Main Features Email Marketing For
Aweber provides you with the Following key attributes:
the capacity to import / host the email database
a wide assortment of templates
a few marketing automation performance
responsive email layouts
RSS / website to-email functionality
telephone, email and live chat service
integrations with third-party apps Email Marketing For
Aweber’s support is one of The stand-out features of the product.
Phone support, email service and Live chat support is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide email and/or live chat support.
Furthermore, there’s no hoops to Proceed through to get service – related phone number and email details can be viewed very easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Marketing, then this type of easy accessibility to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The access to support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its Competitions, Aweber provide one of the largest collections of e-newsletters templates available: there are more than 700 available.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t love all of The designs – some of them look slightly dated. I would consider them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that using just a bit of tweaking you should be able to find a proper one for the e-newsletters. There is, of course, always the option of communicating your own too. Email Marketing For
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters which get sent out according to your schedule that you specify. Back in Aweber, this can be called’Blog broadcasts’, though technically you can use this feature with any material which has an RSS feed.
This operation is Particularly useful for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your website – this can be a large time-saver.
It is worth noting however that You can’t use the standard Aweber template designs for RSS-to-email functions – you need to pick from a set of templates which are made specifically for this function.
On the other hand, you will find quite A few of these to choose from – more than most other e-marketing alternatives I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something which works fine, but I believe there is definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates that you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for example, your emails are very likely to seem more consistently and display more reliably across email clients – however merely using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it’d be great to see some of the templates freshened up a little, and the addition of some attractive web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your data, you’re Given the option to add your subscribers to a particular set of autoresponders, and tag them. Not all competing products allow the addition of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you will Have to answer a few questions regarding how you collected the information you are importing. If your listing is on the larger side, you can also have to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally design a flowchart where mails are routed based on consumer activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature that to a level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — specifically opens and clickthroughs — along with the application of tags to determine what needs to be sent to whom and when (see previously ).
However, I Think this functionality should go a bit further actually – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which kinds of user behavior can trigger mailouts.
By way of example, at Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is playing a little bit of catch up with its competitors here. Email Marketing For
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user activities – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s merely’alright’.
On the plus side it is very Straightforward To install follow up emails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days later and a’follow us on social websites’ email a week after is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and buys is a bit more complicated compared to key competitors Mailchimp and Getresponse.
Using Aweber, you are able to make ‘goals’ or combine automation principles with tagging to create autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in actually advanced manners, you’ll probably should appear at other goods, particularly Getresponse, which provides’marketing automation’ performance that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this day and age of smartphones and tablets, this can be a good feature.
One minor Gripe I have yet seeing the responsive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or comparable. The lack of the functionality is not a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a great deal of campaigns each month.
Split testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, tracking the operation of eachand every sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a couple of distinct versions of your email (using either differing content or theme headers), send them into a sample of your information, along with your e-marketing solution will roll out the best performing version mechanically to the rest of your mailing list.
Split testing USED to be good In Aweber: until very recently, you could create and test four variants of an email (making Awber’s split testing operation better than many major rivals; Getresponse being a notable exception).
For a few Reason split testing is presently completely unavailable in Aweber – I have been assured by their sales team that it’s coming back over the upcoming few months, but if you think you’re going to need this operation urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look at a lot of other useful analytics / information, including
that the growth of lists over time
an overview of sign up approaches
where people are opening your own email (i.e., geographical location)
the background of an individual’s action – you can view past clicks and opens etc. in a per-subscriber degree
And much else besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Seem to be able to acquire more of an summary of information in one place, especially when looking at the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp current all the reporting information onto one dashboard (that you can then use to drill down to particulars ). Email Marketing For
A nice feature of Aweber is that the Flexibility it provides you around how you want to deal with the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is dispersed instantly after finishing a form; double opt-in is when they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is fantastic to see Aweber being flexible in this respect – not all of competing options provide their clients with this selection.
Aweber Provides an adequate selection of integrations with different options. You will find more than 400 integrations available which allow you to join Aweber to various types of cloud-based applications – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of these involve committed widgets; others demand adding a snippet of code into a website; others involve a sync tool such as Zapier.
It is uncommon that Aweber will plug into other software quite as seamlessly as Mailchimp (which appears to be the default’standard’ email advertising choice for a great deal of programs ), but you also should not have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) programs.
Data in Aweber is Pretty simple. You can create segments not only based on the contents of any field in your database, but also on user activity also – emails opened, web pages visited, links clicked, goods bought and in the future. It is all very flexible and easy to use.
It is a bit tricky however To work out how to get to the screen where you make the sections – you essentially have to visit a’manage subscribers’ section, search for some subscribers and save the search as a segment.
To be honest, some solutions (such As Getresponse) use a similar strategy to section creation – but others (such as Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple segments at the same time, however. This may cause problems for some users who have a need to’pick and mix’ segments in mailouts on a normal basis.
For example, say you are a car dealer having a mailing list comprising a field called’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three sections in one go.
In an ideal world you would only be Able to choose the applicable segments and send the message to those 3 groups. With Aweber though – this is not possible. You’d need to send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude certain segments from the air; so ultimately it’s a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much better manner.
Overall I’d say Aweber is a Solid email marketing instrument.
It’s not the best product of its Kind available, but it’s reasonably priced, simple to use and comprises most of the key features you’d expect from an email marketing solution.
The main Facets of the Item That will nudge me Aweber’s leadership are its own ease-of-use and thorough support. The latter may be particularly important for some potential users, particularly those starting out in e-marketing with no truckload of technical skills (you probably won’t get stuck, but if you do, you can talk to an actual person being on a real phone line about your issue ).
Additionally, it’s not too Expensive compared to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made your mind up on whether this is the e-marketing solution for you, here is a brief breakdown of the important pros and cons of using it: Email Marketing For
Benefits of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market that offer much more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some essential competing goods and based on Aweber’s Stevie awards for customer service, ought to be high.
It is reasonably priced – whilst not the most expensive product of its type on the market, it’s more affordable than several similar options.
It enables you to select whether to subscribe people to your listing on a single or double click basis.
It’s good export functionality, together with the option to import a broad assortment of file types and also add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a good assortment of third party applications and apps.
It includes a very large assortment of templates – more than its key competitors.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting features are strong.
Segmenting information is relatively easy and you may use both area contents and user action (email opens, hyperlinks clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You’ll have to call Aweber to get a quotation.
A 14% discount is available In case you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Construction that potential users may enjoy is that all of attributes are available on all programs – unlike any competing goods you do not have to be on more costly plans to unlock certain functionality.
Nevertheless, The functionality on Aweber – as we will see below – isn’t necessarily as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same cost as Mailchimp
slightly more expensive than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is more basic however).
It is worth noting that the above Comparisons do not really apply to very little lists nonetheless – if you’ve got a little email database, a number of these competing goods are greater worth.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list comprising 10,000 records, it will cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which permit you to host the same amounts of email addresses as outlined above, but they limit the number of e-newsletters which it is possible to send them. For the interest of a comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these programs are similar in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber cheaper, sometimes more expensive. But generally I’d say Aweber is priced roughly in the center of this e-marketing solution scale.
Of course, pricing is not exactly the Only variable you should base your decision on. . .the more important thing to work out is what bang you get for your buck.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you of course would be to avail of its free trial. Email Marketing For