Description of Getresponse Email Marketing In Digital Marketing
Getresponse is primarily an email Advertising program Which Allows you to: Email Marketing In Digital Marketing
Import and host a mailing list and also catch data on it
generate newsletters that could be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it’s getting more of an’all-in-one’ marketing alternative.
In addition to email advertising, it also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does this provide all of the key stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down to the key features to find out.
Up until very recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email service and assorted online tutorials / tools.
Regrettably, the telephone service has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer you both of these stations – if telephone service is a deal-breaker for you you might want to contemplate Aweber, which still provides it (you can read our Aweber review here).
In terms of the quality of Getresponse support, I’ve not had to use it quite often (a fantastic thing) but when I have I have discovered it to be a small mixed bag (less of a fantastic thing). A number of those live chat service I’ve received has been excellent, and I have not needed to wait too much time to chat with an agent; the email support .
Some of the comments I have from our readers does suggest that there do have to be improvements made in terms of the quality of support Getresponse offer. As with a lot of these types of companies, I anticipate it often boils down to that you get daily. Email Marketing In Digital Marketing
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of track – open rate, click-through, unsubscribe Prices and so forth – but in addition to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to spot individuals who didn’t participate with an e-newsletter you shipped and put them in a segment of readers which you can then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action in your emails, and period your prospective mailouts based on this information
’email ROI’: by incorporating some monitoring code to your post-sales webpage on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user information – you could click one of your readers and see where they signed from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales tracking) but Getresponse’s reporting tool is definitely one of most featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied from the box seem somewhat dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough with all the controls supplied; and naturally there’s nothing to prevent you designing your own HTML email template and importing the code for this.
Furthermore, there are a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, so it’s generally pretty straightforward to find a good starting point to get a template and then edit it until you are happy with the plan.
If you are really not pleased with the templates offered by Getresponse, there’s also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options are not so extensive (just 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements which could be created in this area. Email Marketing In Digital Marketing
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you personally — you can put them up so that instantly after someone signals up to a mailing list, they get a welcome message from your company; a week later they can get a discount offer for a number of your goods or services; 3 weeks later they could receive an encouragement to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the illustration above, and action-based messages may be triggered by user actions or information, such as:
subscriptions to particular lists
changes in contact tastes
completed trades / targets
changes in consumer information
Lately Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a certain link etc..
This type of functionality goes far beyond what’s traditionally been available from autoresponders, and lets you create an individual journey that can be customised to the nth degree.
For a quick overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available to the pricier plans – the’Guru’ program and upward. Email Marketing In Digital Marketing
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads if, rather than simply directing people to some (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse offers something very useful in this regard that the majority of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just produce one landing page, which can only be displayed 1,000 times per month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the system shows a sample of your customers different versions of your landing page, computes conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they are unquestionably a helpful feature – then it’s definitely worth considering one of the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an additional $15 a month, but quite frustratingly, even though the add-on allows you to display an unlimited amount of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I was interested in the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for one of the pricier programs (which I suppose is exactly what Getresponse would like you to do) .
Getresponse was before its competitors for quite a while using its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a reactive record of your e-newsletter – you just hit a’cellphone preview’ button for an instant snapshot of what your email resembles on a smartphone (see image right).
Not only that but you can’flip’ the smartphone preview around, so that you may preview what your own email looks like when the display is employed in either portrait or landscape mode. Email Marketing In Digital Marketing
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is the necessity to export information to CSV and back into your email marketing tool as a way to perform mailouts (or the necessity to export info from the email marketing tool into your CRM to add prospects to it).
So when I saw Getresponse recently introducing a brand new CRM feature in their plans I had been intrigued – that could potentially do away with all that data exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it to carry out rather basic jobs: you can create sales pipelines, add contacts to these and monitor activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline phase.
An example of how you could use this functionality is as follows:
You can add a contact to a particular point on a sales pipeline based on the page of your site that they finished a form ;
you can then send them a automated email tailored to this pipeline stage a couple of days later;
and based on the actions they took in regards to that email (clicking on a particular link ) you could automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to look at committed — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front there are some big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a list of the communication in the contact’s history. There is now no way of doing so together with the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or customers.
And strangely, when you click on a contact within a bargain pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your leads are not displayed. To observe this, you have to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and then input the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the things it could do on the automation aspect is remarkable. I am optimistic that this feature gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the notion of having your email database and your webinar tool under the exact same roof is extremely appealing.
The pricing is also very aggressive also by comparison to established webinar solutions. By way of example, one of the primary webinar services, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (as long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ program allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You might also purchase webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key rivals, especially when you believe that you can link it in using a built-in CRM tool (more about this in a moment). Email Marketing In Digital Marketing
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always an important thing to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability prices; but Getresponse seems reasonably open about this, with this to say about it on their own website:
At GetResponse we are frequently asked about the quality of the deliverability speed. Because deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers jointly, however, we are proud to say our overall deliverability rate currently stands at 99%.
Obviously you are going to have to choose the company’s term for this, but supposing it is true, it is a good speed and inspires confidence that the vast majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really gives you the deliverability rate of each message in your email analytics – that is something that I have not encountered on rival products’ metrics. A thumbs up for it.
I do have to pull Getresponse on something concerning deliverability however: to ensure a high deliverability rate, it is a good idea to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I’ve not struck any deliverability problems utilizing the less costly plans, competing goods do not force you to invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you use use one opt-in process, the individual registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one opt-in process is that it makes it really simple for users to sign up for a mailing list; it also generally increases conversion speed and therefore the number of readers on your record. A dual opt-in process is better for verifying the folks subscribing to your record are using actual email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. ) are calculated based on a list containing just email addresses).
The good news is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds quite good — but to be honest, I think there’s a great deal of room for improvement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controls are provided by Getresponse to switch forms off or on on particular devices or individual pages of your site. At the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I connect my Getresponse to a growth-hacking tool called Sumo (that enables me to change pop-ups off for mobile users, as well as display forms exactly as I’d like to and on the pages I need ). Email Marketing In Digital Marketing
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain performance just a bit tricky at times).
One area I feel that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of content and transfer them around an e-newsletter, in practice it’s quite user friendly to use and may cause accidental deletion of material, or placement of it at the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does make for a useful instrument – it’s just that the implementation of it might be rather better.
Also, as explained above, the CRM instrument could be better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse provides is fully operational and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is the fact that it limits the number of subscribers you can send to to 1000. It would be useful if this could be raised a bit, as it might help prospective users try the tool out in more’real world’ situations.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional kinds of strategy to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: that begins at $1199, using exact pricing based on prerequisites (if you’re interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Email Marketing In Digital Marketing
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to import, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
landing pages – you can simply avail of all landing pages which enable split testing and boundless views if you’re on a’Guru’ program or higher
Webinars – that functionality isn’t available at all around the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, particularly in case you’ve got a reasonably high number of email addresses on your database.
For instance, if you’ve got a mailing list containing between 9,000 and 10,000 documents that you wish to send an unlimited number of emails per month to, then you might discover that hosting it with Getresponse prices $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your database however on how many emails you send a month too. If you’re happy to set a limit on the number of mails sent via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The only well-known service that I can think of that comes in significantly cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your listing, it may sometimes be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less operational offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing providers — notably Mailchimp – offer completely free account for users that have a small number of documents (but these don’t supply the full assortment of features that you get on a paid plan).
As stated before, if you are prepared to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about features? Email Marketing In Digital Marketing
Getresponse represents one of the more cost-effective tactics to host and communicate using an email database.
It is also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any rival product that offers this’all around’ proposition, and it’s what continues to persuade us to utilize it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, especially where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it should be. A lot of improvements could be made to the data capture types too, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the service offering.
All in all though I rate Getresponse very highly – you receive considerable bang for your dollar with this product.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain cases, significantly so) whilst supplying as much, or even more functionality as them.
The discounts you get when paying for a couple of years of service are extremely generous – you’ll be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its reporting and thorough split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its own website and supplying deliverability statistics for person e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters very easily.
It includes a useful landing page founder – but bear in mind that you need to be on a more expensive plan to get the fully functional version of this.
You are able to test all its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can not control when and where they’re displayed on your site.
CRM performance needs to be improved considerably before it can be thought of as a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those supplied by competing goods.
The pricing structure is a bit confusing, with customers having to cover something of a premium to get the landing page creator tool.
The free trial restricts the number of subscribers you can send messages into 1000.
The landing page add-on does not allow you to execute A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Email Marketing In Digital Marketing