Intro Email Marketing Format Tips
If I asked you to name an email Marketing tool, what would you say? Email Marketing Format Tips
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email marketing has been Dominated by the identical big players for the last decade. Which means they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I’ll be tearing MailerLite from limb To limb to find out whether it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Email Marketing Format Tips
Like most email advertising providers these days, you will need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information such as your company name, site, Business, address, business size, list size and also the type of material you plan to send.
Then, you need to verify your Site (or domain ).
This remains part of the acceptance process, and MailerLite will Simply ask which email is associated to this domain in order that they can email you a verification link.
As Soon as You’ve completed those Measures, you’ll need to wait it out.
The MailerLite staff will review your application, check your Site, and determine whether you are a good fit for their service.
(In other words, they are making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to create campaigns and perform with the features, but you won’t have the ability to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these steps aren’t ideal for getting started, it Does help stop unscrupulous users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to handle Nearly all your email advertising.
(We will get to automations shortly, do not worry.)
But if it is a new blog post, podcast, or timely Announcement, there is always a reason to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several options.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, together with the choice of changing the subject line and email content.
– RSS effort: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few additional choices, the Majority of these will follow Exactly the same step-by-step process of a standard effort.
So let’s walk you through it.
Once you click to create your effort, you’ll be asked to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from among the pre-designed email templates — that will move you to the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, however, the designs are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will select the first template in the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add distinct Types of articles to your email, including videos, product columns, and societal links.
After making your changes, simply click’Done Editing’ and you will Be carried to the recipients’ choices where you are able to select your groups or segments.
The advanced tab also allows you To build segment-like rules , in the event your targeting isn’t quite perfect.
Finally, before sending, then you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that’s immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Email Marketing Format Tips
Handling Your Subscribers
Possessing granular control over your readers is arguably among The most important facets of any email advertising program now.
Because highly personalized campaigns are necessary if You’re searching to increase opens, clicks, and, most importantly, your own conversions.
And while most providers allow you to”label” subscribers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are basically rules.
Your readers belong to a segment only when they fulfill the Specified principles, and will be automatically inserted or eliminated so.
Here’s what establishing a rule looks like:
Notice the way you can also blend Principles, as well as an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are upgraded manually or through an Automation rule — which we’ll get to in a moment — and they have no value aside from what you actually call them.
As you Begin to use this stage, you’ll Start to understand At which Segments and Groups are generally used, however, MailerLite offers a hand in case you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to lump multiple contributors collectively based on a frequent denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. Besides, they are optional.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their particular areas, such as name, company, and nation.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers along with Your custom field data in separate columns… or can simply add these fields to your types which will only apply to future subscribers.
Here’s a screenshot of a test area I created and added into a form:
I will not go too much to the shape Stuff here because I have a whole section on that below, but this is the approach I’d recommend if you wished to use this feature.
Again, once you’ve collected your custom field data from new Readers, you can pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I’m barely scratching the surface Of what is possible with custom fields, but it’s important to know this is a feature you can use.
Overall, it’s reasonable to say MailerLite has their contributor Direction and personalization features on point. Email Marketing Format Tips
If you are not impressed with what you’ve seen so far, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it will offer a great base to work from if, for example most people, you don’t have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, though They finally do the same job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual page builders, and it is already better than a few dedicated solutions *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Decent set of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover .
Let us begin with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your site to show it on specific pages.
Despite beginning super basic, the form designer lets you To customize everything in the form style, fields, background, name, enter fields and, of course, the button.
Form text can also be edited directly, which Provides you a Opportunity To visualize your copy in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to a form than just its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form functions, such as adding additional fields and setting a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, Which can replace the embedded kind also prevents users .
Last but surely not least, you Can assess how your form screens on cellular by switching the toggle to responsive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that is an Summary of this Embedded form but as I said before, you can also create popup forms in MailerLite.
While the Vast Majority of the installation Procedure is identical, there are A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a fantastic foundation to work from and the editor is at least as simple to use with this form kind.
Clicking the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid programs like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, like before, you can perform with the styling options to get it Matched up with your own branding.
Finally, you can choose the near Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have .
That is where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation analytics, and form signups.
Clicking into any campaign will Give you specific coverage for that effort.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report to get a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also shows a click map, so You can see your subscribers interacted to one another.
Reports for automations will also be Available under the’Automations’ tab, even though I found these to be less enlightening than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and most will get the available statistics more than enough to meet their needs.
What’s email marketing with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you have used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something that certainly can’t be said for each and every email marketing program.
After setting your trigger, you can begin adding steps to your workflow.
These measures can be anything from sending an email, adding a Delay, a conditional split, or an action, like moving a contributor or upgrading their records.
Here’s a simple workflow I set together, where readers Are unsubscribed if they don’t open my email within 7 days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional elements. (Split, Visit, Goal, etc.)
For Instance, there’s currently no automation for transferring Subscribers directly into another automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into different groups that trigger new automation workflows. It is simply not as effective…. yet.
Another question of efficacy here is when generating new mails From the automation workflow builder.
After having an email block to The workflow, you’ll be asked to add your subject line that then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, however, once you’ve established your email, clicking the ‘Done editing’ button will direct you back into the automations workflow rather than the usual sending options.
Ultimately, your email address will probably be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email within your automation cube, so you can find an concept about what it contains at a glance.
While this process may seem like A grind on newspaper, it’s actually much quicker than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, you’ll probably find this a downgrade in functionality.
It is fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there is 1 Kind of automation You will not find in MailerLite, also I think it’s very important to highlight.
The ability to activate an automation (or measure ) based on how Readers interact with all the pages on your website.
This kind of behavioral targeting only is not accessible MailerLite at this time, so if it’s something you use or intend to use, you might want to skip this one. Email Marketing Format Tips
The Price of MailerLite is among the tools biggest Selling points, and let us face it, we all love a good deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding on your mails using this program, it’s still an amazing option for those starting out.
And what about the premium programs?
It turns out, at approximately half the Cost of the competition on average, MailerLite is undoubtedly among the least expensive options on the industry. Plus, if you’re willing to pay annually, you are also able to get an even better discount.
In Reality, I have not been able to find anything that does exactly the same job, cheaper.
MailerLite is among those few email marketing tools to disrupt The (very crowded) sector in the last couple of decades, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you From the remarks. Email Marketing Format Tips