Primary Features Email Marketing Ideas
Aweber provides you with the Following key attributes:
the ability to import / host the email database
a vast range of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email functionality
telephone, email and live chat service
integrations with third-party programs Email Marketing Ideas
Aweber’s support is one of The stand-out features of the product.
Phone support, email service and Live chat support is all available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer email and/or live chat support.
Additionally, there’s no magic to Go through to contact support – related phone number and email details can be seen very easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a novice to email Advertising, then this sort of easy accessibility to good-quality support is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The access to support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber supply one of the largest collections of e-newsletters templates accessible: you will find more than 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not adore all of The layouts – some of them seem slightly dated. I’d believe them to be slightly better than the Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that using a bit of tweaking you should be able to find a suitable one for your e-newsletters. There’s, of course, always the option of coding your own too. Email Marketing Ideas
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you specify. In Aweber, this is called’Blog broadcasts’, although technically you can take advantage of this feature with any material which has an RSS feed.
This functionality is Particularly handy for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters comprising their latest posts (or, indeed, a monthly digest of blog posts). In essence, it means that you can power your newsletters from the site – this can be a big time-saver.
It’s worth noting that You can’t use the standard Aweber template designs for RSS-to-email functions – you need to choose from a set of templates that are specifically designed for this purpose.
On the plus side, there are quite A few of these to pick from – over most other e-marketing solutions I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something that works fine, but I think there’s definitely some large space for improvement here.
One thing that you can’t use in Aweber templates that you can in some other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your emails are very likely to appear more consistently and display more faithfully across email customers – but merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it would be nice to find a few of the templates freshened up a bit, and the addition of some attractive web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the option to add your subscribers to a certain pair of autoresponders, and tag them. Not all competing products allow the inclusion of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Need to answer a few questions regarding how you gathered the data you’re importing. If your list is on the larger side, you can also need to wait until it is reviewed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a feature Which is offered by email advertising options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally look for a flowchart where emails are sent based on user actions: email opens, link clicks, website visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature that to a degree provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — specifically opens and clickthroughs — along with the program of tags to ascertain what should be sent to whom and when (see previously ).
But I Think this operation needs to go somewhat further actually – tools like Getresponse and Mailchimp provide considerably more flexibility when it comes to which kinds of user behaviour can activate mailouts.
By way of instance, at Getresponse, you may use triggers such as buy, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is playing a little bit of catch up with its competitors here. Email Marketing Ideas
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s merely’alright’.
On the other hand It’s very easy To set up follow up emails based on time interval – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days afterwards and a’follow us on social media’ email a week later is extremely straightforward. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders based on user actions and purchases is a bit more complex compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘targets’ or combine automation principles with tagging to make autoresponders behave in very funky ways. . .but if you would like to take advantage of autoresponders in really advanced ways, you’ll probably need to look at other products, especially Getresponse, which provides’advertising automation’ performance that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this day and age of smartphones and tablets, this can be a good feature.
One minor Gripe I have however seeing the responsive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The absence of the operation is not a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a lot of campaigns each month.
Divide testing (also known as A/B testing) involves sending variations of your e-newsletters to some of your mailing list, monitoring the operation of every , and sending the’best’ version to the remainder of your list.
Most e-marketing tools handle This automatically for you: you produce a few different variations of your email (using either different content or theme headers), send them into a sample of your data, and your e-marketing solution will roll the very best performing version mechanically to the rest of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you were able to create and test four variations of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely inaccessible in Aweber – I have been assured by their sales team that it is coming back during the upcoming few months, but if you think you’re going to want this operation desperately you could be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / information, including
that the growth of lists over the years
an overview of sign up methods
where people are opening your own email (i.e., geographical location)
the history of an individual’s action – you can see past opens and clicks etc. in a per-subscriber level
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; however, I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two products you Appear to have the ability to acquire more of an overview of information in 1 spot, particularly when considering the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp current all the reporting data onto a single dashboard (that you can then use to drill down to particulars ). Email Marketing Ideas
A Great feature of Aweber is the Flexibility it provides you around how you need to handle the opt-in process.
You Can Opt to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is subscribed immediately after finishing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s good to see Aweber being flexible in this regard – not all competing options provide their clients with this selection.
Aweber Provides an adequate selection of integrations with other solutions. You will find over 400 integrations available which enable you to connect Aweber to different kinds of cloud-based software – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so forth.
A number of them involve committed widgets; others demand adding a snippet of code into a website; others demand a sync tool like Zapier.
It’s uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (which appears to be the default option’standard’ email advertising choice for a lot of apps), but you also should not have too much trouble getting Aweber to work with a broad range of other SaaS (software as a service) programs.
Information in Aweber is Fairly simple. You may produce segments not only depending on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, goods purchased and in the future. It’s all very flexible and easy to use.
It’s a bit tricky however To figure out how to get to the screen where you create the sections – you basically have to go to a’handle subscribers’ section, search for a number of subscribers and save the search for a segment.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – although others (such as Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Regrettably Aweber does not let You broadcast mails to multiple sections at the same time, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you are a car dealer having a mailing list comprising a field known as’car version.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to those three segments in one go.
In an Perfect world you would just be Able to select the relevant segments and send the message to those 3 groups. With Aweber however – this isn’t possible. You would have to send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude particular segments from the air; therefore finally it’s a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far better manner.
Overall I would say Aweber is a Solid email marketing instrument.
It is not exactly the best product of its Kind available, but it is reasonably priced, simple to use and comprises many of the key features you’d expect from an email marketing alternative.
The primary Facets of the Item That will nudge me in Aweber’s leadership are its ease-of-use and thorough support. The latter might be particularly important for some potential customers, especially those starting out in e-marketing without a truckload of technical skills (you probably won’t have stuck, but if you do, you can speak with an actual human being on an actual telephone line about your issue ).
In Addition, It’s not too Expensive compared to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but in case you haven’t made up your mind on whether this is the e-marketing alternative for you, here’s a brief breakdown of the important pros and cons of using it: Email Marketing Ideas
Benefits of using Aweber
Divide testing is currently disabled.
There are cheaper options on the market that offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are bad and they can not be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude multiple sections at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some essential competing goods and based on Aweber’s Stevie awards for client support, ought to be high.
It is reasonably priced – although not the most expensive product of its type out there, it is cheaper than several similar options.
It lets you choose whether to subscribe people to your list on a single or double opt-in basis.
It’s good import functionality, together with the choice to import a wide assortment of file types and also add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a fantastic assortment of third party tools and apps.
It comes with an extremely large assortment of templates – over its key competitors.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting information is relatively simple and you may use both field contents and user action (email opens, links clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You will have to call Aweber for a quotation.
A 14% discount is available If you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Structure that prospective users might enjoy is that all attributes are available on all programs – unlike some competing products you don’t need to be on more expensive plans to unlock specific functionality.
That said, The functionality on Aweber – as we’ll see below – isn’t always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the same cost as Mailchimp
slightly more expensive than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s feature set is more basic however).
It’s worth noting that the above Comparisons do not really apply to very little lists nonetheless – if you’ve got a little email database, several of the competing products are better worth.
For example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which allow you to host the very same quantities of email addresses as outlined previously, but they restrict the number of e-newsletters which it is possible to send them. For the sake of a comparison, I have referenced the costs for Campaign Monitor plans that allow unlimited broadcasts as these plans are similar in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber cheaper, occasionally more expensive. But generally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only variable you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you of course would be to avail of its free trial. Email Marketing Ideas