Description of Getresponse Email Marketing Gratis
Getresponse is primarily an email marketing program that allows you to: Email Marketing Gratis
Import and host a mailing list and also catch data on it
generate newsletters that can be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it is becoming more of an’all-in-one’ marketing solution.
Besides email advertising, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive out there.
Not only does this provide all of the crucial stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down into the key features to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email service and assorted online tutorials / resources.
Sadly, the phone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer both of these stations – if telephone support is a deal-breaker for you you may wish to contemplate Aweber, which still provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I have not had to use it quite frequently (a good thing) but when I have I’ve discovered it for a bit of a mixed bag (less of a good thing). A number of those live chat support I’ve received was outstanding, and I have not needed to wait too long to talk to a broker; the email support less so.
Some of the comments I have from our readers will suggest that there do have to be improvements made in terms of the caliber of service Getresponse offer. As with a lot of these types of companies, I anticipate it often boils down to that you get on the day. Email Marketing Gratis
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t participate with an e-newsletter that you sent and put them in a section of readers that you can then email again with a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers do it in your emails, and time your prospective mailouts according to this info
’email ROI’: by incorporating some tracking code into your post-sales page on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user information – you can click on one of your readers and see where they signed from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales tracking) however Getresponse’s reporting application is definitely one of most featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied from the box seem somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and vision easily enough with all the controls supplied; and of course there is nothing to prevent you designing your own HTML email template and importing the code for this.
Furthermore, there are tons of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, so it’s generally pretty straightforward to locate a good beginning point to get a template and then edit it until you are happy with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the option of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options aren’t so extensive (only 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely a few improvements that could be created in this region. Email Marketing Gratis
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you personally — you can set them up so that instantly after someone signs up to your mailing list, they get a welcome message in your business; a week later they could receive a discount offer for some of your goods or services; 3 weeks later they could receive an invitation to follow you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the illustration above, and action-based messages may be triggered by user actions or advice, such as:
subscriptions to particular lists
changes connected tastes
completed trades / goals
changes in user information
Recently Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a specific link etc..
This kind of functionality goes way beyond what has traditionally been on offer from autoresponders, and lets you create a user journey which can be customised to the nth level.
To get a fast overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, these more advanced marketing automation features are only available on the more expensive plans – the’Pro’ plan and upward. Email Marketing Gratis
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads if, rather than simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse offers something quite useful in this regard that most of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce one landing page, that can simply be displayed 1,000 times per month.
Also, and very importantly, you can’t use the landing page A/B testing performance on the cheapest Getresponse plan (where the system shows a sample of your users different variations of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you are serious about landing pages – plus they are certainly a useful attribute – then it is definitely worth looking at one of the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an additional $15 a month, however very frustratingly, although the add-on permits you to display an infinite number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for one of the more expensive plans (which I guess is exactly what Getresponse would like you to do!) .
Getresponse was before its rivals for quite some time with its responsive email design performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’mobile preview’ button for a quick snapshot of your email looks like on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone preview around, so you can preview what your own email looks like when the screen is employed in either portrait or landscape mode. Email Marketing Gratis
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is that the necessity to export information to CSV and straight back into your email marketing tool in order to perform mailouts (or the need to export info from the email marketing tool in your CRM to include leads to it).
When I watched Getresponse lately introducing a new CRM feature in their plans I was intrigued – that could potentially do away with all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it in order to perform rather basic jobs: you can create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how you could use this operation would be as follows:
You can add a contact to a particular stage on a revenue pipeline based on the page of your site they completed a form on;
you can then send them a automated email tailored to this pipeline period a few days afterwards;
and dependent on the action they took in regards to that email (clicking on a particular link ) you can automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front — there are a few big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or client; doing so keeps a list of the communication in the contact’s history. There’s now no method of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And strangely, when you click a contact in a bargain pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you have sent to your prospects are not displayed. To observe this, you need to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a deal right to a pipeline and enter the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the things it can do on the automation aspect is remarkable. I am optimistic that this attribute gets developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the idea of getting your email database and your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very aggressive too compared to based webinar solutions. By way of instance, one of the leading webinar providers, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ program allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might even purchase webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you will need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key rivals, particularly when you believe you could link it in with a built in CRM tool (more about that in a minute ). Email Marketing Gratis
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is obviously a very important thing to check at when selecting an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it in their own website:
At GetResponse we are often asked about the quality of our deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for every mailing. For all our clients collectively, however, we are proud to say our general deliverability rate currently stands at 99%.
Obviously you’re going to have to take the company’s term for this, but assuming it’s true, it is a good rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse actually gives you the deliverability rate of every message in your email analytics – this is something I haven’t struck on competing goods’ metrics. A thumbs up for it.
I do need to pull Getresponse on something concerning deliverability nevertheless: to guarantee a high deliverability rate, it is a good idea to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I have not encountered any deliverability problems using the less costly plans, competing products don’t force you to invest in a more expensive plan to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you utilize a single opt-in procedure, the individual registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of one sampling procedure is that it makes it very simple for users to sign up for a mailing list; it also generally increases conversion speed and therefore the amount of subscribers on your record. A dual opt-in procedure is best for verifying the folks subscribing to a record are using actual email addresses and leads to cleaner information and more accurate stats (because receptive rates etc. are calculated based on a list containing just real email addresses).
The fantastic news here is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing products. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds quite good — but to tell the truth, I think there is a lot of room for improvement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being viewed on).
Additionally, no controllers are provided by Getresponse to switch forms off or on on specific devices or pages of your website. In the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I connect my Getresponse into a growth-hacking instrument called Sumo (this enables me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d like to and on the pages I need ). Email Marketing Gratis
Overall, Getresponse is really straightforward to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain functionality just a bit tricky at times).
One area I feel that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of articles and transfer them about an e-newsletter, in practice it’s fairly clunky to use and may lead to accidental deletion of content, or placement of it at the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does result in a helpful instrument – it’s just that the execution of it could be somewhat better.
Also, as explained above, the CRM instrument might be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse supplies is completely functional and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product that I do not use” scenario.
The only down side to the free trial is the fact that it limits the amount of subscribers it is possible to send to to 1000. It would be good if that could be increased a bit, as it would help prospective users try out the tool in more’real-world’ situations.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, many additional types of strategy to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists transcend 100,000 email addresses: that begins at $1199, with accurate pricing based on requirements (if you are considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Email Marketing Gratis
Distinctions of Each Plan
Each of the Getresponse plans cover the significant fundamentals — key features include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ programs up
landing pages – you can only avail of landing pages that enable split testing and unlimited views if you are on a’Pro’ plan or greater
Webinars – this functionality isn’t accessible whatsoever around the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, especially in case you have a fairly large number of email addresses on your database.
For example, in case you have a mailing list containing between 9,000 and 10,000 records which you want to send an infinite number of emails per month to, then you’ll find that hosting it with Getresponse costs $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses on your own database however on how many emails you send per month also. If you are happy to limit the number of emails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The only well-known service that I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your list, it may occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less operational offering for $12 a month.
Two final things to be aware of about the pricing :
Some competing suppliers — notably Mailchimp – provide free accounts for users with a small number of documents (but these do not offer the entire range of features that you get on a paid plan).
As mentioned before, if you are ready to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. However, what about attributes? Email Marketing Gratis
Getresponse represents one of the more cost-effective ways to host and speak using an email database.
It’s also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any competing product that delivers this’all around’ proposal, and it is what proceeds to persuade us to utilize it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, especially where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements could be made into the data capture forms also, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the service offering.
Overall though I speed Getresponse very highly – you get considerable bang for your dollar with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to utilize an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain situations, substantially so) whilst offering as much, or even more performance as them.
The reductions you get when paying upfront for a couple of years of support are extremely generous – you will be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not offered by any similar products.
Its own reporting and comprehensive split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its website and providing deliverability data for person e-newsletters you send.
It provides a very flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters very easily.
It comes with a helpful landing page founder – but keep in mind you have to be on a more expensive strategy to get the fully functional version of the.
You are able to test out all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can not control when and where they are displayed on your website.
CRM functionality has to be improved substantially before it can be thought of as a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those provided by competing products.
The pricing arrangement is a little confusing, with users having to cover something of a premium to get the landing page creator tool.
The free trial limits the amount of readers you can send messages into 1000.
The landing page addition does not allow you to perform A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Gratis