Main Features Email Marketing Forum
Aweber provides you with the Following key attributes:
the capacity to import / host an email database
a wide assortment of templates
some marketing automation functionality
responsive email layouts
RSS / website to-email functionality
telephone, email and live chat support
integrations with third party programs Email Marketing Forum
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is all available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide live or email chat support.
Additionally, there’s no magic to Proceed through to contact support – relevant phone number and email details can be viewed very easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Marketing, then this type of easy accessibility to good-quality service is a strong argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its own Competitions, Aweber supply one of the largest sets of e-newsletters templates accessible: there are over 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The designs – some of them look slightly dated. I would believe them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that using just a bit of tweaking you should be able to obtain a proper one for your e-newsletters. There is, of course, always the option of coding your own too. Email Marketing Forum
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out according to your schedule that you specify. In Aweber, this is called’Blog broadcasts’, though technically you can take advantage of this attribute with any material that has an RSS feed.
This operation is Particularly handy for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters comprising their latest articles (or, indeed, a monthly digest of blog posts). In essence, it means you can force your newsletters from the website – this can be a large time-saver.
It is worth noting that You can not use the standard Aweber template designs for RSS-to-email functions – you have to pick from a set of templates that are specifically designed for this function.
On the plus side, there are quite A few of these to choose from – more than most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works fine, but I believe there is definitely some large space for improvement here.
One thing that you can not use in Aweber templates that you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your emails are likely to seem more consistently and exhibit more faithfully across email customers – however merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be great to find some of the templates freshened up a little, and the addition of some attractive web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your data, you’re Given the option to add your readers to a certain pair of autoresponders, and tag them. Not all competing goods permit the inclusion of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you may Need to answer a few questions about how you collected the data you’re importing. If your list is on the larger side, you may also have to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a feature Which is offered by email marketing solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically look for a flowchart where emails are routed based on consumer activities: email opens, connect clicks, site visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature that to some level provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user actions — namely opens and clickthroughs — along with the program of tags to ascertain what should be sent to whom and when (see previously ).
But I Think this operation should go somewhat further really – tools such as Getresponse and Mailchimp supply considerably more flexibility when it comes to which types of user behavior can trigger mailouts.
By way of example, at Getresponse, you may use triggers such as purchase, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is playing a bit of catch up with its rivals here. Email Marketing Forum
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user activities – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’alright’.
On the plus side it is very Straightforward To install follow up mails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders based on user actions and purchases is a little more complicated compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or unite automation principles with tagging to create autoresponders act in quite funky ways. . .but if you would like to take advantage of autoresponders in actually advanced ways, you’re likely going to should look at other goods, particularly Getresponse, which supplies’marketing automation’ performance that hooks up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this day and age of tablets and smartphones, this definitely is a good feature.
One minor Gripe I have however seeing the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or comparable. The absence of the operation is not a dealbreaker by any means, but it does slow you down a little, especially if you’re sending a lot of campaigns every month.
Split testing (also known as A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the operation of every and every sending the’best’ version to the rest of your list.
Many e-marketing tools manage This automatically for you: you create a couple of different versions of your email (using either differing content or theme headers), send them to a sample of your data, and your e-marketing solution will roll the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you could create and test four variations of an email (making Awber’s split testing operation better than many major rivals; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I have been assured by their sales team that it’s coming back over the upcoming few months, but if you think you’re going to need this functionality desperately you might be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats like open rate, clickthroughs and bounces, you can also look at a lot of other useful analytics / advice, such as
the Increase of lists over the years
an Summary of sign up approaches
where individuals are opening your email (i.e., geographical location)
the background of an individual’s action – you can see past opens and clicks etc. at a per-subscriber level
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two products you Seem to have the ability to acquire more of an overview of information in 1 place, especially when looking at the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current most of the reporting data on one dashboard (that you can then use to drill down to specifics). Email Marketing Forum
A nice feature of Aweber is that the Flexibility it provides you about how you need to handle the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; double opt-in is when they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all competing options provide their clients with this selection.
Aweber Provides an adequate range of integrations with other solutions. There are over 400 integrations available which allow you to join Aweber to different kinds of cloud-based software – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so forth.
Some of them involve dedicated widgets; others demand including a snippet of code into a site; others demand a sync tool such as Zapier.
It’s uncommon that Aweber will plug into other software quite as seamlessly as Mailchimp (that appears to be the default’standard’ email marketing option for a lot of apps), but you also should not have too much trouble getting Aweber to work with a broad range of other SaaS (software as a service) programs.
Data in Aweber is Fairly simple. You may produce segments not only depending on the contents of any field in your database, but also on user action too – emails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and easy to use.
It’s a little bit tricky however To work out how to reach the screen where you make the segments – you basically have to visit a’handle subscribers’ section, search for some subscribers and save the search for a section.
To be honest, some options (such As Getresponse) use a similar strategy to section creation – but others (such as Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at the same time, however. This will cause problems for some users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you’re a dealership with a mailing list comprising a field known as’car model.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in 1 go.
In an Perfect world you’d only be Able to select the relevant segments and send the message to those three groups. With Aweber though – that is not possible. You would need to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude certain segments from the broadcast; therefore finally it is a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far better manner.
Overall I’d say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its own Kind accessible, but it is reasonably priced, simple to use and contains many of the main features you’d expect from an email marketing solution.
The main aspects of the product That would nudge me Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be especially critical for some potential customers, particularly those starting out in e-marketing without a truckload of technical abilities (you likely won’t have stuck, but if you do, you can talk to an actual human being on a real telephone line about your issue ).
Additionally, it’s not too Expensive compared to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made up your mind on whether this is the e-marketing solution for you, here’s a simple breakdown of the important pros and cons of using it: Email Marketing Forum
Benefits of using Aweber
Divide testing is currently disabled.
You can find cheaper options on the market that offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for client support, should be high.
It is reasonably priced – although not the most expensive product of its kind out there, it is more affordable than many similar solutions.
It enables you to choose whether to join people to your listing on a single or double click basis.
It’s good export functionality, with the choice to import a broad range of file types and insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party applications and programs.
It comes with an extremely large range of templates – over its key competitors.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting data is relatively simple and you can use both area contents and consumer action (email opens, hyperlinks clicked etc.) to make your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber to get a quote.
A 14% discount is available If you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Structure that potential users may enjoy is that all features are available on all plans – unlike any competing products you do not have to be on more expensive plans to unlock certain functionality.
Nevertheless, The functionality available on Aweber – as we will see below – is not always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s feature set is more basic however).
It’s worth noting that the aforementioned Comparisons don’t really apply to very small lists however – if you have a small email database, several of these competing products are better worth.
For example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it will cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which permit you to host the very same amounts of email addresses as outlined previously, but they limit the number of e-newsletters that you can send to them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor plans that permit unlimited broadcasts since these programs are similar in terms of send volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced roughly in the center of the e-marketing solution scale.
Obviously, pricing Isn’t the Only variable you need to base your choice on. . .the more important thing to work out is exactly what bang you get for your buck.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is to you naturally would be to avail of its free trial. Email Marketing Forum