Description of Getresponse Email Marketing Indonesia
Getresponse is primarily an email Advertising program Which Allows you to: Email Marketing Indonesia
Import and host a mailing list and also catch data onto it
generate newsletters that could be sent to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it is getting more of an’all-in-one’ marketing alternative.
Besides email marketing, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let’s drill down to the key qualities to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email support and assorted online tutorials / resources.
Regrettably, the phone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer these two stations – if telephone service is a deal-breaker for you you may wish to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I’ve never needed to use it very often (a fantastic thing) but when I have I’ve discovered it for a small mixed bag (less of a good thing). A number of the live chat support I have received was excellent, and I have not had to wait too long to talk to an agent; the email service less so.
Some of the feedback I have from our readers will suggest that there do need to be improvements made in terms of the quality of service Getresponse offer. Much like a lot of these kinds of companies, I expect it often boils down to that you get on the day. Email Marketing Indonesia
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open speed, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to spot individuals who didn’t engage with an e-newsletter that you sent and set them in a segment of readers that you may then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action on your mails, and time your prospective mailouts based on this info
’email ROI’: by incorporating some tracking code into your post-sales page on your website, you can find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user information – you can click on one of your readers and see in which they signed from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales monitoring ) but Getresponse’s reporting tool is definitely one of most featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided out of the box seem a bit dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, layouts and vision easily enough with all the controls provided; and of course there is nothing to stop you designing your own HTML email template and minding the code for it.
Furthermore, there are a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand categories, therefore it is generally pretty straightforward to locate a good starting point for a template and edit it before you’re happy with the design.
If you are really unhappy with the templates provided by Getresponse, there is also the option of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options aren’t so extensive (just 11 templates are provided – well short of the 700+ accessible for regular newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements that could be created in this region. Email Marketing Indonesia
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you — you can set them up so that instantly after someone signals up to your mailing list, they get a welcome message from your business; a week later they can receive a discount offer for a number of your goods or services; three weeks after they could receive an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the illustration above, and also action-based messages may be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact tastes
completed transactions / targets
changes in user data
Lately Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a certain link etc..
This kind of performance goes way beyond what has traditionally been available from autoresponders, and lets you create a user journey which can be customised to the nth level.
For a fast overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available to the more expensive programs – the’Guru’ plan and up. Email Marketing Indonesia
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads in the event, instead of simply directing people to a (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse offers something very beneficial in this respect that most of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create one landing page, that can only be displayed 1,000 times per month.
Additionally, and above all, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the machine indicates a sample of your customers different variations of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they are certainly a helpful feature – then it is definitely worth looking at among the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an additional $15 a month, however quite frustratingly, even though the add-on allows you to display an unlimited number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for one of the more expensive programs (which I guess is what Getresponse would like you to do!) .
Getresponse was ahead of its rivals for quite a while with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a responsive preview of your e-newsletter – you simply hit a’mobile preview’ button to get a quick snapshot of your email resembles on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone trailer around, so that you can preview what your own email looks like when the display is employed in either portrait or landscape style. Email Marketing Indonesia
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is that the necessity to export data to CSV and straight back into your email marketing instrument in order to perform mailouts (or the necessity to export data from your email marketing tool in your CRM to add prospects to it).
So when I saw Getresponse lately introducing a new CRM feature into their plans I was intrigued – that could possibly eliminate all that data exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it in order to carry out quite basic tasks: you could create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline stage.
An example of how to use this operation would be as follows:
It is possible to add a contact to a particular point on a sales pipeline based on the page of your website that they completed a form ;
you can then send a automated email tailored to that pipeline stage a few days afterwards;
and dependent on the actions they took with regard to this email (clicking on a particular link etc) you could automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and that I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front — there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a list of this communication in the contact’s history. There is now no way of doing so together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And oddly, if you click a contact in a deal pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you’ve sent to your prospects aren’t displayed. To observe this, you have to go from the CRM part of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing so does not display their history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a bargain directly to a pipeline and enter the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the things it could do on the automation side is impressive. I’m hopeful that this attribute gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the idea of having your email database and your webinar tool under the exact same roof is extremely appealing.
The pricing is also very competitive also compared to established webinar solutions. By way of instance, one of the primary webinar services, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might also buy webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key rivals, especially when you consider you could connect it in using a built in CRM tool (more about this in a moment). Email Marketing Indonesia
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously a very important point to check at when selecting an email marketing instrument.
Not all email marketing providers are that forthright in their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it in their own website:
At GetResponse we are frequently asked about the quality of the deliverability speed. Since deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients jointly, nevertheless, we’re proud to say our overall deliverability rate now stands at 99%.
Obviously you are going to need to choose the organization’s term for this, but assuming it is accurate, it is a fantastic speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of each message in your email analytics – that is something that I have not encountered on competing products’ metrics. A thumbs up for this.
I really do have to pull Getresponse on one thing relating to deliverability however: to guarantee a high deliverability speed, it is advisable to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I’ve not struck any deliverability difficulties using the less costly plans, competing products do not make you invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in process, the person signing up to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one sampling procedure is that it makes it very simple for users to sign up for your mailing list; additionally, it generally increases conversion speed and therefore the number of readers on your list. A dual opt-in procedure is best for verifying the people subscribing to a record are using real email addresses and contributes to cleaner data and more precise stats (because open rates etc. are calculated based on a list comprising only real email addresses).
Now, the fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds pretty good — but to be honest, I think there is a lot of room for improvement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controllers are offered by Getresponse to change forms off or on on particular devices or pages of your site. In the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I link my Getresponse to some growth-hacking instrument called Sumo (that allows me to change pop-ups off for cellular users, in addition to display forms exactly as I’d like to and on the pages I need ). Email Marketing Indonesia
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality a bit tricky at times).
1 area I feel that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of content and transfer them around an e-newsletter, in practice it’s quite user friendly to use and may cause accidental deletion of material, or placement of it in the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will result in a helpful tool – it’s just that the implementation of it could be somewhat better.
Additionally, as described above, the CRM tool could be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is fully operational and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product that I don’t use” scenario.
The only down side to this free trial is that it restricts the amount of subscribers you can send to to 1000. It would be good if that could be raised a bit, as it would help prospective users try the tool out in more’real world’ scenarios.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, several additional kinds of strategy to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists transcend 100,000 email addresses: that starts at $1199, using exact pricing based on requirements (if you’re considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Email Marketing Indonesia
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant basics — key characteristics include:
The ability to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ programs up
Landing pages – you can simply avail of landing pages which enable split testing and boundless views if you’re on a’Guru’ program or higher
Webinars – that functionality isn’t accessible whatsoever around the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially in case you have a reasonably large number of email addresses onto your own database.
For instance, in case you’ve got a mailing list containing between 9,000 and 10,000 records which you wish to send an infinite number of emails per month to, then you might discover that hosting it using Getresponse costs $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses in your database however on the number of emails you send per month also. If you are delighted to limit the number of emails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service I could think of that comes from considerably cheaper is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your listing, it might occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database is the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if less functional offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing providers — especially Mailchimp – offer completely free account for users that have a small number of documents (but these do not supply the entire assortment of features that you get on a paid plan).
As stated earlier, if you are prepared to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Email Marketing Indonesia
Getresponse represents among the more cost-effective tactics to host and speak using an email database.
It’s also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any rival product that offers this’all around’ proposal, and it’s what continues to persuade us to utilize it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture forms too, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the support offering.
All in all though I rate Getresponse very tremendously – you get considerable bang for your buck with this item.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you’re pleased to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain cases, substantially so) whilst supplying just as much, if not more performance as them.
The discounts you get when paying for a couple of decades of service are very generous – you will be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its own website and providing deliverability statistics for individual e-newsletters you send.
It provides a very flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to your mailing list on either a single-opt in and also a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters very readily.
It comes with a useful landing page founder – but keep in mind you have to be on a more expensive strategy to get the fully operational version of the.
You can test out all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The data capture forms provided aren’t responsive and you can not control when and in which they are displayed on your website.
CRM performance has to be improved substantially before it can be considered a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those supplied by competing goods.
The pricing structure is a bit perplexing, with users having to cover something of a premium to access the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages into 1000.
The landing page add-on doesn’t let you execute A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Indonesia