Description of Getresponse Email Marketing Freeware
Getresponse is primarily an email marketing app that allows you to: Email Marketing Freeware
Import and host a mailing list and also catch data onto it
create newsletters that can be delivered to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it is becoming more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does it provide all the crucial stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down to the crucial features to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email support and assorted online tutorials / resources.
Sadly, the telephone support has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be fair, many similar e-marketing platform suppliers only offer you these two stations – if phone service is a deal-breaker for you then you might want to consider Aweber, which still provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I have never needed to use it quite often (a good thing) but once I have I have discovered it to be a small mixed bag (less of a fantastic thing). Some of the live chat service I’ve received was excellent, and I haven’t had to wait too much time to talk to an agent; the email service .
Some of the feedback I have from our readers does indicate that there do have to be improvements made concerning the quality of service Getresponse offer. As with a number of these types of businesses, I expect it often boils down to who you get daily. Email Marketing Freeware
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify individuals who did not participate with an e-newsletter you shipped and set them in a section of readers which you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it on your emails, and time your future mailouts based on this info
’email ROI’: by adding some tracking code into your post-sales webpage on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user info – you could click on one of your subscribers and see in which they signed from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied from the box look somewhat dated; they are not as attractive as the ones offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, layouts and imagery easily enough using the controls provided; and naturally there’s nothing to prevent you simply designing your own HTML email template and minding the code for this.
Furthermore, you will find a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, so it’s generally pretty straightforward to locate a good beginning point for a template and edit it until you are delighted with the design.
If you are really unhappy with the templates provided by Getresponse, there is also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options are not so extensive (just 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely a few improvements which could be created in this region. Email Marketing Freeware
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you personally — you can put them up so that instantly after someone signs up to your mailing list, they receive a welcome message from the company; a week later they can receive a discount offer for a number of your products or services; three weeks after they could receive an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the example above, and also action-based messages can be triggered by user actions or advice, for example:
contributors to certain lists
changes connected tastes
completed transactions / goals
changes in consumer data
Lately Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a specific link .
This kind of functionality goes far beyond what has traditionally been on offer from autoresponders, and lets you make a user journey which may be customised to the nth level.
To get a quick overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available on the more expensive plans – the’Pro’ plan and upward. Email Marketing Freeware
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads if, instead of simply directing individuals to some (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse offers something very beneficial in this regard that the majority of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, that can simply be displayed 1,000 times per month.
Also, and very importantly, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse plan (where the system shows a sample of your customers different versions of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they are certainly a helpful feature – then it’s definitely worth considering among the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an extra $15 per month, but quite frustratingly, even though the add-on permits you to display an unlimited number of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive plans (which I suppose is exactly what Getresponse would like one to do) .
Getresponse was ahead of its rivals for quite some time with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a responsive preview of your e-newsletter – you just hit on a’cellphone preview’ button to get an instant snapshot of what your email looks like on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone trailer around, so that you may preview what your own email looks like when the display is employed in either portrait or landscape mode. Email Marketing Freeware
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is the necessity to export data to CSV and back to your email marketing instrument in order to perform mailouts (or the need to export data from your email marketing tool in your CRM to include leads to it).
When I watched Getresponse recently introducing a new CRM feature into their plans I had been intrigued – that could potentially do away with all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it in order to carry out quite basic tasks: you could create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline stage.
An example of how to use this operation would be as follows:
It is possible to add a contact to a particular stage on a sales pipeline depending on the page of your site they completed a form on;
you could then send a automated email tailored to this pipeline stage a couple of days afterwards;
and based on the action they took in regards to this email (clicking on a particular link etc) you could automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a record of this communication in the contact’s history. There is now no way of doing so with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or customers.
And strangely, if you click on a contact in a deal pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your prospects aren’t displayed. To observe this, you have to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing so does not display their history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and then enter the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new attribute and the stuff it can do on the automation side is impressive. I’m hopeful that this feature becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the notion of having your email database and your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very competitive too compared to established webinar solutions. By way of example, among the primary webinar providers, Gotowebinar, fees $199 a month to host webinars with as much as 500 attendees; you can actually do exactly the same (and a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might also buy webinars performance as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key competitors, particularly once you consider that you can connect it in using a built-in CRM tool (more about that in a moment). Email Marketing Freeware
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always an important point to look at when choosing an email marketing tool.
Not all email marketing providers are that forthright about their deliverability prices; but Getresponse seems reasonably open about this, with this to say about it on their site:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Since deliverability depends on many things, including the content of your messages, the deliverability rate may vary for every mailing. For all our clients jointly, nevertheless, we are pleased to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to have to take the organization’s term for this, but supposing it is true, it is a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of each message on your email analytics – that is something I haven’t struck on competing products’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on one thing relating to deliverability however: to guarantee a high deliverability rate, it is a good idea to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I’ve not encountered any deliverability problems using the cheaper plans, competing products don’t force you to invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you utilize one opt-in process, the individual signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one sampling procedure is that it makes it very easy for users to sign up for your mailing list; additionally, it generally increases conversion speed and therefore the amount of subscribers on your list. A double opt-in process is best for verifying the folks subscribing to a record are using actual email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. ) are calculated based on a list containing only email addresses).
Now, the good news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds pretty fine — but to be honest, I think there’s a lot of room for advancement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controls are provided by Getresponse to change forms on or off on specific devices or pages of your website. At the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I connect my Getresponse into a growth-hacking tool called Sumo (this enables me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d like to and on the webpages I need ). Email Marketing Freeware
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain functionality just a bit tricky at times).
1 place I think that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of articles and move them around an e-newsletter, in practice it is fairly user friendly to use and may cause accidental deletion of material, or positioning of it in the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will make for a useful tool – it’s just that the implementation of it could be rather better.
Also, as described above, the CRM tool might be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is fully functional and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity I do not use” scenario.
The only down side to the free trial is that it restricts the number of subscribers it is possible to send to 1000. It would be useful if that could be increased a bit, as it might help potential users try out the tool in more’real world’ scenarios.
There are three main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, many additional types of plan to choose from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists exceed 100,000 email addresses: that begins at $1199, with exact pricing depending on prerequisites (if you are interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than many competing platforms. Email Marketing Freeware
Distinctions of Every Strategy
All the Getresponse plans cover the important basics — key characteristics include:
The ability to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
Landing pages – you can only avail of landing pages which enable split testing and unlimited views if you’re on a’Pro’ program or higher
Webinars – this performance is not available whatsoever on the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially if you have a reasonably large number of email addresses on your own database.
For example, in case you have a mailing list containing between 9,000 and 10,000 documents which you want to send an infinite number of mails per month to, then you might discover that hosting it using Getresponse costs $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses in your database however on how many emails you send a month too. If you are happy to limit the number of emails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The only well-known service I can think of that comes in significantly cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on the size of your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less functional offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing providers — notably Mailchimp – offer free accounts for users that have a small number of documents (but these do not supply the full range of features that you get on a paid program ).
As stated earlier, if you’re prepared to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about features? Email Marketing Freeware
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It’s also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any competing product that delivers this’all round’ proposal, and it is what proceeds to persuade us to utilize it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, especially where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements could be made to the data capture forms also, particularly for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made to the service offering.
Overall though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst offering as much, if not more functionality as them.
The reductions you receive when paying for one or two years of support are extremely generous – you will be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its own reporting and comprehensive split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its own website and providing deliverability data for individual e-newsletters you send.
It provides a very flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters really easily.
It includes a useful landing page founder – but keep in mind you need to be on a more expensive plan to get the fully functional version of the.
You are able to test out all its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can not control when and in which they’re displayed on your website.
CRM performance needs to be improved considerably before it could be considered a substitute for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those supplied by competing goods.
The pricing structure is a little perplexing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial limits the amount of subscribers you can send messages to to 1000.
The landing page addition does not let you execute A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Freeware