Intro Email Marketing Freelancer
When I asked you to name an email Marketing tool, what would you say? Email Marketing Freelancer
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email advertising has been Dominated by the same large players for the previous decade. Which means they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I will be ripping MailerLite from limb To limb to find out whether it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Email Marketing Freelancer
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your organization name, website, Business, address, business size, list size and also the kind of material you intend to send.
Then, You Have to verify your Website (or domain ).
This remains part of this acceptance process, and MailerLite will Simply inquire which email is related to this domain in order that they can email you a confirmation link.
As Soon as You’ve completed those Steps, you ought to wait it out.
The MailerLite team will review your application, assess your Site, and determine whether you’re a fantastic fit for their service.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to create campaigns and perform with the features, but you won’t be able to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these measures aren’t perfect for getting started, it Does help stop malicious users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with Nearly all your email advertising.
(We’ll get to automations shortly, do not worry.)
But if it is a new blog post, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, with the choice of altering the subject line and email articles.
– RSS effort: Create a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Aside from a few added options, most of these will follow The same step-by-step procedure of a normal effort.
So let us walk you through it.
Once you click on to create your effort, you’ll be requested to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from among their pre-designed email templates — which will move you to the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the designs are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will choose the first template from the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to include different Types of content to your email, such as videos, merchandise columns, and social links.
After making your changes, simply click’Done Editing’ and you’ll Be taken to the recipients’ choices where you are able to select your classes or segments.
The tab also allows one To build segment-like rules on-the-fly, in the event your targeting isn’t quite right.
Finally, before sending, you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that’s instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Email Marketing Freelancer
Handling Your Clients
Possessing granular control over your readers is arguably among The most important facets of any email advertising program now.
Because highly personalized campaigns Are Essential if You’re searching to increase clicks, opens, and, most importantly, your conversions.
And while most providers allow you to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dashboard, you’ll notice two Options; Segments and Groups.
Segments are essentially principles.
Your readers belong to a section only when they fulfill the Specified principles, and are automatically added or eliminated so.
Here is what establishing a rule looks like:
Notice how you can also combine Principles, in addition to another rule if the first does not exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Unlike Segments, Groups are upgraded manually or through an Automation rule — that we will get to in a moment — and they don’t have any value besides what you actually call them.
As you Begin to use this platform, you’ll Start to understand Where Segments and Groups are typically used, but MailerLite delivers a hand in case you’re unsure:
Basically, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to lump multiple subscribers together according to a common denominator.
A tad confusing, I will admit… but I feel it’s a fair trade-off For the additional flexibility. Besides, they are optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular areas, such as title, company, and nation.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers together with Your custom field data in distinct columns… or may easily add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I made and added into a form:
I won’t go too much to the shape Things here since I have an entire section on that below, but this is the approach I would recommend if you wished to use this attribute.
Again, once you’ve collected your custom field information from fresh Subscribers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I’m barely scraping the surface Of what’s possible with custom fields, but it’s important that you know that this is a feature you may use.
Overall, it is reasonable to say MailerLite has their contributor Management and personalization features on point. Email Marketing Freelancer
If you’re not impressed with what you’ve seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it does offer a fantastic base to work from if, for example most people, you do not have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They all ultimately do the identical task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than some dedicated alternatives *Infection * WPBakery.
Along with the basic building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Adequate pair of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover here.
Let’s start with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your site to show it on specific pages.
Despite beginning super basic, the form designer lets you To customize everything from the kind style, subjects, background, name, enter fields and, clearly, the button.
Form text can also be edited directly, which gives you a chance To envision your own backup in real time.
It would’ve been nice to have Some templates here, but as you know, there’s more to some form than simply its appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form works, including adding additional fields and establishing a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That will replace the embedded kind also prevents users .
Last but certainly not least, you Can assess the way your form displays on cellular by shifting the toggle to responsive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you may even create popup forms in MailerLite.
While the majority of the setup Procedure is identical, you will find Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a good foundation to work from and the editor is at least as simple to use with this form type.
Clicking on the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types Now around:
Contemplating paid programs such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup types.
And, as before, you can play the styling options to get it Matched up with your branding.
Last, you can Select the close Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Statistics in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any effort will Give you special coverage for this campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, you can click into different areas of this report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so You can see your readers interacted with your emails compared to another.
Reports for automations are Available under the’Automations’ tab, even although I found these to be less insightful than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and many will find the available statistics more than enough to fulfill their needs.
What is email marketing with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you have used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something that certainly can not be said for every email advertising program.
After establishing your trigger, you can begin adding steps to your workflow.
These measures can be anything from sending an email, adding a Delay, a bubble break, or an action, such as transferring a subscriber or upgrading their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional elements. (Split, Go To, Goal, etc.. )
For Instance, there’s now no automation for moving Readers directly into a different automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into different classes that trigger new automation workflows. It is just not as effective…. yet.
Another question of efficacy here is when generating new mails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to add your topic line which then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, however, once you’ve created your email, clicking on the ‘Done editing’ button will direct you back to the automations workflow instead of the usual sending options.
Finally, your email will probably be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email inside your automation cube, so you can find an concept of what it contains at a glance.
While this procedure may seem like A grind on newspaper, it’s actually much quicker than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, you’ll probably find that this downgrade in performance.
It’s fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this section, there is 1 type of automation You won’t find in MailerLite, and that I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on the way Readers interact with the webpages on your website.
This Sort of behavioral targeting only isn’t accessible MailerLite right now, so if it’s something you use or plan to use, you may want to skip this one. Email Marketing Freelancer
The cost of MailerLite is among the tools largest Selling things, and let’s face it, we all love a fantastic bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding on your mails using this plan, it is still an amazing option for anyone starting out.
And what about the premium plans?
It ends up, at around half the Price of this competition generally, MailerLite is undoubtedly among the cheapest options on the market. Additionally, if you’re ready to pay annually, you are also able to get an even greater discount.
In Reality, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is one of the few advertising tools to interrupt The (very crowded) industry in recent decades, which is no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you From the comments. Email Marketing Freelancer