Primary Capabilities Email Marketing Expert
Aweber provides you with the Following key attributes:
the ability to import / host the email database
a wide assortment of templates
a few marketing automation functionality
responsive email designs
RSS / website to-email performance
telephone, email and live chat support
integrations with third-party apps Email Marketing Expert
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat support is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer live or email chat support.
Additionally, there’s no hoops to Proceed through to contact service – related phone number and email details may be viewed very easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Advertising, then this type of simple accessibility to good-quality support is a strong argument in favour of using Aweber as your email marketing provider.
In terms of The availability of support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitions, Aweber provide one of the biggest collections of e-newsletters templates accessible: you will find over 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not love all of The designs – some of them seem slightly dated. I would consider them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using a bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the choice of communicating your own also. Email Marketing Expert
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you specify. Back in Aweber, this can be known as’Blog broadcasts’, though you can take advantage of this attribute with any material that has an RSS feed.
This functionality is Particularly useful for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters containing their latest posts (or, really, a monthly digest of blog posts). In essence, it means that you can force your newsletters from the site – this can be a large time-saver.
It’s worth noting that You can’t use the standard Aweber template designs for RSS-to-email functions – you have to choose from a set of templates which are specifically designed for this purpose.
On the plus side, you will find quite Some of them to choose from – more than most other e-marketing alternatives I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something which works ok, but I think there’s definitely some large room for improvement here.
One thing that you can not use in Aweber templates that you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your emails are very likely to appear more consistently and display more reliably across email clients – however merely using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it’d be nice to find a few of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your information, you’re Given the option to add your readers to a particular pair of autoresponders, and label them. Not all competing products permit the addition of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you will Need to answer a few questions regarding how you collected the data you are importing. If your listing is on the larger side, you can also need to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is offered by email marketing options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on user actions: email opens, link clicks, website visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature that to a degree provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user actions — specifically opens and clickthroughs — and the application of tags to determine what needs to be sent to whom and when (see above).
However, I Think this operation should go a bit further really – tools such as Getresponse and Mailchimp provide considerably more flexibility when it comes to which types of user behavior can trigger mailouts.
By way of instance, at Getresponse, you can use triggers like buy, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is playing a bit of catch up with its rivals here. Email Marketing Expert
Autoresponders – a Collection of Follow up emails that are automatically triggered by time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s merely’okay’.
On the other hand It’s very Straightforward To set up follow up emails based on time interval – for example, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders according to user activities and buys is a bit more complex compared to key opponents Mailchimp and Getresponse.
Using Aweber, you can create ‘goals’ or unite automation rules with tagging to make autoresponders behave in very funky ways. . .but if you would like to make use of autoresponders in actually advanced manners, you’re likely going to need to look at other goods, particularly Getresponse, which provides’advertising automation’ performance that hooks up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this time of smartphones and tablets, this definitely is a fantastic feature.
One minor Gripe I have however seeing the reactive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or similar. The absence of the operation is not a dealbreaker by any means, but it will slow you down a bit, especially if you are sending a lot of campaigns every month.
Divide testing (also known as A/B testing) entails sending variations of your e-newsletters to some of your mailing list, tracking the operation of each, and sending the’best’ version to the remainder of your list.
Many e-marketing tools handle This automatically for you: you produce a couple of different versions of your email (using either different content or subject headers), send them to a sample of your data, and your e-marketing option will roll out the best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you could make and test four variations of an email (making Awber’s split testing functionality better than many major competitors; Getresponse being a notable exception).
For a few Reason split testing is currently completely unavailable in Aweber – I have been assured by their own sales staff that it is coming back during the upcoming few months, but if you think you’re going to want this functionality desperately you could be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, you can also look at a lot of additional Helpful analytics / information, including
that the growth of lists over time
an Summary of sign up methods
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can view past opens and clicks etc. in a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting ports.
With the latter two products you Seem to have the ability to get more of an summary of information in one spot, especially when looking at the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp current most of their reporting information on one dashboard (which you can then use to drill down to particulars ). Email Marketing Expert
A nice feature of Aweber is that the Flexibility it provides you around how you need to deal with the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after completing a form; dual opt-in is if they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is fantastic to see Aweber being flexible in this respect – not all of competing solutions provide their customers with this selection.
Aweber Offers a decent selection of integrations with different solutions. There are more than 400 integrations available which enable you to connect Aweber to different types of cloud-based software – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so on.
A number of them involve dedicated widgets; others involve adding a snippet of code into a site; others demand a sync tool such as Zapier.
It is rare that Aweber will plug into other applications quite as seamlessly as Mailchimp (which appears to be the default’standard’ email marketing option for a lot of programs ), but you should not have too much trouble getting Aweber to work with a wide selection of other SaaS (software as a service) apps.
Data in Aweber is Pretty simple. You can create segments not only depending on the contents of any field in your database, but also on consumer activity also – mails opened, web pages visited, links clicked, products bought and in the future. It’s all very flexible and easy to use.
It’s a little bit tricky however To figure out how to reach the screen where you make the sections – you basically have to go to some’manage subscribers’ section, search for some readers and save the search as a segment.
To be fair, some options (such As Getresponse) use a similar approach to segment creation – although others (such as Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple segments at the same time, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of example, say you are a car dealer with a mailing list comprising a field known as’car model.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in one go.
In an ideal world you’d only be Able to select the applicable segments and send the message to those 3 classes. With Aweber though – this isn’t possible. You’d need to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude particular segments from the air; so finally it’s a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much better manner.
Overall I would say Aweber is a Strong email marketing instrument.
It is not exactly the best product of its Kind available, but it’s reasonably priced, simple to use and contains most of the key features you’d expect from an email marketing alternative.
The primary Facets of the product That will nudge me in Aweber’s leadership are its ease-of-use and comprehensive support. The latter might be especially critical for some potential users, particularly those starting out in e-marketing without a truckload of specialized abilities (you likely won’t have stuck, but if you do, you can speak with a real person being on an actual phone line about your problem).
In Addition, It’s not overly Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you haven’t made your mind up on whether this is the e-marketing alternative for you, here is a brief breakdown of the important pros and cons of utilizing it: Email Marketing Expert
Disadvantages of using Aweber
Split testing is currently disabled.
There are cheaper options on the market that offer much more features in the marketing automation department – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude multiple sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for customer support, should be high.
It’s reasonably priced – whilst not the cheapest product of its type on the market, it is cheaper than many similar options.
It enables you to choose whether to join people to your list on a single or double opt-in basis.
It has good export functionality, together with the choice to import a broad assortment of file types and insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good range of third party tools and apps.
It comes with a very large assortment of templates – more than its key competitors.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting features are strong.
Segmenting information is relatively simple and you may use both area contents and user action (email opens, hyperlinks clicked etc.) to make your segments.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You will have to call Aweber for a quotation.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Construction that potential users might like is that all attributes are available on all programs – unlike any competing products you do not have to be on more costly plans to unlock certain functionality.
That said, The performance available on Aweber – as we’ll see below – is not necessarily as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the same cost as Mailchimp
slightly more costly than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the aforementioned Comparisons don’t really apply to very little lists however – if you’ve got a small email database, several of the competing goods are greater value.
For example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which permit you to host the same quantities of email addresses outlined previously, but they restrict the amount of e-newsletters that it is possible to send them. For the sake of a comparison, I have referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these plans are similar in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber more economical, sometimes more expensive. But generally I’d say Aweber is priced roughly in the center of the e-marketing solution scale.
Obviously, pricing is not the Only factor you need to base your decision on. . .the more important consideration to work out is what bang you get for your buck.
So let us Look at several Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you of course would be to avail of its free trial. Email Marketing Expert