades, you can avail of substantial discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about attributes? Email Marketing Information
Getresponse represents among the more cost-effective tactics to host and communicate with an email .
It’s also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any rival product that delivers this’all round’ proposition, and it’s what continues to persuade us to utilize it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements could be made to the data capture types also, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the service offering.
All in all though I rate Getresponse very highly – you receive substantial bang for your buck with this product.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are happy to utilize an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain situations, substantially so) whilst offering just as much, or even more performance as them.
The discounts you receive when paying for a couple of years of service are very generous – you will be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its website and providing deliverability statistics for person e-newsletters you send.
It offers a very flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters very readily.
It comes with a helpful landing page founder – but bear in mind that you need to be on a more expensive strategy to get the fully operational version of the.
You are able to try all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms supplied are not responsive and you can’t control when and where they are displayed on your site.
CRM functionality needs to be improved considerably before it can be thought of as a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those provided by competing goods.
The pricing structure is a little perplexing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages to to 1000.
The landing page add-on doesn’t allow you to perform A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Email Marketing Information