Primary Features Email Marketing Hosting
Aweber provides you with the Following key attributes:
the capacity to import / host an email database
a vast range of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email performance
telephone, email and live chat service
integrations with third party programs Email Marketing Hosting
Aweber’s service is one of The stand-out features of the goods.
Phone support, email service and Live chat support is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat support.
Additionally, there’s no magic to Proceed through to get service – relevant phone number and email details can be seen quite easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a novice to email Marketing, then this type of simple accessibility to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitors, Aweber provide one of the biggest sets of e-newsletters templates available: there are more than 700 available.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not love all of The designs – some of them seem slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that using a bit of tweaking you should be able to obtain a proper one for your e-newsletters. There is, of course, always the choice of coding your own too. Email Marketing Hosting
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out according to a schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, though technically you can take advantage of this feature with any material which has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters containing their latest posts (or, really, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your site – this can be a large time-saver.
It’s worth noting however that You can not use the standard Aweber template layouts for RSS-to-email purposes – you need to pick from a set of templates that are specifically designed for this function.
On the plus side, there are quite Some of them to choose from – over most other e-marketing alternatives I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something which works fine, but I believe there’s definitely some large room for improvement here.
1 thing that you can not use in Aweber templates which you can in some other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You are limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for instance, your emails are very likely to seem more consistently and exhibit more faithfully across email customers – however merely using web safe fonts may make templates look a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be nice to see a few of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the choice to add your subscribers to a certain pair of autoresponders, and tag them. Not all competing goods permit the inclusion of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you may Have to answer a few questions regarding how you collected the information you’re importing. If your listing is on the bigger side, you may also need to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a feature Which is offered by email advertising solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally design a flowchart where mails are routed based on user actions: email opens, connect clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to a level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user activities — specifically opens and clickthroughs — and the program of tags to ascertain what needs to be routed to whom and when (see above).
However, I Think this operation needs to go a bit further actually – tools such as Getresponse and Mailchimp supply much more flexibility when it comes to which types of user behavior can activate mailouts.
By way of instance, at Getresponse, you may use triggers like buy, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is playing a little bit of catch up with its competitors here. Email Marketing Hosting
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user activities – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it is merely’alright’.
On the plus side It’s very easy To install follow up emails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week later is extremely straightforward. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and purchases is a little more complex than with key opponents Mailchimp and Getresponse.
Using Aweber, you can make ‘targets’ or unite automation principles with tagging to make autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in actually advanced manners, you’re likely going to need to look at other products, especially Getresponse, which provides’marketing automation’ functionality that hooks up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this time of smartphones and tablets, this definitely is a good feature.
One minor Gripe I have however regarding the responsive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or similar. The absence of this functionality isn’t a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a great deal of campaigns each month.
Split testing (also known as A/B testing) involves sending variants of your e-newsletters to some of your mailing list, tracking the operation of eachand every sending the’best’ version to the rest of your list.
Most e-marketing tools handle This automatically for you: you create a couple of distinct variations of your email (using either differing content or subject headers), send them into a sample of your information, and your e-marketing solution will roll the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until very recently, you could make and test four variations of an email (making Awber’s split testing operation better than most major competitors; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales staff that it’s coming back during the upcoming few months, but if you think you’re going to want this functionality urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor key stats like open rate, clickthroughs and bounces, you can also look at a lot of additional Helpful analytics / information, including
the Increase of lists over time
an Summary of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s action – you can view past opens and clicks etc. in a per-subscriber level
And much else besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or even Mad Mimi; howeverI would argue that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two goods you Appear to be able to acquire more of an summary of information in 1 spot, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current all the reporting data on one dashboard (that you can then use to drill down to specifics). Email Marketing Hosting
A nice feature of Aweber is the Flexibility it provides you around how you want to handle the opt-in procedure.
You can choose to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed immediately after finishing a form; double opt-in is when they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all competing solutions provide their clients with this choice.
Aweber Offers an adequate range of integrations with different options. There are more than 400 integrations available which enable you to connect Aweber to various types of cloud-based software – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of them involve dedicated widgets; others involve including a snippet of code into a site; others demand a sync tool like Zapier.
It is rare that Aweber will plug to other applications quite as seamlessly as Mailchimp (that seems to be the default option’standard’ email marketing choice for a great deal of programs ), but you also should not have too much trouble getting Aweber to work with a broad range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Pretty straightforward. You may produce sections not only based on the contents of any field in your database, but also on user action too – mails opened, web pages visited, links clicked, goods purchased and so on. It is all very flexible and simple to use.
It is a little bit tricky however To figure out how to reach the screen where you create the segments – you basically have to go to a’handle subscribers’ section, search for some readers and then save the search as a segment.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – although others (such as Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple segments at once, however. This may cause problems for many users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you are a dealership having a mailing list comprising a field known as’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in 1 go.
In an Perfect world you’d only be Able to select the relevant segments and deliver the message to all those three groups. With Aweber however – this is not possible. You would have to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude certain segments from the air; so ultimately it is a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much greater way.
Overall I’d say Aweber is a Strong email marketing tool.
It is not exactly the best product of its own Kind available, but it is reasonably priced, easy to use and contains most of the key features you’d expect from an email marketing solution.
The primary aspects of the product That would nudge me in Aweber’s direction are its own ease-of-use and thorough support. The latter might be especially important for some potential customers, particularly those starting out in e-marketing with no truckload of technical skills (you probably won’t get stuck, but if you do, you can speak with an actual human being on an actual telephone line about your problem).
In Addition, It’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you haven’t made up your mind on whether this is the e-marketing alternative for you, here is a brief breakdown of the key pros and cons of utilizing it: Email Marketing Hosting
Benefits of using Aweber
Split testing is presently disabled.
There are cheaper options on the market that offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can not be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – whilst not the cheapest product of its kind out there, it is cheaper than many comparable options.
It enables you to choose whether to subscribe people to your list on a single or double click basis.
It has good export performance, with the choice to import a wide assortment of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good range of third party applications and apps.
It comes with a very large range of templates – over its key competitors.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting features are strong.
Segmenting information is relatively easy and you may use both field contents and user activity (email opens, hyperlinks clicked etc.) to make your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You will have to call Aweber for a quotation.
A 14% reduction can be obtained If you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Structure that potential users might like is that all of attributes are available on all programs – unlike any competing products you do not need to be on more expensive plans to unlock certain performance.
Nevertheless, The functionality on Aweber – as we’ll see below – is not necessarily as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).
It is worth noting that the aforementioned Comparisons don’t actually apply to very small lists nonetheless – if you’ve got a little email database, several of these competing products are better value.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which permit you to host the very same quantities of email addresses as outlined above, but they limit the amount of e-newsletters that you can send them. For the interest of a fair comparison, I have referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these plans are similar in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But generally I would say Aweber is priced about in the center of this e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only factor you should base your decision on. . .the more important consideration to work out is what bang you get for your dollar.
So let’s Look at some Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you naturally is to avail of its free trial. Email Marketing Hosting